📌 Core Information
🔹 Job Title: Especialista em Performance de SEO
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing SEO strategies to drive organic traffic growth and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working with technical SEO aspects such as rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
ASSUMPTION: This role requires a high level of expertise in SEO and a strong understanding of data analysis to drive successful SEO strategies.
📋 Key Responsibilities
✅ Develop and execute SEO strategies to improve organic traffic and lead generation
✅ Collaborate with cross-functional teams to implement SEO best practices
✅ Analyze data and metrics to identify trends and make data-driven decisions
✅ Work with technical SEO aspects to ensure optimal website performance
✅ Create and update on-page content to optimize for SEO
✅ Stay up-to-date with industry trends and algorithm changes
ASSUMPTION: This role requires a proactive and analytical mindset, with a strong focus on results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, preferably in large-scale or competitive environments
Required Skills:
- Proven experience in creating and optimizing SEO strategies
- Strong analytical skills and data interpretation
- Familiarity with SEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush)
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with CMS Storyblok
- Familiarity with mobile-first optimization and A/B testing for SEO
- Experience in the fintech industry or related sectors
ASSUMPTION: Candidates should have a solid foundation in SEO and data analysis, with a strong desire to learn and grow in the role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for SEO specialists in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Chance to learn about personal finance and make informed decisions
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market standards for SEO specialists in Lisbon, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. The ComparaJá platform helps consumers compare and acquire financial products and services, such as credits, cards, savings accounts, energy contracts, telecommunications, and insurance, in a simple and transparent way.
Company Size: 51-200 employees. As a mid-sized company, ComparaJá offers a collaborative and dynamic work environment, with opportunities for growth and professional development.
Founded: 2015. ComparaJá was founded in Lisbon, Portugal, with the mission to help consumers make informed decisions about their finances.
Company Description:
- Independent and free online platform for comparing and analyzing financial products and services
- Offers consumers the possibility to identify and acquire the most suitable solution for their needs, with significant time and money savings
- Provides impartial, rigorous, and independent information about different products and services, facilitating consumers' decision-making process
Company Specialties:
- Credit Personal
- Credit Card
- Mortgage Credit
- Term Deposits
- Energy and Telecommunications
Company Website: https://www.comparaja.pt
ASSUMPTION: As a mid-sized company in the financial services industry, ComparaJá offers a unique opportunity for SEO specialists to make a significant impact on the business and grow professionally.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for experienced SEO specialists looking to apply their skills in a dynamic and growing company.
Reporting Structure: The SEO Performance Specialist will report directly to the Head of Marketing.
Work Arrangement: Hybrid. The role requires on-site presence in Lisbon for 3 days per week, with the remaining 2 days being remote.
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the business
- Chance to develop skills in data analysis, team leadership, and project management
- Opportunity to work on high-impact projects with direct exposure to the Founder, Managing Director, and Head of Marketing
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Lisbon, Portugal.
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- Lisbon is known for its rich history, vibrant culture, and beautiful architecture
- The office is located in the Alvalade district, close to public transportation and various amenities
Work Schedule: Full-time, with flexible hours and the possibility of remote work for 2 days per week.
ASSUMPTION: The office environment at ComparaJá is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Head of Marketing
- Final interview with the Founder and Managing Director
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis skills
- Communication and teamwork abilities
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Demonstrate your understanding of the ComparaJá platform and its mission
- Prepare examples of your past SEO projects and their results
- Show enthusiasm for the role and the company's goals
ATS Keywords: SEO, data analysis, organic traffic, lead generation, collaboration, technical SEO, on-page optimization, algorithm changes, industry trends
ASSUMPTION: The interview process at ComparaJá is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to optimize SEO performance and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Teamwork
- Creativity
- Ethical work
- Humility
- Passion for improving financial literacy and savings in Portugal
Work Style:
- Collaborative and dynamic
- Data-driven and results-oriented
- Continuously learning and improving
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong desire to learn and grow in your role?
- Are you comfortable working in a collaborative and dynamic environment?
- Do you have a passion for improving financial literacy and savings in Portugal?
ASSUMPTION: Candidates who align with ComparaJá's values and work style are more likely to succeed and thrive in the company's environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and algorithm changes
- Collaborating effectively with cross-functional teams
- Working in a fast-paced and sometimes unpredictable environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to SEO Manager or SEO Specialist positions in other companies, but with a stronger focus on data analysis and collaboration with cross-functional teams
- In the financial services industry, SEO specialists often work on highly competitive keywords and need to be familiar with YMYL (Your Money, Your Life) SEO best practices
- Career progression in this role could lead to positions such as Senior SEO Specialist, SEO Manager, or even Head of SEO
ASSUMPTION: This role offers unique opportunities for growth and development within the SEO field, with a strong focus on data analysis and collaboration.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the ComparaJá platform and implementing recommended changes to improve organic traffic and lead generation
- Developing and executing a link-building strategy to increase the platform's authority and visibility in search engine results
- Creating and optimizing on-page content for key financial products and services, with a focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ComparaJá approach collaboration and communication between different teams and departments?
- What are the most significant challenges facing the SEO Performance Specialist in this role, and how can they be addressed?
- What opportunities are there for professional growth and development within the company?
- How does ComparaJá ensure a positive work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare examples of your past SEO projects and their results
- Show enthusiasm for the role and the company's goals
- Follow up with the hiring manager within one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
