Especialista en marketing digital

📌 Core Information

🔹 Job Title: Especialista en Marketing Digital

🔹 Company: New Wind Viscoelástica Española, S.L

🔹 Location: Valencia, España

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-02-11

🔹 Experience Level: 2-5 años

🔹 Remote Status: On-site (with partial remote work option)

🚀 Job Overview

Key aspects of this role include:

• Desarrollar y mantener una presencia digital efectiva para la empresa
• Gestionar y optimizar la presencia en redes sociales de la empresa
• Planificar y ejecutar campañas publicitarias en Google Ads y Meta Ads
• Analizar y optimizar métricas web y de redes sociales para mejorar estrategias digitales

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning to stay updated with the latest digital marketing trends.

📋 Key Responsibilities

✅ Diseñar y desarrollar una nueva página web optimizada para la conversión y el posicionamiento SEO

✅ Implementar estrategias de SEO on-page y off-page para mejorar la visibilidad en buscadores

✅ Gestionar y optimizar nuestras redes sociales (Instagram, Facebook, LinkedIn, etc...) para atraer y fidelizar clientes

✅ Planificar y ejecutar campañas publicitarias en Google Ads y Meta Ads (Facebook e Instagram)

✅ Crear contenido atractivo (imágenes, vídeos cortos, copys) para la web y redes sociales

✅ Analizar métricas web y de redes para optimizar las estrategias digitales

✅ Apoyar la promoción de la empresa en ferias y eventos mediante campañas digitales

ASSUMPTION: The role may evolve over time as the company grows and expands its digital presence, requiring the specialist to adapt and take on new responsibilities.

🎯 Required Qualifications

Education: Formación en Marketing Digital, Publicidad, Comunicación, Diseño Web o afines

Experience: 2 a 3 años en un rol similar

Required Skills:

• Dominio del inglés, tanto hablado como escrito
• Conocimientos en desarrollo web con Wordpress, Shopify o plataformas similares
• Dominio de SEO técnico y de contenido (Google Search Console, SEMrush, Ahrefs, etc...)
• Manejo de redes sociales y herramientas de programación de contenido (Hootsuite, Meta Business Suite)
• Experiencia en Google Ads y Facebook Ads para campañas de pago
• Conocimientos en edición de imágenes y vídeos (Canva, Photoshop, Premiere -un plus)

Preferred Skills:

• Experiencia en IA

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and familiarity with the local market would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: El salario ofrecido está acorde a la experiencia y perfil del candidato. (Estimado entre €25,000 y €35,000 anuales)

Benefits:

• Oportunidad de crecimiento personal en un equipo dinámico y en expansión
• Flexibilidad horaria y posibilidad de teletrabajo parcial (Horario de entrada entre las 7am-8:30 am y salida 15:30-17h)
• Un entorno de trabajo donde tus ideas y creatividad serán valoradas
• Formación y aprendizaje en el área digital y de marketing

Working Hours: 40 horas semanales, con horarios flexibles y la opción de trabajar desde casa parcialmente

ASSUMPTION: The salary range is estimated based on market research for similar roles in the Valencia area, considering the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: New Wind Viscoelástica Española, S.L operates in the manufacturing sector, specializing in the production of viscoelastic materials.

Company Size: As a medium-sized company, New Wind offers a supportive work environment with opportunities for growth and collaboration.

Founded: The company was founded in 1998, with a history of innovation and adaptation to market demands.

Company Description:

• New Wind is committed to sustainability and environmental responsibility
• The company values innovation, quality, and customer satisfaction
• New Wind fosters a dynamic and collaborative work environment

Company Specialties:

• Manufacturing of viscoelastic materials
• Customized solutions for various industries
• Research and development in viscoelastic technology

Company Website: https://www.new-wind.es

ASSUMPTION: New Wind Viscoelástica Española, S.L is a well-established company with a strong focus on innovation and customer satisfaction, providing a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with relevant experience in digital marketing.

Reporting Structure: The specialist will report directly to the marketing manager and collaborate with other departments as needed.

Work Arrangement: The role offers a hybrid work arrangement, with the option to work from home partially and flexible working hours.

Growth Opportunities:

• Advancement to a senior marketing role as the company grows
• Expanding skills and knowledge in digital marketing and related fields
• Potential international exposure as the company expands its global presence

ASSUMPTION: This role offers opportunities for professional growth and development, with the potential to take on more responsibilities as the company expands its digital presence.

🌍 Location & Work Environment

Office Type: The company operates a modern and well-equipped office in Valencia, Spain.

Office Location(s): Valencia, España

Geographic Context:

• Valencia is the third-largest city in Spain, with a vibrant cultural scene and a Mediterranean climate
• The city is well-connected by public transportation and offers a high quality of life
• Valencia is home to a diverse range of industries, including manufacturing, tourism, and technology

Work Schedule: The role follows a standard full-time work schedule, with flexible hours and the option to work from home partially.

ASSUMPTION: Working in Valencia offers a balanced lifestyle, with a pleasant climate, rich cultural experiences, and a well-connected urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Digital marketing skills and experience
• Creativity and problem-solving abilities
• Adaptability and willingness to learn
• Communication and teamwork skills

Application Tips:

• Highlight relevant experience and achievements in digital marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare examples of your work and be ready to discuss your approach to digital marketing strategies

ATS Keywords: Digital Marketing, SEO, Social Media Management, Google Ads, Content Creation, Web Development, Analytics, Event Promotion, Creativity, Adaptability, Image Editing, Video Editing, English Proficiency, Wordpress, Shopify, Hootsuite

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay informed about the latest developments in digital marketing and be prepared to discuss your experience and ideas during the interview.

🛠️ Tools & Technologies

• Wordpress, Shopify, or similar platforms
• SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)
• Social media management tools (Hootsuite, Meta Business Suite)
• Google Ads and Facebook Ads platforms
• Image and video editing tools (Canva, Photoshop, Premiere)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, and candidates should be prepared to demonstrate their proficiency in using them.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer satisfaction

Work Style:

• Dynamic and collaborative
• Focused on continuous learning and improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative work environment?
• Are you comfortable working collaboratively and adapting to new situations?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: New Wind Viscoelástica Española, S.L values employees who are innovative, adaptable, and committed to continuous learning and improvement, fostering a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
• Keeping up with the latest digital marketing trends and tools may require continuous learning and adaptation
• The role may involve occasional travel for events and promotions, which could disrupt personal schedules
• Working in a manufacturing company may present unique challenges in terms of marketing strategies and target audiences

ASSUMPTION: While the role presents several opportunities for growth and development, it also comes with its unique set of challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role focuses more on digital marketing strategies and less on traditional marketing compared to similar positions in other industries
• Working in a manufacturing company may require a different approach to marketing strategies and target audiences compared to other sectors
• This role offers opportunities for professional growth and development, with the potential to take on more responsibilities as the company expands its digital presence

ASSUMPTION: While this role shares similarities with other digital marketing positions, it also has unique aspects that set it apart, requiring candidates to adapt their skills and experience to the specific context of the manufacturing industry.

📝 Sample Projects

• Developing and implementing a successful SEO strategy for the company's website
• Creating and managing social media campaigns to increase brand awareness and engagement
• Designing and launching a Google Ads campaign to drive targeted traffic to the company's website

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the specialist may encounter in this role, requiring a combination of creative and analytical skills.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing the marketing department currently, and how can this role address them?
• How does the company support the professional development of its employees in the digital marketing field?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• What are the most important priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work and be ready to discuss your approach to digital marketing strategies
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.