📌 Core Information
🔹 Job Title: Especialista de Retail Marketing Digital
🔹 Company: Finning Chile S.A.
🔹 Location: Santiago, Región Metropolitana, Chile
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing digital content strategies to enhance brand positioning and campaign performance.
- Coordinating social media strategies to improve brand presence and campaign performance.
- Managing digital investment budgets to ensure optimal returns.
- Collaborating with Caterpillar and Finning on digital strategies.
- Improving the penetration of digital solutions, lead generation, and sales from digital campaigns.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. A solid understanding of the CAT and Finning brands is also essential.
📋 Key Responsibilities
✅ Define, coordinate, and implement digital content strategies in line with business objectives and target audiences.
✅ Develop and execute social media strategies to enhance brand presence and campaign performance.
✅ Manage digital marketing budgets to optimize returns on investment.
✅ Collaborate with Caterpillar and Finning teams on digital strategies and campaigns.
✅ Analyze campaign performance data to identify trends, make data-driven decisions, and optimize results.
✅ Stay up-to-date with digital marketing trends and best practices.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Strong project management skills and the ability to prioritize tasks effectively are crucial for success in this position.
🎯 Required Qualifications
Education: University degree with specialization courses.
Experience: 3 to 5 years of continuous experience in digital marketing and content strategies.
Required Skills:
- Advanced proficiency in English.
- Strong computational skills, including Microsoft Office, marketing automation tools, Google AdWords, and Google Analytics.
- Excellent analytical and problem-solving skills.
- Strong project management and organizational skills.
- Proven ability to work effectively in a team environment.
- Solid understanding of CAT and Finning brands.
Preferred Skills:
- Experience with data analysis tools and design software.
- Fluency in additional languages (Spanish).
ASSUMPTION: Candidates with experience in the heavy machinery industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between CLP 3,500,000 and CLP 4,500,000 annually, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Chile.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on CAT products and services.
- Opportunities for professional development and growth.
Working Hours: The standard workweek is 40 hours, Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: Finning offers competitive compensation and benefits packages to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Finning is a leading provider of heavy machinery and equipment, serving various industries such as mining, construction, forestry, rail, and oil and gas.
Company Size: Finning is a mid-sized company with approximately 501-1,000 employees globally, providing a supportive and collaborative work environment.
Founded: Finning was founded in 2003 and has since grown to become a trusted partner for heavy machinery and equipment solutions.
Company Description:
- Finning is committed to providing exceptional customer service and support.
- The company offers a wide range of heavy machinery and equipment, along with comprehensive aftermarket support and services.
- Finning is dedicated to fostering a diverse and inclusive work environment.
Company Specialties:
- Heavy machinery and equipment sales and rentals.
- Aftermarket support and services, including maintenance, repair, and remanufacturing.
- Customer training and education programs.
Company Website: http://www.oemreman.com
ASSUMPTION: Finning's focus on customer satisfaction and comprehensive product offerings make it an attractive employer in the heavy machinery industry.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Especialista de Retail Marketing Digital will report directly to the Marketing Manager and collaborate with various departments, including sales, product management, and customer service.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Advancement to a senior marketing role within the company.
- Expansion into other areas of marketing, such as product marketing or brand management.
- Opportunities to work on cross-functional projects and gain exposure to other aspects of the business.
ASSUMPTION: Finning offers opportunities for professional growth and development, with a focus on promoting from within.
🌍 Location & Work Environment
Office Type: Finning's office in Santiago is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): Finning Chile S.A., 13315 - 156 Street, Edmonton, Alberta, Canada
Geographic Context:
- Santiago is the capital and largest city of Chile, with a population of over 6 million people.
- The city offers a vibrant cultural scene, with numerous museums, theaters, and historical sites.
- Santiago is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: The standard workweek is 40 hours, Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: Finning's office environment is designed to be comfortable, collaborative, and conducive to productivity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and other team members.
- Final interview with the Marketing Manager.
Key Assessment Areas:
- Digital marketing skills and experience.
- Analytical and problem-solving abilities.
- Cultural fit and alignment with Finning's values.
- Communication and interpersonal skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the CAT and Finning brands in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team environment.
ATS Keywords: Digital Marketing, Content Strategy, SEO, Social Media, Campaign Management, Data Analysis, Google AdWords, Google Analytics, Marketing Automation, Lead Generation, Budget Management, Brand Positioning, Performance Improvement, Digital Solutions, Customer Engagement
ASSUMPTION: Finning's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Google AdWords and Google Analytics
- Data analysis tools (e.g., Tableau, Power BI)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Candidates should have strong proficiency in the required tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety: Finning is committed to maintaining a safe work environment for all employees and customers.
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
- Customer Focus: Finning prioritizes customer satisfaction and strives to exceed expectations in all interactions.
Work Style:
- Collaborative: Finning encourages a team-oriented work environment, with a focus on open communication and mutual support.
- Adaptable: The company values employees who are able to adapt to change and embrace new challenges.
- Results-driven: Finning prioritizes achieving results and driving business success.
Self-Assessment Questions:
- Do you have a strong understanding of the CAT and Finning brands, and a passion for promoting them effectively?
- Are you comfortable working in a fast-paced, dynamic environment, and able to adapt to change as needed?
- Do you have strong analytical and problem-solving skills, and the ability to make data-driven decisions?
ASSUMPTION: Candidates who are a strong cultural fit for Finning will be passionate about the CAT and Finning brands, results-driven, and able to work effectively in a collaborative, adaptable environment.
⚠️ Potential Challenges
- The heavy machinery industry can be competitive and challenging, requiring strong analytical and problem-solving skills.
- This role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong time management and organizational skills.
- Finning is a global company, and candidates may need to collaborate with team members in different time zones and cultural contexts.
- The Santiago office is located in a bustling urban environment, which may present traffic and parking challenges during peak hours.
ASSUMPTION: Candidates should be prepared to face these challenges head-on, with a proactive and solutions-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Marketing Manager, but with a focus on the retail marketing aspect and the unique challenges and opportunities presented by the heavy machinery industry.
- Candidates with experience in related industries, such as automotive or manufacturing, may find this role particularly appealing and relevant to their skillset.
- This role offers opportunities for career growth and development within the marketing department and the company as a whole.
ASSUMPTION: Candidates should research similar roles and industries to better understand the unique aspects of this position and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new CAT product launch.
- Analyzing customer data to identify trends and optimize digital marketing strategies.
- Collaborating with the sales team to create targeted email campaigns and other digital marketing materials.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Finning and CAT?
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does Finning support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Finning foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the marketing department, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Finning careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team environment.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
