📌 Core Information
🔹 Job Title: Especialista en Trade Marketing - Canal Tradicional
🔹 Company: Flora Food Group
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time, Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies for the traditional channel
- Managing A&P budget and POP materials for point of sale
- Designing and implementing sales mechanics and pricing strategies
- Analyzing postmortem of initiatives and calculating ROI
ASSUMPTION: This role requires a strong background in trade marketing, with a focus on the traditional channel, and experience in managing budgets, sales mechanics, and pricing strategies.
📋 Key Responsibilities
✅ Control de presupuesto asignado de A&P para el canal
✅ Gestión de materiales POP y de exhibición para el PDV
✅ Diseño, implementación y medición de mecánicas que generen sell out
✅ Generación de rutas de precio para nuevos lanzamientos acorde al canal
✅ Análisis postmortem de iniciativas y cálculo de ROI
ASSUMPTION: The role involves a high degree of cross-functional collaboration, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Not specified
Experience: At least 3 years in Trade Marketing
Required Skills:
- Trade Marketing experience
- Budget management
- POP materials management
- Sales mechanics design
- Price analysis
- ROI calculation
- Strategic analysis
- Sales collaboration
- Creativity
- Analytical skills
- Advanced English
Preferred Skills:
- Experience in the traditional channel (Mayoristas and Distribuidores)
- Enfoque en resultados, cercanía con los equipos de Ventas y Marketing
ASSUMPTION: While not explicitly stated, a bachelor's degree in a related field is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Trade Marketing Specialist in Mexico City with 3-5 years of experience, the estimated salary range is MXN 60,000 - 90,000 per month.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (on-site and remote)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Flora Food Group operates in the manufacturing industry, focusing on delivering the next generation of delicious, natural, nutritious food that is more affordable and sustainable than its dairy equivalents.
Company Size: Flora Food Group has 1,001-5,000 employees globally, with a significant presence in Mexico.
Founded: 2018
Company Description:
- Flora Food Group offers consumers a compelling choice in four growing categories: butters and spreads, creams, liquids, and cheeses.
- The company holds leadership positions in many of the 100 countries it operates in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with its local brands and Professional business.
- Flora Food Group is dedicated to building an inclusive and diverse workplace, offering equal opportunities for all.
Company Specialties:
- Butters and spreads
- Creams
- Liquids
- Cheeses
Company Website: https://www.florafoodgroup.com/
ASSUMPTION: Flora Food Group is a global company with a strong presence in Mexico, offering a diverse range of products and a commitment to inclusivity and diversity in the workplace.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a high degree of technical expertise and experience in trade marketing.
Reporting Structure: The role reports directly to the Trade Marketing Manager.
Work Arrangement: The role has a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a Trade Marketing Manager role
- Expansion of responsibilities to include additional channels or categories
- International assignments or relocation opportunities
ASSUMPTION: Growth opportunities will depend on the candidate's performance, the company's growth, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: The role is based in Mexico City, with a hybrid work arrangement.
Office Location(s): Not specified
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy.
- The city is known for its rich history, art, and culinary scene, offering numerous opportunities for personal and professional growth.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote)
ASSUMPTION: The work environment is likely dynamic and collaborative, with a focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Trade marketing experience and expertise
- Budget management skills
- Sales mechanics and pricing strategy design
- Analytical and problem-solving skills
- Communication and influencing skills
Application Tips:
- Highlight relevant trade marketing experience and achievements
- Demonstrate strong analytical and problem-solving skills
- Showcase creativity and innovation in sales mechanics and pricing strategy design
- Prepare questions about the company, the team, and the role to demonstrate interest and engagement
ATS Keywords: Trade Marketing, Budget Management, POP Materials, Sales Mechanics, Pricing Strategy, ROI Calculation, Traditional Channel, Mayoristas, Distribuidores
ASSUMPTION: The application process may vary depending on the company's hiring practices and the specific role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you have a proven track record of success in trade marketing, with a focus on the traditional channel?
- Are you comfortable working in a dynamic, collaborative environment, with a focus on teamwork and cross-functional collaboration?
- Do you have strong analytical and problem-solving skills, with the ability to design and implement effective sales mechanics and pricing strategies?
ASSUMPTION: Flora Food Group values a diverse and inclusive workplace, with a focus on performance, care, and passion.
⚠️ Potential Challenges
- Managing a tight A&P budget and maximizing ROI
- Balancing the needs of multiple stakeholders, including sales, marketing, and operations teams
- Adapting to a hybrid work environment, with a combination of on-site and remote work
- Navigating a large, global organization with a diverse range of products and brands
ASSUMPTION: These challenges are common to trade marketing roles and can be overcome with strong communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- Trade Marketing Manager - Traditional Channel
- Trade Marketing Specialist - Modern Trade Channel
- Trade Marketing Coordinator
ASSUMPTION: These roles share similar responsibilities and require similar skills and experience, but may differ in terms of scope, scale, and level of responsibility.
📝 Sample Projects
- Developing and executing a successful trade marketing campaign for a new product launch in the traditional channel
- Analyzing sales data to identify opportunities for price optimization and improved sell-out
- Designing and implementing a cross-promotion with a complementary brand to drive incremental sales
ASSUMPTION: These projects are representative of the types of initiatives a Trade Marketing Specialist might work on, but the specific projects will vary depending on the company's priorities and the market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader trade marketing strategy for the company?
- What are the biggest challenges facing the traditional channel, and how can this role help address them?
- What opportunities are there for growth and development within the trade marketing function?
- How does the company support work-life balance for employees with hybrid work arrangements?
ASSUMPTION: These questions are designed to demonstrate the candidate's interest in the role, the company, and the broader trade marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
- Prepare for the interview by researching the company, the role, and the industry
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
