📌 Core Information
🔹 Job Title: EU Brand Health Measurement Lead
🔹 Company: NielsenIQ
🔹 Location: London, United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Brand & Media
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (London, Madrid, or Zurich)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth and client engagement in the Brand Tracking practice area
- Acting as a subject matter expert in brand tracking and collaborating with stakeholders
- Promoting product awareness and fostering team collaboration
- Balancing short-term goals with long-term growth strategies
ASSUMPTION: This role requires a strategic mindset, operational rigor, and strong business development skills to succeed.
📋 Key Responsibilities
✅ Deliver profitable revenue growth by identifying and activating opportunities for Brand Tracking expansion
✅ Enhance client relationships by acting as a trusted advisor and addressing their needs through our Brand Tracking solutions
✅ Promote product awareness by ensuring internal and external stakeholders understand and value our brand and media capabilities
✅ Foster team collaboration by sharing knowledge and best practices within the team and across other practice areas
✅ Achieve core KPIs including Revenue Achievement, Client Engagement, Efficiency, Knowledge Sharing, and Awareness Building
ASSUMPTION: Success in this role will depend on the candidate's ability to build meaningful client relationships, understand the media landscape, and drive new business through global brand studies.
🎯 Required Qualifications
Education: Bachelor's degree required; a Master's degree is preferred
Experience: At least 8 years of experience in consulting, analytics, or consumer research roles in Brand tracking programs
Required Skills:
- Strong knowledge of brand and media evaluation and effectiveness
- Business development skills, including understanding/translating client needs
- Thought leadership with a clear point of view on how brands grow
- Familiarity with sales processes and tools; experience in proposal development
- Excellent communication and presentation skills
Preferred Skills:
- Experience presenting at events or via webinars
ASSUMPTION: Candidates with a proven track record in brand tracking, business development, and thought leadership will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated, based on industry standards for similar roles in London)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time (35-40 hours/week), with flexible working hours and working from home options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in over 100 markets, covering more than 90% of the world's population.
Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- They offer a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP) as benefits.
- NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets they measure within their own workforce, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-retail media
- Amazon S&S
- Location-based analytics
- All location data
Company Website: NielsenIQ Digital Commerce
ASSUMPTION: NielsenIQ's focus on consumer intelligence and data analytics makes it an attractive employer for data-driven professionals.
📊 Role Analysis
Career Level: Experienced professional with a focus on strategic growth and business development
Reporting Structure: This role reports to the Practice Area Leader and collaborates with various stakeholders across the organization
Work Arrangement: Hybrid (London, Madrid, or Zurich) with flexible working hours and working from home options
Growth Opportunities:
- Expanding the Brand Tracking practice area and driving revenue growth
- Building meaningful client relationships and enhancing client engagement
- Developing thought leadership and presenting at events or via webinars
- Collaborating with cross-functional teams and sharing knowledge and best practices
ASSUMPTION: Success in this role can lead to career growth within NielsenIQ's Strategic Analytics & Insights business and the Brand and Media area specifically.
🌍 Location & Work Environment
Office Type: Hybrid (London, Madrid, or Zurich)
Office Location(s): London, United Kingdom; Madrid, Spain; Zurich, Switzerland
Geographic Context:
- London, United Kingdom: A major global city with a thriving business environment and multicultural population
- Madrid, Spain: The capital and largest city of Spain, known for its vibrant culture, art, and cuisine
- Zurich, Switzerland: A global financial center with a high quality of life and stunning natural surroundings
Work Schedule: Full-time (35-40 hours/week) with flexible working hours and working from home options
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Brand tracking expertise and understanding of global brand studies
- Business development skills and ability to translate client needs
- Thought leadership and strategic mindset
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand tracking experience, business development skills, and thought leadership
- Prepare examples of how you've driven revenue growth and enhanced client relationships in previous roles
- Research NielsenIQ's Strategic Analytics & Insights business and the Brand and Media area to demonstrate your understanding of the company and role
ATS Keywords: Brand Tracking, Business Development, Thought Leadership, Client Relationships, Revenue Growth, Strategic Analytics & Insights, Brand and Media
ASSUMPTION: NielsenIQ's application process is designed to assess candidates' relevant skills and experience, with a focus on brand tracking expertise and business development abilities.
🛠️ Tools & Technologies
- Brand tracking software and tools
- Sales enablement platforms
- Presentation software (e.g., PowerPoint, Google Slides)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role will depend on NielsenIQ's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Passion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Strategic and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record in driving revenue growth through brand tracking programs?
- Can you demonstrate strong business development skills and the ability to translate client needs?
- Are you comfortable presenting complex data and insights to stakeholders in a clear and compelling manner?
ASSUMPTION: NielsenIQ values candidates who align with their company values and work style, with a focus on data-driven decision-making, collaboration, and innovation.
⚠️ Potential Challenges
- Balancing short-term goals with long-term growth strategies
- Managing client expectations and delivering exceptional outcomes
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and developments in brand tracking and media evaluation
ASSUMPTION: Success in this role will require strong project management skills, effective communication, and the ability to navigate complex stakeholder relationships.
📈 Similar Roles Comparison
- This role differs from other brand tracking positions in its focus on driving revenue growth and enhancing client relationships within a specific practice area
- Industry-specific context: NielsenIQ's combination of consumer intelligence and data analytics sets it apart from other companies in the brand tracking space
- Career path comparison: This role can lead to career growth within NielsenIQ's Strategic Analytics & Insights business and the Brand and Media area specifically
ASSUMPTION: This role offers unique opportunities for growth and development within NielsenIQ's expanding Strategic Analytics & Insights business.
📝 Sample Projects
- Developing and executing a global brand study to drive revenue growth and enhance client engagement
- Presenting thought leadership content at industry events or via webinars to promote NielsenIQ's brand and media capabilities
- Collaborating with cross-functional teams to identify and activate opportunities for Brand Tracking expansion
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the EU Brand Health Measurement Lead role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall strategy of NielsenIQ's Strategic Analytics & Insights business?
- What opportunities are there for growth and development within the Brand and Media area?
- How does NielsenIQ support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand tracking experience, business development skills, and thought leadership
- Prepare examples of how you've driven revenue growth and enhanced client relationships in previous roles
- Research NielsenIQ's Strategic Analytics & Insights business and the Brand and Media area to demonstrate your understanding of the company and role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
