📌 Core Information
🔹 Job Title: Especialista en Marketing Digital TI
🔹 Company: MAPFRE
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading and executing maintenance and support for digital marketing technologies.
- Developing and evolving solutions in collaboration with various countries and entities within the MAPFRE group.
- Implementing strategies as a design authority and ensuring project execution.
- Optimizing technology use to achieve business goals, with Salesforce Marketing Cloud being a primary tool.
ASSUMPTION: This role requires a blend of technical and functional leadership in digital marketing, supporting global initiatives and projects.
📋 Key Responsibilities
✅ Lead technical and functional support for digital marketing platforms.
✅ Advise on technological and functional aspects within digital marketing initiatives.
✅ Investigate and develop new solutions and enhance existing technologies.
✅ Collaborate with internal and international stakeholders to advance business objectives.
✅ Manage end-to-end technology projects, ensuring timely and quality delivery.
✅ Develop and maintain documentation and standards for digital analytics solutions.
✅ Monitor service quality and budget adherence in the department.
ASSUMPTION: The responsibilities involve significant interaction with both internal teams and external stakeholders across multiple countries, requiring strong project management skills.
🎯 Required Qualifications
Education: University degree; higher qualifications in Engineering, Mathematics, etc., are valued.
Experience: At least 3-4 years in digital marketing or technology consulting.
Required Skills:
- Expertise in Marketing Automation tools, especially Salesforce Marketing Cloud.
- System and application integration experience.
- Knowledge of SQL and database query languages.
Preferred Skills:
- Experience with Salesforce ecosystem integrations.
- Familiarity with AGILE methodology.
ASSUMPTION: A technical background is crucial, with Salesforce Marketing Cloud expertise pivotal for this role's success.
💰 Compensation & Benefits
Salary Range: Not specified; typical compensation in the industry should be expected.
Benefits:
- Flexible working hours and telecommuting options.
- Flexible benefits plan including meal subsidies, childcare checks, medical and life insurance.
- Access to retirement plans and employee discounts.
- Summer intensive work schedule.
- Annual professional development fund of €1,100.
- Volunteering opportunities.
Working Hours: 40 hours per week with flexible scheduling options.
ASSUMPTION: Compensation includes a comprehensive benefits package designed to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees, offering a stable and resource-rich environment.
Founded: 1933
Company Description:
- Largest Spanish-owned insurer and top player in Latin America.
- Committed to sustainability and high integrity in operations.
- Innovative insurance and service solutions aimed at global protection.
Company Specialties:
- Personal Insurance
- Professional Insurance
- Investment and Pension Funds
Company Website: http://www.mapfre.com
ASSUMPTION: Being a leading company in insurance reflects a culture of reliability and innovation, providing various career opportunities globally.
📊 Role Analysis
Career Level: Mid-senior level role focusing on both strategic and operational aspects.
Reporting Structure: Likely reports to the head of digital marketing or a similar senior position.
Work Arrangement: Primarily on-site with hybrid flexibility.
Growth Opportunities:
- Involvement in international projects with cross-functional teams.
- Enhancement of technical skills, especially in Salesforce technologies.
- Potential to progress to strategic leadership roles.
ASSUMPTION: The role is structured to provide exposure to diverse stakeholders and complex projects, which can accelerate career progression.
🌍 Location & Work Environment
Office Type: Corporate office environment.
Office Location(s): Madrid - María Tubau office.
Geographic Context:
- Located in a major European capital with a strong economic environment.
- Access to an international hub with vast networking opportunities.
- Rich cultural and historical locale conducive for expatriates and locals alike.
Work Schedule: Standard full-time schedule with potential for flexible hours.
ASSUMPTION: The Madrid office provides a vibrant work environment with easy access to major business districts and facilities.
💼 Interview & Application Insights
Typical Process:
- Initial application review and shortlisting process.
- Preliminary phone or virtual interview to assess technical and cultural fit.
- In-person or advanced remote interview with the managerial team.
Key Assessment Areas:
- Technical proficiency, especially in digital marketing tools.
- Problem-solving skills and ability to innovate.
- Interpersonal and communication skills for stakeholder collaboration.
Application Tips:
- Highlight skills in Salesforce Marketing Cloud and similar platforms.
- Demonstrate experience with project management and agile methodologies.
- Prepare to discuss prior experience with omni-channel marketing strategies.
ATS Keywords: Digital Marketing, Salesforce Marketing Cloud, SQL, Project Management, Stakeholder Collaboration.
ASSUMPTION: The selection process is focused on ensuring candidate proficiency in both technical and strategic areas of digital marketing.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- SQL for database management
- Project management platforms
ASSUMPTION: Expertise in these tools will be crucial for effective performance, given the role's emphasis on marketing technology.
👔 Cultural Fit Considerations
Company Values:
- Commitment to integrity and customer-centric solutions.
- Emphasis on sustainable business practices.
- Fostering innovation and excellence.
Work Style:
- Collaborative and team-driven environment.
- Flexible with support for remote working arrangements.
- Proactive problem-solving approach.
Self-Assessment Questions:
- Can you thrive in a fast-paced, dynamic international environment?
- Are you experienced in managing complex digital marketing projects?
- Do you align with MAPFRE’s customer-focused and integrity-driven values?
ASSUMPTION: Cultural fit is important as collaboration and innovation are key to MAPFRE's success.
⚠️ Potential Challenges
- Managing projects across different time zones with international teams.
- Keeping up with rapid technological changes in marketing tools.
- Balancing multiple complex projects simultaneously.
- Navigating a large corporate structure to implement change effectively.
ASSUMPTION: These challenges are typical for large multinational companies operating in the ever-evolving field of digital technology.
📈 Similar Roles Comparison
- Role counterparts often have less focus on Salesforce implementation.
- This position offers greater interaction with international stakeholders.
- Enhanced opportunity for innovation in a supportive corporate environment.
ASSUMPTION: Comparison highlights this role's emphasis on integration within a global context using advanced tools.
📝 Sample Projects
- Development and integration of a unified digital marketing platform.
- Implementation of cross-border marketing campaigns using Salesforce.
- Optimization of digital engagement strategies across diverse business units.
ASSUMPTION: Projects are likely to involve significant scale and complexity, providing rich learning and development opportunities.
❓ Key Questions to Ask During Interview
- What are the immediate projects or goals upon joining?
- How does this role interact with other global business units?
- What support is available for professional growth and development?
- How does the company ensure alignment with its sustainability values?
- What are typical career progression paths from this position?
ASSUMPTION: These questions aim to gauge the strategic and operational expectations, support systems, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant digital marketing and project management experience.
- Prepare for potential technical assessments focused on Salesforce and SQL proficiency.
- Be ready to discuss your previous successful project executions.
- Follow up with the HR team to express your continued interest and to clarify any queries.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
