📌 Core Information
🔹 Job Title: EU Marketing Director (Primal Harvest)
🔹 Company: Careers with WM Partners' Portfolio Companies
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-Time, Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (Cologne) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive business growth in the EU market
- Managing campaigns, influencer outreach, and performance monitoring to enhance customer retention and experience
- Collaborating cross-functionally to ensure brand consistency and cohesion across all marketing materials
- Providing data-driven insights to support new product development and expansion
- Representing the brand at local businesses and events, and building partnerships
ASSUMPTION: This role requires a strategic thinker with a data-driven mindset, capable of analyzing performance metrics and identifying growth opportunities. They should also be a highly-creative, go-getter who takes initiative to build out the EU market based on the global strategy.
📋 Key Responsibilities
✅ Develop and execute monthly marketing campaign calendar for email, German Social Media Stories, and SMS for the European market
✅ Own EU influencer and affiliate outreach and content development program, and execute creative brand partnerships and in-person activations
✅ Develop EU's Primal Harvest marketing assets, including copy, images, and videos, ensuring consistency and quality in the brand's creative output across all channels
✅ Monitor KPIs for Email, SMS, Direct Mail, and social media campaigns, identifying areas for improvement and implementing strategies to optimize performance
✅ Conduct thorough competitive analysis to uncover market trends, opportunities for growth, and innovative testing methods to enhance marketing efforts
✅ Collaborate on customer retention and experience projects to develop initiatives that increase customer loyalty and satisfaction
✅ Develop brand strategies to drive customer engagement, loyalty, and lifetime value, working cross-functionally to ensure compliance with brand standards
✅ Work closely with paid, brand, organic, and other teams to utilize written and graphic content assets
✅ Compile and maintain relevant market data around trends, transactions or acquisitions, industry regulations, buying behaviors, and related by country
✅ Provide data-driven, EU-specific insights to help the global product development team understand the needs, desires, expectations of the EU customer, by country
ASSUMPTION: This role requires a strong understanding of European markets, including country-specific consumer behaviors, marketing trends, and regulations. The ideal candidate will be comfortable using performance data to drive decisions and optimizing campaigns for maximum impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in marketing, ideally within DTC, health and wellness, or consumer products
Required Skills:
- Deep understanding of European markets, including country-specific consumer behaviors, marketing trends, and regulations
- Deep experience managing content and campaigns on Meta platforms (Facebook, Instagram)—including organic social strategy, post planning, community engagement, and collaboration with paid teams for alignment on performance-driven campaigns
- Comfortable editing and managing site content in Shopify (e.g., product descriptions, landing pages, promotional content)
- Demonstrated ability to identify, engage, and manage EU-based influencers and affiliates; skilled at executing creative brand partnerships and in-person activations
- Strong copywriting, briefing, and campaign coordination skills; experience producing marketing assets and ensuring brand consistency across all customer touchpoints
- Comfortable using performance data to drive decisions; able to monitor KPIs and optimize email, SMS, direct mail, and social campaigns for maximum impact
- Resourceful, proactive, and willing to \"roll up sleeves\" to build brand presence in new and emerging markets
- Fluent in both written and spoken English and German
Preferred Skills:
- Experience with competitive research and analysis
- Knowledge of the health and wellness industry
- Familiarity with the Primal Harvest brand
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the focus on the European market and the need to engage with local businesses and influencers.
💰 Compensation & Benefits
Salary Range: €70,000 - €85,000/year. The actual annual base salary offered may be adjusted based on location, education, skills, training, and experience.
Benefits:
- 28 days paid leave, plus public holidays
- Urban Sports Club Membership
- Deutschlandticket reimbursement
- Tuition reimbursement
- Team Events
- Product Discounts
Working Hours: Full-time (40 hours/week), with 2 days in the office in Cologne
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the DTC and health and wellness sectors in Germany. The actual salary offered may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Health and wellness, Direct-to-Consumer (DTC)
Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2014. The company has established a strong brand presence and reputation in the health and wellness industry.
Company Description:
- Raw Sugar is an aspirational lifestyle brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul.
- The company is committed to providing high-quality vegan hair and personal care products at an accessible price point, with a focus on clean ingredients and sustainable packaging.
- Raw Sugar's products are available at major retail outlets throughout the United States and Canada, and the company is expanding its presence in the European market.
Company Specialties:
- Hair Care
- Skin Care
- Bath & Body
- Personal Care
- Lip Balms
Company Website: http://www.rawsugarliving.com
ASSUMPTION: Raw Sugar Living is the parent company of Primal Harvest, and the EU Marketing Director role is focused on driving growth for the Primal Harvest brand in the European market.
📊 Role Analysis
Career Level: Mid-level marketing professional with 3-5 years of experience in the DTC and health and wellness sectors.
Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with various teams, including paid, brand, organic, and product development.
Work Arrangement: Hybrid, with 2 days in the office in Cologne and remote flexibility for the remaining workdays.
Growth Opportunities:
- As the company expands its presence in the European market, there may be opportunities for the EU Marketing Director to grow into a more senior role or take on additional responsibilities.
- The company's commitment to promoting from within provides opportunities for career advancement within the organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's expansion into the European market.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and team building on designated office days.
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany and is located in the state of North Rhine-Westphalia.
- The city is known for its vibrant cultural scene, historic architecture, and strong economy, with a focus on industries such as media, advertising, and IT.
- Cologne is well-connected by public transportation, with a extensive network of trams, buses, and trains, as well as an international airport.
Work Schedule: Full-time (40 hours/week), with 2 days in the office in Cologne and remote flexibility for the remaining workdays.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote flexibility, enabling employees to maintain a healthy work-life balance while still benefiting from the energy and creativity of a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Influencer engagement and partnership building
- Performance monitoring and optimization
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the DTC and health and wellness sectors.
- Demonstrate your understanding of the European market and your ability to develop and execute marketing strategies tailored to the region.
- Showcase your creativity and initiative in building brand presence in new and emerging markets.
ATS Keywords: EU Marketing Director, Primal Harvest, DTC, Health and Wellness, European Market, Campaign Development, Influencer Engagement, Performance Monitoring, Cross-Functional Collaboration, Hybrid Work Arrangement
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates with relevant marketing experience in the DTC and health and wellness sectors. Demonstrating a deep understanding of the European market and a strategic approach to marketing will be crucial for success in the interview process.
🛠️ Tools & Technologies
- Shopify
- Meta platforms (Facebook, Instagram)
- Performance monitoring and analytics tools (e.g., Google Analytics, social media analytics)
- Project management and collaboration tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise. However, proficiency in Shopify, Meta platforms, and performance monitoring tools is likely to be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Promoting clean and healthy living through high-quality, accessible products
- Commitment to sustainability and clean ingredients
- Fostering a collaborative and inclusive work environment
- Encouraging creativity, innovation, and continuous learning
Work Style:
- Collaborative and cross-functional, with a focus on in-person team building on designated office days
- Data-driven and strategic, with a focus on performance optimization and continuous improvement
- Creative and innovative, with a willingness to take initiative and build brand presence in new and emerging markets
Self-Assessment Questions:
- How do you align with Raw Sugar's commitment to promoting clean and healthy living through high-quality, accessible products?
- How do you approach building brand presence in new and emerging markets, and what strategies have you used in the past to achieve success?
- How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
ASSUMPTION: Cultural fit is likely to be a critical factor in the hiring process for this role, with a strong emphasis on candidates who align with Raw Sugar's values and work style. Demonstrating a deep understanding of the company's mission and a genuine commitment to promoting clean and healthy living is likely to be essential for success in the interview process.
⚠️ Potential Challenges
- Navigating the complexities of the European market, including country-specific consumer behaviors, marketing trends, and regulations
- Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing strategies
- Managing remote teams and cross-functional collaboration in a hybrid work environment
- Adapting to the unique cultural and linguistic nuances of the European market
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact on the company's expansion into the European market, it also presents a number of challenges that the right candidate will need to navigate successfully.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a deep understanding of the European market and a strategic approach to marketing tailored to the region.
- While the focus of this role is on driving business growth in the European market, the ideal candidate will also have a strong understanding of the global marketing strategy and be able to develop and execute campaigns that align with the brand's overall vision.
- Career progression in this role may involve taking on additional responsibilities or moving into a more senior role within the organization, depending on the company's growth and expansion plans.
ASSUMPTION: While this role shares some similarities with traditional marketing roles, it also presents unique challenges and opportunities that require a strategic and innovative approach to marketing in the European market.
📝 Sample Projects
- Developing and executing a successful influencer outreach and engagement campaign in the German market, resulting in a significant increase in brand awareness and social media following
- Conducting a comprehensive competitive analysis of the European health and wellness market, identifying key trends and opportunities for growth and innovation
- Launching a new product line in the European market, including developing and executing a comprehensive marketing strategy that drives customer acquisition and retention
ASSUMPTION: These sample projects demonstrate the strategic and innovative approach required to succeed in this role, with a focus on driving business growth and enhancing customer experience in the European market.
❓ Key Questions to Ask During Interview
- Can you describe the company's global marketing strategy and how this role fits into that broader vision?
- How does the company support the professional development and growth of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration and communication, particularly in a hybrid work environment?
- What are the biggest challenges facing the company's expansion into the European market, and how can this role help to address them?
ASSUMPTION: Asking strategic and insightful questions during the interview process demonstrates a genuine interest in the role and the company's mission, and can help to differentiate you as a strong candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the DTC and health and wellness sectors.
- Prepare a portfolio or examples of your past marketing campaigns, with a focus on those that demonstrate your ability to drive business growth and enhance customer experience in the European market.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
