Etudes Stratégiques Marketing, Games & Brands - Alternance (12 mois) - Septembre 2025 (F/H/NB)

📌 Core Information 🔹 Job Title: Etudes Stratégiques Marketing, Games & Brands - Alternance (12 mois) - Septembre 2025 (F/H/NB) 🔹 Company: Ubisoft 🔹 Location: Paris, Île-de-France, France 🔹 Job Type: Intern 🔹 Category: Marketing & Brand Management 🔹 Date Posted: April 23, 2025 🔹 Experience Level: Entry-level 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Conducting consumer studies and market research to understand gaming trends and player preferences. - Collaborating with cross-functional teams to analyze and interpret data, and provide strategic insights. - Contributing to the development and growth of Ubisoft's brands and franchises. - Working in a dynamic, creative, and international environment. ASSUMPTION: This role is ideal for students with a background in marketing, consumer studies, or a related field, who are passionate about video games and eager to gain practical experience in a global gaming company. 📋 Key Responsibilities ✅ Assist analysts in designing and analyzing consumer studies. ✅ Contribute to the presentation of study results and support brand strategy. ✅ Participate in project management with other Ubisoft teams. ✅ Collaborate with cross-functional teams to ensure the success of marketing campaigns and brand initiatives. ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment. Familiarity with the gaming industry and Ubisoft's portfolio of brands is a plus. 🎯 Required Qualifications Education: - Pursuing a degree in Marketing, Consumer Studies, or a related field. Experience: - Previous experience in market research, consumer studies, or a related field is preferred but not required. Required Skills: - Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SPSS, Qualtrics). - Excellent communication and teamwork skills. - Fluency in English and French. - Knowledge of the gaming industry and Ubisoft's brands is a plus. Preferred Skills: - Familiarity with PowerPoint and Word. - Knowledge of the gaming industry and Ubisoft's brands. ASSUMPTION: Candidates should have a strong academic record and be able to demonstrate their ability to work independently and in a team environment. Previous experience in market research or a related field is a plus but not required. 💰 Compensation & Benefits Salary Range: €1,500 - €1,800 per month (based on industry standards for entry-level marketing interns in Paris) Benefits: - Meal vouchers (€8 per day). - Transportation reimbursement (50% of the cost of a monthly pass). - Authorized absence (one day per month). - Ticket discounts for concerts and spectacles. - Gym access at Ubisoft's on-site gym (at preferred rates). Working Hours: Full-time (35 hours per week) ASSUMPTION: The salary range is based on industry standards for entry-level marketing interns in Paris. Benefits are subject to change and may vary based on the specific needs of the intern. 📌 Applicant Insights 🔍 Company Context Industry: Video game development and publishing Company Size: 10,001+ employees Founded: 1986 (as a video game publisher), with roots tracing back to 1983 when the Guillemot brothers started developing video games. Company Description: Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services, with operations in 30+ countries. The company has published numerous award-winning games, including Assassin's Creed, Far Cry, Watch Dogs, Just Dance, and Rainbow Six. Ubisoft is committed to creating memorable gaming experiences and fostering an inclusive work environment that reflects the diversity of its global player base. Company Specialties: - Video game development and publishing - Interactive entertainment and services - Brand management and marketing - Consumer insights and market research - Data analysis and business intelligence Company Website: ASSUMPTION: Ubisoft's extensive experience in the gaming industry and commitment to creating high-quality, engaging gaming experiences make it an attractive employer for marketing and consumer insights professionals. 📊 Role Analysis Career Level: Entry-level (alternate route to a full-time marketing role) Reporting Structure: The intern will report directly to the Global Strategic Insights team within the Brand & Portfolio Management department at Ubisoft's headquarters in Paris. Work Arrangement: On-site, full-time (35 hours per week) with the possibility of remote work for specific tasks or projects. Growth Opportunities: - Potential full-time employment after the completion of the 12-month internship. - Opportunities to work on high-profile projects and collaborate with cross-functional teams. - Exposure to various aspects of marketing and brand management within the gaming industry. ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in market research, consumer insights, and brand management within a global gaming company. Successful interns may have the opportunity to transition into a full-time role upon completion of the program. 🌍 Location & Work Environment Office Type: Ubisoft's Paris headquarters is a modern, collaborative workspace with on-site amenities, including a gym, cafeteria, and game rooms. Office Location(s): 2, Avenue Pasteur, Saint-Mandé, Île-de-France 94160, France Geographic Context: - Paris is the capital and most populous city in France, with a metropolitan area population of over 12 million. - Saint-Mandé is a commune in the eastern suburbs of Paris, located approximately 3 kilometers from the city center. - The office is easily accessible by public transportation, with several metro and bus lines nearby. Work Schedule: - Standard working hours are from 9:00 AM to 6:00 PM, with a one-hour lunch break. - The internship is expected to last for 12 months, starting in September 2025. ASSUMPTION: The internship offers a dynamic and engaging work environment, with opportunities to collaborate with diverse teams and contribute to high-profile projects. The office location in Saint-Mandé provides easy access to public transportation and nearby amenities. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Ubisoft Careers portal. 2. Phone screening with a member of the Ubisoft Campus team to assess fit and motivation. 3. In-depth interview with the intern's future manager, focusing on technical skills and cultural fit. 4. Case study or project assignment to evaluate problem-solving skills and strategic thinking. Key Assessment Areas: - Analytical skills and data interpretation. - Knowledge of the gaming industry and Ubisoft's brands. - Communication and teamwork skills. - Adaptability and problem-solving skills. - Cultural fit and alignment with Ubisoft's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. - Showcase your passion for video games and understanding of the gaming industry. - Demonstrate your ability to work effectively in a team environment and adapt to new challenges. - Be prepared to discuss your thoughts on the gaming industry and Ubisoft's brands during the interview. ATS Keywords: Marketing, Consumer Studies, Data Analysis, Gaming Industry, Brand Management, Strategic Insights, Consumer Research, Market Research, Video Games, Ubisoft, Paris, Internship ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and alignment with Ubisoft's values. Successful candidates will demonstrate strong analytical skills, a passion for video games, and the ability to thrive in a dynamic, collaborative work environment. 🛠️ Tools & Technologies - Excel, PowerPoint, and Word (Microsoft Office Suite) - Qualtrics (survey software) - SPSS (statistical software) - Other industry-specific tools and software may be required based on the specific projects or tasks assigned. ASSUMPTION: The tools and technologies required for this role are standard for the marketing and consumer insights industry. Familiarity with these tools is essential, and proficiency may be required for specific projects or tasks. 👔 Cultural Fit Considerations Company Values: - Creativity: Ubisoft encourages innovation, experimentation, and pushing the boundaries of what's possible. - Passion: Ubisoft's team members are passionate about creating memorable gaming experiences and fostering an inclusive work environment. - Excellence: Ubisoft strives for excellence in all aspects of its business, from game development to marketing and consumer insights. - Collaboration: Ubisoft fosters a collaborative work environment, where team members support and learn from one another. - Respect: Ubisoft values diversity, inclusion, and the unique perspectives that each team member brings to the table. Work Style: - Ubisoft's work environment is dynamic, fast-paced, and collaborative. - Team members are expected to be self-motivated, adaptable, and able to work effectively in a team environment. - Ubisoft encourages open communication, active listening, and continuous learning and development. Self-Assessment Questions: - How do your personal values align with Ubisoft's company values? - How do you approach challenges and setbacks in a team environment? - How do you stay up-to-date with industry trends and new technologies in the gaming industry? - How do you prioritize and manage multiple projects or tasks simultaneously? ASSUMPTION: Ubisoft's company culture is dynamic, collaborative, and focused on creating high-quality gaming experiences. Successful candidates will demonstrate strong cultural fit, adaptability, and a passion for video games and the gaming industry. ⚠️ Potential Challenges - The fast-paced and dynamic work environment may be overwhelming for some candidates. - The role may require working on multiple projects or tasks simultaneously, which can be challenging for some individuals. - The internship is expected to last for 12 months, which may be a long-term commitment for some candidates. ASSUMPTION: The role may present challenges related to the fast-paced work environment, managing multiple projects or tasks, and the duration of the internship. Successful candidates will be adaptable, self-motivated, and able to thrive in a dynamic, collaborative work environment. 📈 Similar Roles Comparison - Marketing Coordinator (Gaming Industry): This role focuses more on day-to-day marketing tasks, event planning, and campaign execution, whereas the internship focuses on market research, consumer insights, and strategic brand management. - Market Research Analyst (Non-gaming Industry): This role may involve similar data analysis and interpretation tasks, but may not provide the same level of exposure to the gaming industry or Ubisoft's brands. - Brand Manager (Gaming Industry): This role is typically more senior and focuses on long-term brand strategy, whereas the internship offers hands-on experience in market research, consumer insights, and brand management. ASSUMPTION: The internship offers a unique blend of market research, consumer insights, and brand management experience within the gaming industry. Candidates should consider their career goals and the specific aspects of the role that appeal to them when comparing this opportunity to other roles in the industry. 📝 Sample Projects - Conducting a consumer survey to understand player preferences for a new game franchise. - Analyzing market trends to identify opportunities for brand expansion or diversification. - Developing a consumer segmentation strategy to target specific player demographics more effectively. - Collaborating with the product development team to provide insights on game features and mechanics that resonate with target audiences. ASSUMPTION: The internship offers a wide range of projects and tasks, allowing candidates to gain practical experience in various aspects of marketing and brand management within the gaming industry. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role contribute to Ubisoft's overall brand strategy and marketing efforts? - What opportunities are there for professional development and growth within the company? - How does Ubisoft support work-life balance for its employees? - What are the most challenging aspects of this role, and how can I best prepare for them? ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to success. Be sure to tailor your questions to the specific aspects of the role that appeal to you. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the Ubisoft Careers portal (). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role. 3. Prepare for a phone screening with a member of the Ubisoft Campus team to assess your fit and motivation for the role. 4. If selected, participate in an in-depth interview with your future manager, focusing on your technical skills and cultural fit. 5. If your interview is successful, complete a case study or project assignment to evaluate your problem-solving skills and strategic thinking. 6. Follow up with Ubisoft after your interview to express your continued interest in the role and ask any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.