Especialista Marketing

📌 Core Information

🔹 Job Title: Especialista Marketing

🔹 Company: AkzoNobel

🔹 Location: Vía Tocumen, Panama

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing purchasing strategy for the Big Boxes channel
• Enhancing buyer experience against competitors
• Collaborating with brand and commercial teams
• Executing marketing plans for buyers

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage category performance and drive sales growth.

📋 Key Responsibilities

✅ Implement the purchasing strategy for the Big Boxes channel, improving the buyer's experience against competitors

✅ Collaborate with brand and commercial teams to execute marketing plans for buyers, including category management

✅ Contribute to specific category plans, establishing best practices for category management in the Big Boxes channel

✅ Propose point-of-sale materials for product innovations and promotions, including demonstrations, displays, cross-merchandising, and sales kits

✅ Plan in-store buyer activities to promote product sales

✅ Suggest in-store product promotions based on Big Boxes buyer knowledge

✅ Work closely with the field marketing team to recommend the best way to communicate products, campaigns, etc.

✅ Manage marketing budget, continuously seeking return on investment

✅ Manage brand merchandising for the Big Boxes channel

✅ Familiarize oneself with all relevant corporate and local policies, procedures, and regulations regarding personal conduct, health, safety, and environment

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a matrix organization, collaborating with various teams to achieve common goals.

🎯 Required Qualifications

Education: Professional degree in Marketing, Business Administration, or related fields

Experience: Minimum 3 years of experience in Shopper Marketing/Category Management or Trade Marketing, with a focus on Point of Sale. Experience in the Big Boxes channel or large retail chains is preferred.

Required Skills:

• Shopper Marketing/Category Management or Trade Marketing
• Business-to-consumer marketing
• Trade marketing
• Intermediate Excel skills
• Intermediate English proficiency

Preferred Skills:

• Experience in the paint industry
• Knowledge of the local market and consumer behavior

ASSUMPTION: Candidates with experience in the paint industry or knowledge of the local market may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $25,000 and $35,000 per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Panama.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on AkzoNobel products
• Opportunities for professional development and career growth

Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Flexible working arrangements may be available upon request and approval.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: AkzoNobel operates in the chemical manufacturing industry, specializing in the production and supply of innovative paints and coatings for various applications, including decorative paints, performance coatings, and specialty chemicals.

Company Size: AkzoNobel is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: AkzoNobel was founded in 1792 and has since grown to become a global leader in its industry, with a strong commitment to sustainability and innovation.

Company Description:

• AkzoNobel is a global leader in paints and coatings, with a portfolio of strong brands such as Dulux, International, Sikkens, and Interpon
• The company operates in more than 150 countries and uses its expertise to sustain and enhance everyday life
• AkzoNobel is dedicated to providing sustainable solutions and preserving the best of what we have today while creating an even better tomorrow

Company Specialties:

• Decorative paints
• Performance coatings
• Specialty chemicals
• Innovation and sustainability

Company Website: http://www.akzonobel.com

ASSUMPTION: Working for a large multinational corporation like AkzoNobel offers opportunities to gain international experience and work on diverse projects.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to develop their skills in category management and trade marketing.

Reporting Structure: The Especialista Marketing reports directly to the Marketing Manager for the region.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work upon agreement with the manager.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional channels or regions
• Development of leadership skills through mentoring and training programs

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience in a multinational environment.

🌍 Location & Work Environment

Office Type: AkzoNobel's office in Panama is a modern, professional environment with a collaborative work culture.

Office Location(s): Vía Tocumen, Panama

Geographic Context:

• Panama is a Central American country with a tropical climate and diverse ecosystems
• The office is located in the capital city, Panama City, which offers a mix of urban and natural environments
• The country is known for its cultural diversity, with influences from various indigenous groups, Africans, and Europeans

Work Schedule: The standard workweek is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Flexible working arrangements may be available upon request and approval.

ASSUMPTION: Working in Panama offers a unique cultural experience and the opportunity to live in a country with a diverse ecosystem and a mix of urban and natural environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director
• Job offer and onboarding

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Analytical skills and data interpretation
• Communication and presentation skills
• Collaboration and teamwork
• Adaptability and cultural awareness

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the paint industry and the local market
• Prepare examples of your past achievements in category management or trade marketing
• Show enthusiasm for the company and its products

ATS Keywords: Shopper Marketing, Category Management, Trade Marketing, Point of Sale, Product Marketing, Brand Management, Sales Promotion, Merchandising, Budget Management, Communication, Collaboration, Market Analysis, Customer Experience, Environmental Awareness, Retail Strategy, Innovation

ASSUMPTION: The application process for this role may involve assessments of your analytical, communication, and problem-solving skills, as well as your cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer relationship management (CRM) software
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant industry-specific tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Sustainability
• Innovation
• Collaboration
• Performance-driven

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Culturally aware and respectful

Self-Assessment Questions:

• How do you align with AkzoNobel's commitment to sustainability and innovation?
• How comfortable are you working in a multicultural environment and collaborating with diverse teams?
• What aspects of your work style make you a good fit for this role and the company's culture?

ASSUMPTION: AkzoNobel values diversity and inclusion, and candidates who can demonstrate cultural awareness and adaptability may be more successful in the application process.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a dynamic and changing market environment
• Working in a matrix organization and collaborating effectively with various teams
• Developing and implementing effective category strategies in a competitive market

ASSUMPTION: This role may present challenges related to stakeholder management, market dynamics, and organizational structure. Successful candidates will be able to navigate these challenges effectively and drive results.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on category management and trade marketing for the Big Boxes channel
• This role requires a strong understanding of consumer behavior and the ability to develop effective category strategies
• Career progression in this role may lead to senior marketing positions or expanded responsibilities within the company

ASSUMPTION: This role is unique in its focus on category management and trade marketing for the Big Boxes channel, and candidates should be prepared to demonstrate their expertise in these areas.

📝 Sample Projects

• Developing and implementing a category strategy for a new product launch in the Big Boxes channel
• Analyzing sales data and consumer behavior to identify opportunities for category optimization
• Collaborating with the field marketing team to execute in-store promotions and events

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that may be required in this role, and candidates should be prepared to discuss their relevant experience and skills in relation to these examples.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy for AkzoNobel's paint brands?
• What are the key priorities for this role in the first 90 days?
• How does AkzoNobel support the professional development and growth of its employees?
• What are the most challenging aspects of working in the Big Boxes channel, and how can this role address them?
• How does AkzoNobel foster a culture of innovation and sustainability?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, as well as to demonstrate their interest and engagement in the application process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.akzonobel.com/job/Especialista-Marketing/1209133301/
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in category management or trade marketing
• Show enthusiasm for the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.