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📌 Core Information
Job Title: Especialista en Marketing Digital (Part-time, 100% remoto)
Company: GreenCode
Location: Buenos Aires, Argentina
Job Type: Part-time
Category: Marketing
Date Posted: May 8, 2025
Experience Level: 2-5 years
Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing demand generation campaigns in B2B environments.
- Managing advertising campaigns on Google Ads and maintaining the CRM HubSpot.
- Collaborating with the team to identify new opportunities for growth and digital expansion.
- Working remotely with a flexible schedule and the opportunity to grow professionally.
ASSUMPTION: This role requires a proactive, autonomous individual with a strong background in B2B digital marketing. Experience with HubSpot, Apollo.io, and Google Ads is essential, as well as excellent communication skills and the ability to work effectively in a remote team environment.
📋 Key Responsibilities
Plan, execute, and optimize demand generation campaigns in B2B environments.
Manage advertising campaigns on Google Ads, ensuring effective segmentation and performance.
Execute outbound prospecting campaigns using Apollo.io to generate leads and drive growth.
Publish weekly content on LinkedIn, including articles, news, and valuable insights.
Coordinate blog publication on Webflow, ensuring content aligns with the company's strategy.
Maintain and administer the CRM HubSpot, including lead qualification and follow-up.
Measure campaign performance using Google Analytics and other tools to optimize results.
Collaborate with the team to identify new opportunities for growth and digital expansion.
ASSUMPTION: The ideal candidate will have a proven track record in B2B digital marketing, with a strong focus on campaign optimization, lead generation, and CRM management. They should be comfortable working independently and in a remote team setting, with excellent communication skills and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Relevant degree in Marketing, Business, or a related field.
Experience: Minimum 3 years of experience in digital marketing, with at least 2 years in B2B environments.
Required Skills:
- Proven experience in B2B digital marketing, with a strong focus on campaign optimization, lead generation, and CRM management.
- Familiarity with HubSpot, Apollo.io, and Google Ads, with a demonstrated ability to manage and optimize campaigns.
- Excellent communication skills, both written and verbal, with the ability to create engaging content and maintain effective relationships with clients and team members.
- Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
- Fluency in English, with the ability to communicate effectively with international clients and team members.
Preferred Skills:
- Experience with marketing automation tools, such as Make or Zapier.
- Familiarity with Google Tag Manager.
- Experience in eCommerce marketing or a related field.
ASSUMPTION: The ideal candidate will have a strong background in B2B digital marketing, with a proven track record in campaign optimization, lead generation, and CRM management. They should be comfortable working independently and in a remote team setting, with excellent communication skills and a proactive approach to problem-solving.
💰 Compensation & Benefits
Salary Range: USD $35,000 - $50,000 per year (pro-rated for part-time)
Benefits:
- Compensation in USD
- 100% Remote with Flexible Hours
- Birthday and Argentine Holidays Off
- English Classes
- Continuous Training Opportunities
- Real Space for Professional Growth
Working Hours: Flexible, with a minimum of 20 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final compensation package may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 11-50 employees
Founded: 2013
Company Description:
- GreenCode empowers businesses worldwide to thrive in the digital era through cutting-edge data engineering, AI integration, and eCommerce optimization.
- The company combines rigorous data-driven methodologies with innovative AI solutions, tailored to each client's unique challenges.
- GreenCode brings together the best minds from academia and industry, ensuring clients benefit from both theoretical expertise and practical business acumen.
Company Specialties:
- Big Data
- Artificial Intelligence
- Digital Transformation
- eCommerce
- Data Science
- Data Engineering
- Data Strategy
- CPG
Company Website: GreenCode Website
ASSUMPTION: GreenCode is a dynamic, growing company that values innovation, collaboration, and continuous learning. The company's focus on data-driven solutions and AI integration makes it an attractive option for professionals seeking to work at the forefront of digital transformation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: 100% remote, with flexible hours and the opportunity to work from anywhere in Argentina or the United States.
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the marketing team.
- The role offers the chance to work on a variety of campaigns and projects, providing diverse learning experiences and the potential to develop new skills.
ASSUMPTION: This role offers a unique opportunity for a motivated individual to join a growing company and make a significant impact on its marketing efforts. The ideal candidate will be proactive, autonomous, and eager to take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: 100% remote
Office Location(s): Buenos Aires, Argentina, and College Park, Maryland, USA
Geographic Context:
- Buenos Aires, Argentina: A vibrant, multicultural city with a rich history and a thriving tech industry.
- College Park, Maryland, USA: A suburb of Washington, D.C., with a strong focus on education, research, and technology.
Work Schedule: Flexible, with a minimum of 20 hours per week. The role requires occasional availability outside of standard business hours to accommodate international clients and team members.
ASSUMPTION: The remote work arrangement offers the ideal candidate the flexibility to work from anywhere in Argentina or the United States, with the opportunity to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment
- Final interview with the hiring manager
Key Assessment Areas:
- Digital marketing expertise
- Campaign optimization and lead generation skills
- CRM management experience
- Communication and interpersonal skills
Application Tips:
- Highlight your relevant experience in B2B digital marketing, with a focus on campaign optimization, lead generation, and CRM management.
- Demonstrate your ability to work independently and in a remote team setting, with excellent communication skills and a proactive approach to problem-solving.
- Showcase your understanding of the company's mission and values, and how your skills and experience align with the role's requirements.
ATS Keywords: Digital Marketing, B2B, Campaign Optimization, Lead Generation, CRM Management, Google Ads, HubSpot, Apollo.io, Remote Work, Part-time
ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, as well as their ability to work effectively in a remote team environment. The ideal candidate will have a strong background in B2B digital marketing, with a proven track record in campaign optimization, lead generation, and CRM management.
🛠️ Tools & Technologies
- HubSpot
- Apollo.io
- Google Ads
- Google Analytics
- Webflow
- Make or Zapier (optional)
- Google Tag Manager (optional)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a demonstrated ability to manage and optimize campaigns using these platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Learning
Work Style:
- Proactive and autonomous
- Adaptable to remote work environments
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do your digital marketing skills and experience align with the company's values and work style?
- Can you provide an example of a successful B2B digital marketing campaign you've managed, and how you optimized it for better results?
- How do you approach working remotely, and what strategies do you use to maintain productivity and communication with team members?
ASSUMPTION: The ideal candidate will be a strong cultural fit for GreenCode, with a proactive, autonomous work style and excellent communication skills. They will be comfortable working remotely and collaborating effectively with team members in a virtual environment.
⚠️ Potential Challenges
- The role may require occasional work outside of standard business hours to accommodate international clients and team members.
- The candidate may need to manage multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- The role may involve working with tight deadlines and managing multiple stakeholders, requiring strong communication and project management skills.
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and communicate clearly with team members and clients to overcome these potential challenges.
📈 Similar Roles Comparison
- This role differs from similar positions in that it focuses specifically on B2B digital marketing, with a strong emphasis on campaign optimization, lead generation, and CRM management.
- The role requires a high level of autonomy and the ability to work effectively in a remote team environment.
- The ideal candidate will have a proven track record in B2B digital marketing, with a strong focus on the skills and experiences outlined in the job description.
ASSUMPTION: The ideal candidate will have a strong background in B2B digital marketing, with a clear understanding of the unique requirements and challenges of this role.
📝 Sample Projects
- Developing and executing a targeted B2B digital marketing campaign to generate leads and drive growth for a specific industry or vertical.
- Optimizing a company's CRM to improve lead qualification and follow-up processes, resulting in increased sales and improved customer relationships.
- Creating and maintaining a content calendar for a company blog, ensuring consistent publishing and engagement with target audiences.
ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing projects, with a demonstrated ability to manage and optimize campaigns for better results.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful B2B digital marketing campaign the company has executed, and what were the key factors in its success?
- How does the company measure the success of its digital marketing efforts, and how is this role expected to contribute to those metrics?
- What are the key challenges facing the company's digital marketing efforts, and how does this role address those challenges?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of the company's digital marketing strategy and how this role fits into the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: GreenCode Job Application
- Highlight your relevant experience in B2B digital marketing, with a focus on campaign optimization, lead generation, and CRM management.
- Tailor your resume and cover letter to emphasize your skills and experiences that align with the role's requirements.
- Prepare for the interview by researching the company and its digital marketing strategy, and practicing your responses to common interview questions.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and address any outstanding questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
