Especialista en Marketing Digital

📌 Core Information

🔹 Job Title: Especialista en Marketing Digital

🔹 Company: Vuo Partners LTD

🔹 Location: Santo Domingo, Ozama, Dominican Republic

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing campaigns on Meta Ads and Google Ads
• Focusing on lead generation, conversions, and ROAS
• Collaborating with sales and design teams to create strategic content
• Analyzing KPIs and optimizing campaigns based on performance data

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a data-driven approach to campaign optimization.

📋 Key Responsibilities

✅ Plan, execute, and optimize campaigns on Meta Ads and Google Ads

✅ Focus on lead generation, conversions, and ROAS

✅ Collaborate with sales and design teams to create strategic content

✅ Analyze KPIs and optimize campaigns based on performance data

✅ Segment audiences and create targeted campaigns

✅ Stay up-to-date with digital marketing trends and best practices

ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs.

🎯 Required Qualifications

Education: Technical, technological, or professional degree in Marketing Digital, Comunicación Digital, Publicidad, or related fields

Experience: Minimum 2 years of experience in paid digital media campaigns

Required Skills:

• Proficient in Meta Ads Manager and Google Ads
• Strong analytical skills
• Knowledge of Google Analytics, Data Studio, Meta Business Suite, and other relevant tools
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with CRM and sales funnels
• Knowledge of SEO and email marketing
• Fluency in English

ASSUMPTION: Candidates with relevant certifications or additional language skills may be given preference.

💰 Compensation & Benefits

Salary Range: RD$60,000 per month (fixed)

Benefits:

• Social Security Registration (TSS)
• Christmas Bonus
• Legal Bonus
• Performance Bonuses
• Work Tools
• Continuous Training Programs
• Professional Development Opportunities

Working Hours: Monday to Friday, 8:00 AM to 5:00 PM, and Saturday, 9:00 AM to 1:00 PM

ASSUMPTION: The salary range is based on industry standards for the role and experience level in the Dominican Republic.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Empowers companies to embrace extraordinary value in their operations
• Offers tailored services for main areas of operations, including management support and strategic consultancy
• Has over 25 years of experience providing management support across industries in the Dominican Republic

Company Specialties:

• Consultoría
• Outsourcing de Contabilidad
• Tesorería
• Gestión Fiscal
• Facility Management
• Tecnología de la Información
• Adquisición y Gestión del Talento

Company Website: http://www.vuo.do

ASSUMPTION: Vuo Partners LTD focuses on providing value to its clients through tailored services and strategic consultancy.

📊 Role Analysis

Career Level: Mid-level marketing specialist

Reporting Structure: Reports directly to the Commercial and Marketing Director

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential career advancement within the marketing department
• Opportunities to work on diverse projects and campaigns
• Continuous learning and development through training programs

ASSUMPTION: The company offers opportunities for professional growth and development based on performance and demonstrated skills.

🌍 Location & Work Environment

Office Type: Modern office space in a mixed-use development

Office Location(s): The Six - Proyecto Inmobiliario, Av. Pdte. Jacobo Majluta Azar 19, Santo Domingo, near Ciudad Modelo II

Geographic Context:

• Santo Domingo is the capital and largest city of the Dominican Republic
• The Ozama region is a bustling commercial and financial hub
• The office is located in a growing urban area with easy access to public transportation

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, and Saturday, 9:00 AM to 1:00 PM

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Commercial and Marketing Director

Key Assessment Areas:

• Digital marketing knowledge and skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
• Prepare for behavioral and situational interview questions
• Research the company and its industry to demonstrate your interest and understanding

ATS Keywords: Meta Ads, Google Ads, ROAS, lead generation, conversions, content creation, strategic planning, campaign optimization, Google Analytics, Data Studio, CRM, digital marketing, performance Max, remarketing, audience segmentation, email marketing, SEO, Excel, Tag Manager, automation, digital content trends

ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads (Search, Display, YouTube)
• Google Analytics
• Data Studio
• Meta Business Suite
• Tag Manager
• Excel
• Hootsuite or Buffer (for automation)
• Mailchimp, ActiveCampaign, or HubSpot (for email marketing)
• CRM software

ASSUMPTION: The company may provide training and access to additional tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Contributing value to sustainable businesses
• Empowering companies to embrace extraordinary value
• Providing tailored services and strategic consultancy

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to learning and growth

Self-Assessment Questions:

• How do you stay up-to-date with digital marketing trends and best practices?
• Can you provide an example of a successful digital marketing campaign you've worked on?
• How do you approach optimizing campaigns based on performance data?

ASSUMPTION: Applicants should be able to demonstrate a strong understanding of digital marketing strategies and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously
• Keeping up with the fast-paced nature of digital marketing
• Adapting to changes in marketing strategies and priorities
• Working in a collaborative, team-oriented environment

ASSUMPTION: Successful applicants will be able to manage their time effectively, prioritize tasks, and work well with others to overcome these challenges.

📈 Similar Roles Comparison

• This role focuses on paid digital media campaigns, while related positions may focus on organic marketing, social media, or content creation
• Digital marketing specialists in the Dominican Republic may have different responsibilities and priorities based on the company's size and industry
• Career paths in digital marketing may vary depending on the company's structure and growth opportunities

ASSUMPTION: Applicants should research similar roles and companies to better understand the digital marketing landscape and identify opportunities for growth and development.

📝 Sample Projects

• Developing and executing a targeted Meta Ads campaign to increase conversions for an e-commerce client
• Optimizing a Google Ads Search campaign to improve ROAS for a B2B service provider
• Creating and implementing a remarketing strategy to re-engage website visitors and improve customer retention

ASSUMPTION: Successful applicants will be able to provide specific examples of their work and explain the strategies and tools they used to achieve their goals.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital marketing campaigns?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions
• Research the company and its industry to demonstrate your interest and understanding
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.