📌 Core Information
🔹 Job Title: Especialista de Marketing Digital
🔹 Company: MAPFRE
🔹 Location: Majadahonda, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing MAPFRE Global Risks' online brand image and digital assets
- Analyzing and reporting on digital channels to identify improvements
- Generating content and managing email marketing campaigns
- Collaborating with the team to ensure a homogeneous and updated digital presence
ASSUMPTION: This role requires a versatile and dynamic individual with strong digital marketing skills and a passion for staying up-to-date with the latest trends.
📋 Key Responsibilities
✅ Manage and maintain the company's website using WordPress
✅ Optimize the website for better search engine positioning (SEO)
✅ Create landing pages for new products and event registration forms
✅ Manage email marketing campaigns using Salesforce Marketing Cloud
✅ Analyze, report, and improve all digital channels, including the website, blog, LinkedIn, and newsletters
✅ Have knowledge of digital advertising and be able to create and manage campaigns
ASSUMPTION: The candidate should have strong analytical skills and be able to work independently to identify areas for improvement and implement changes.
🎯 Required Qualifications
Education: Degree or Master's in Digital Marketing, Audiovisual Communication, Advertising, Journalism, or similar fields
Experience: 2-5 years of experience in digital marketing, with a focus on SEO, SEM, and social media management
Required Skills:
- Programming knowledge in HTML5 and CSS, with experience in web design and image optimization
- Proficient in WordPress and Salesforce Marketing Cloud
- Strong SEO and SEM skills
- Experience with Google Analytics and social media analytics
- Fluent in English (C1 level or higher)
Preferred Skills:
- Experience with LinkedIn (organic and paid) and other social media platforms
- Knowledge of public relations and communication strategies
ASSUMPTION: Candidates should have a proven track record in digital marketing and be able to demonstrate their skills through previous projects or case studies.
💰 Compensation & Benefits
Salary Range: €30,000 - €40,000 per year (Estimated, based on industry standards for mid-level digital marketing roles in Madrid)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on MAPFRE products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. MAPFRE is one of the largest Spanish-owned insurers in the world and the largest multinational insurance company in Latin America.
Company Size: 10,001+ employees. As a large organization, MAPFRE offers opportunities for growth and career advancement within the company.
Founded: 1933. MAPFRE has a long history and a strong reputation in the insurance industry.
Company Description:
- MAPFRE is committed to protecting what matters most to its customers
- The company offers innovative insurance and service solutions worldwide
- MAPFRE's purpose is to be by its customers' side, accompanying them as they move forward with peace of mind
Company Specialties:
- Personal insurance
- Professional insurance
- Business insurance
- Investment funds and pension plans
Company Website: http://www.mapfre.com
ASSUMPTION: MAPFRE is a well-established company with a strong brand and a commitment to customer service.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for candidates with 2-5 years of experience in digital marketing.
Reporting Structure: The candidate will report directly to the Communication and Marketing Manager of MAPFRE Global Risks.
Work Arrangement: On-site, full-time. The candidate will work from MAPFRE's headquarters in Majadahonda, Madrid.
Growth Opportunities:
- Progression to a senior digital marketing role within MAPFRE Global Risks
- Opportunities to work on international projects and gain global experience
- Potential to move into other areas of the business, such as product management or business development
ASSUMPTION: This role offers opportunities for professional growth and development within MAPFRE's global organization.
🌍 Location & Work Environment
Office Type: MAPFRE's headquarters in Majadahonda, Madrid, is a modern, open-plan office with collaborative workspaces.
Office Location(s): Carretera de Pozuelo, 52, Majadahonda, Madrid 28220, Spain
Geographic Context:
- Majadahonda is a suburb of Madrid, located approximately 15 kilometers northwest of the city center
- The area is well-connected by public transportation, with easy access to Madrid's international airport
- Majadahonda offers a mix of urban and natural environments, with plenty of green spaces and recreational activities
Work Schedule: Full-time, Monday to Friday, with flexible working hours and the possibility of remote work on occasion.
ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving skills
- Communication and teamwork skills
- Cultural fit and alignment with MAPFRE's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of MAPFRE's business and the role's requirements
- Prepare examples of digital marketing campaigns you've worked on and their outcomes
ATS Keywords: Digital Marketing, SEO, SEM, WordPress, Salesforce Marketing Cloud, Google Analytics, Social Media Management, HTML5, CSS
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with MAPFRE's values and business objectives.
🛠️ Tools & Technologies
- WordPress
- Salesforce Marketing Cloud
- Google Analytics
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The candidate should be comfortable using a range of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Responsibility
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Dynamic and innovative
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you identified a problem in a digital marketing campaign and implemented a successful solution?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: MAPFRE values candidates who are proactive, innovative, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Working in a large organization with multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of the digital marketing industry and adapting to constant change
- Managing a wide range of digital marketing channels and campaigns simultaneously
- Balancing the need for creativity and innovation with the requirement to follow brand guidelines and maintain a consistent online presence
ASSUMPTION: The candidate should be able to thrive in a dynamic and challenging environment, with a strong focus on problem-solving and continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Specialist position in other insurance or financial services companies
- However, MAPFRE's global presence and focus on innovation set it apart from other organizations in the industry
- Career progression in this role could lead to opportunities in international markets or other areas of the business
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique context within MAPFRE's global organization offers distinct opportunities for growth and development.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new insurance product, including SEO, PPC, social media, and email marketing components
- Conducting a comprehensive audit of an insurance company's digital presence and implementing improvements to enhance user experience and drive conversions
- Managing a team of digital marketing specialists to deliver a large-scale, international marketing campaign for a major insurance event
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex digital marketing campaigns, collaborate with teams, and deliver results in a global context.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team at MAPFRE Global Risks, and how can this role help address them?
- How does the team collaborate and communicate to ensure a consistent online presence for MAPFRE Global Risks?
- What opportunities are there for professional development and growth within the team and the wider organization?
- How does MAPFRE Global Risks measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the team's approach to innovation and staying ahead of industry trends in digital marketing?
ASSUMPTION: Asking these questions will help the candidate better understand the role's requirements, the team's dynamics, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MAPFRE careers portal
- Tailor your resume to highlight your digital marketing experience and skills, with a focus on SEO, SEM, and social media management
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
- Prepare examples of digital marketing campaigns you've worked on and their outcomes, ready to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
