Especialista em Marketing

📌 Core Information

🔹 Job Title: Especialista em Marketing

🔹 Company: CPQD

🔹 Location: Campinas, São Paulo, Brazil

🔹 Job Type: Full-Time, Hybrid (2 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies and new business models for product value propositions
• Executing marketing operations and structuring processes to demonstrate the results of actions with detailed ROI
• Collaborating with cross-functional teams to achieve business objectives
• Contributing to the company's mission of creating technology for a better future

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Develop strategies and new business models for product value propositions

✅ Execute marketing operations and structure processes to demonstrate the results of actions with detailed ROI

✅ Elaborate and develop market visions to contribute to business plans and product/service entry into different market segments

✅ Collaborate with cross-functional teams to achieve business objectives

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2-5 years of experience in marketing, with a focus on product positioning and market intelligence

Required Skills:

• Strategic thinking and planning
• Market intelligence and analysis
• Customer journey mapping
• Email marketing and automation tools
• Data-driven decision making
• English proficiency (intermediate/advanced)

Preferred Skills:

• MBA or postgraduate degree
• Experience with AI in marketing processes

ASSUMPTION: Candidates with experience in the technology industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role is R$ 6,000 - R$ 9,000 per month, depending on experience and qualifications.

Benefits:

• Auxílio creche ou babá
• Assistência médica Unimed
• Assistência odontológica Uniodonto
• Auxílio medicamento Vidalink
• Vale refeição/alimentação
• Seguro de vida
• Gratificação de férias acima da prática do mercado
• Previdência Privada
• WellHub
• Fretado
• Estacionamento gratuito
• Crédito consignado
• Day off no mês do aniversário
• Emenda de feriados
• Licença maternidade e paternidade estendidas
• Programa de apoio à Pós-Graduação
• Parcerias e convênios
• Programas internos

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: CPQD operates in the IT Services and IT Consulting industry, focusing on creating technology for a better future.

Company Size: CPQD has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CPQD was founded in 1976 and has since grown to become a technological reference in Brazil, with a focus on innovation in information and communication technologies.

Company Description:

• CPQD maintains a comprehensive portfolio of solutions used in diverse market segments in Brazil and abroad
• The company accelerates the generation of value in the digital transformation process, contributing to excellence in user experience, reinvention of business models, security, compliance, and the creation of new products
• CPQD is passionate about technology that generates development, progress, and promotes the well-being of society

Company Specialties:

• Sistemas de Suporte a Operações e Negócios
• Comunicações Ópticas
• Segurança da Informação e Comunicação
• Gerenciamento da Decisão
• Inclusão Digital
• Cidades Inteligentes
• IoT
• Internet das Coisas
• Computação Cognitiva
• Computação Avançada
• Agronegócio Inteligente
• Comunicações sem Fio
• Sensoriamento
• Sistemas de Energia
• Sistemas Eletrônicos Embarcados
• Redes de Dados
• Manufatura Avançada
• Inteligência Artificial
• Inovação Aberta
• Conectividade Móvel

Company Website: http://www.cpqd.com.br/

ASSUMPTION: CPQD's focus on innovation and technology makes it an attractive employer for candidates interested in driving progress and contributing to a better future.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Especialista em Marketing role may report to the Marketing Manager or a similar position, depending on the company's organizational structure.

Work Arrangement: Hybrid (2 days on-site per week, with the remaining days worked remotely)

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expansion of responsibilities based on project success and company growth
• Opportunities to work on diverse projects and gain experience in different market segments

ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance their personal and professional lives more effectively.

🌍 Location & Work Environment

Office Type: CPQD's headquarters is located in Campinas, São Paulo, Brazil, with a modern and collaborative work environment.

Office Location(s): R. Dr. Ricardo Benetton Martins, 1000 – Parque II do Polo de Alta Tecnologia, Campinas, SP 13086-902, BR

Geographic Context:

• Campinas is the 10th-largest city in Brazil, with a population of approximately 1.2 million people
• The city is known for its vibrant culture, rich history, and strong economy, with a focus on technology and innovation
• Campinas is located in the state of São Paulo, which is the most populous and wealthiest state in Brazil

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The location of CPQD's headquarters in Campinas provides employees with access to a dynamic and innovative work environment, as well as opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Market intelligence and analysis
• Customer journey mapping
• Email marketing and automation tools
• Data-driven decision making
• English proficiency

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of CPQD's mission and values in your application materials
• Prepare examples of your past marketing campaigns and their results to discuss during the interview

ATS Keywords: Marketing strategy, business development, market intelligence, customer journey, email marketing, automation tools, data-driven decision making, emotional intelligence, curiosity, learning, digital thinking, systemic thinking, resilience, flexibility, time management, value generation

ASSUMPTION: CPQD's hiring process is designed to assess candidates' skills and cultural fit, ensuring that they are the best fit for the role and the company's mission.

🛠️ Tools & Technologies

• Email marketing and automation tools (e.g., Mailchimp, HubSpot, Marketo)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Colaboração (Collaboration)
• Orientação ao cliente (Customer orientation)
• Confiança (Trust)
• Respeito (Respect)
• Inovação (Innovation)
• Agilidade (Agility)
• Resultado (Results)

Work Style:

• Dynamic and collaborative team environment
• Focus on innovation and continuous learning
• Data-driven decision making and continuous improvement
• Strong commitment to the company's mission and values

Self-Assessment Questions:

• How do you align with CPQD's values of colaboração, orientação ao cliente, confiança, respeito, inovação, agilidade, and resultado?
• How comfortable are you working in a hybrid environment, with 2 days on-site per week?
• How do you approach continuous learning and professional development in your role?

ASSUMPTION: CPQD's values and work style emphasize collaboration, innovation, and a strong commitment to the company's mission, making it an attractive employer for candidates who share these priorities.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation
• Adapting to a hybrid work arrangement, with 2 days on-site per week
• Developing marketing strategies and business models for diverse market segments, requiring strong analytical skills and strategic thinking

ASSUMPTION: The challenges listed are common to marketing roles and may vary depending on the specific needs and preferences of the company.

📈 Similar Roles Comparison

• Especialista em Marketing at CPQD vs. Gerente de Marketing at another company: The Especialista role may have more focus on strategic planning and less on team management, depending on the company's organizational structure
• Industry-specific context: CPQD operates in the IT Services and IT Consulting industry, focusing on creating technology for a better future, while other companies may have different focuses and priorities
• Career path comparison: The Especialista em Marketing role at CPQD may provide opportunities for advancement to a senior marketing role or management position, depending on the company's growth and the employee's performance

ASSUMPTION: The comparison points listed are general and may vary depending on the specific needs and preferences of the company and the candidate.

📝 Sample Projects

• Developing a marketing strategy and business model for a new product launch in the agronegócios market segment
• Executing a marketing campaign to increase brand awareness and customer engagement in the utilities market segment
• Structuring processes and reports to demonstrate the results of marketing actions with detailed ROI in the telecom market segment

ASSUMPTION: The sample projects listed are illustrative and may vary depending on the specific needs and preferences of the company and the candidate.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does CPQD support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does CPQD measure the success of its marketing campaigns and strategies?
• What are the most challenging aspects of working in a hybrid environment, and how does CPQD support its employees in this regard?

ASSUMPTION: The interview questions listed are designed to provide candidates with a better understanding of the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• If applicable, prepare a portfolio or examples of your work to showcase your skills and qualifications
• Follow up with the hiring manager or HR representative within 7 days of submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.