EU Marketing Manager (Primal Harvest)

📌 Core Information

🔹 Job Title: EU Marketing Manager (Primal Harvest)

🔹 Company: Primal Harvest

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time, Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site (Cologne) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive EU market growth
• Managing cross-functional teams to enhance customer retention and experience
• Collaborating with global teams to create EU-specific marketing assets
• Conducting competitive research and market analysis
• Building and maintaining relationships with EU influencers, affiliates, and partners

ASSUMPTION: This role requires a strategic thinker with a data-driven mindset, capable of analyzing performance metrics and identifying growth opportunities. They should also be highly creative, proactive, and comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute monthly marketing campaign calendars for email, social media, and SMS, ensuring alignment with business objectives and brand guidelines

✅ Own EU influencer, affiliate, and partnership programs, creating and executing creative brand activations and events

✅ Develop EU-specific marketing assets, including copy, images, and videos, ensuring consistency and quality across all channels

✅ Monitor and report on KPIs for email, SMS, direct mail, and social media campaigns, optimizing performance as needed

✅ Conduct thorough competitive analysis to uncover market trends, opportunities for growth, and innovative testing methods

✅ Collaborate on customer retention and experience projects to increase customer loyalty and satisfaction

✅ Develop brand strategies to drive customer engagement, loyalty, and lifetime value, working cross-functionally to ensure brand compliance

✅ Manage cross-team resource allocation and utilization of written and graphic content assets

✅ Compile and maintain relevant market data by country, implementing efficient, market-specific tactics to drive brand awareness and visibility

✅ Provide data-driven, EU-specific insights to the global product development team to identify opportunities for product expansion

ASSUMPTION: This role requires a strong understanding of European markets, including country-specific consumer behaviors, marketing trends, and regulations. Proficiency in both written and spoken English and German is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in marketing, ideally within DTC, health and wellness, or consumer products

Required Skills:

• Deep understanding of European markets and consumer behaviors
• Proven experience managing content and campaigns on Meta platforms (Facebook, Instagram)
• Comfortable editing and managing site content in Shopify
• Demonstrated ability to identify, engage, and manage EU-based influencers and affiliates
• Strong copywriting, briefing, and campaign coordination skills
• Comfortable using performance data to drive decisions and optimize campaigns
• Resourceful, proactive, and willing to "roll up sleeves" to build brand presence in new and emerging markets

Preferred Skills:

• Experience working with global teams to develop and execute marketing strategies
• Fluency in additional European languages

ASSUMPTION: Candidates with experience in marketing within the DTC or health and wellness sectors, as well as those with a proven track record of driving business growth in the EU market, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000/year

Benefits:

• 28 days paid leave, plus public holidays
• Urban Sports Club Membership
• Deutschlandticket reimbursement
• Tuition reimbursement
• Team Events
• Product Discounts

Working Hours: Full-time (40 hours/week), with flexible working hours and the option to work remotely 3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 3-5 years of experience in the EU market. Actual compensation may vary based on factors such as location, education, skills, training, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Health and Wellness, Direct-to-Consumer

Company Size: Small (11-50 employees)

Founded: 2014

Company Description:

• Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products
• The company offers a range of supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care
• Primal Harvest is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with international hubs in Miami, Florida, USA, and Cologne, Germany

Company Specialties:

• Holistic wellness products
• Direct-to-consumer marketing
• Global brand expansion

Company Website: Primal Harvest

ASSUMPTION: Primal Harvest is a growing wellness brand with a strong focus on natural, high-quality products. The company is committed to transparency, trust, and creating a dependable wellness foundation for its customers.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with global marketing, product development, and customer experience teams

Work Arrangement: Hybrid (2 days on-site in Cologne, 3 days remote)

Growth Opportunities:

• Potential for career progression within the marketing department or the broader organization
• Opportunity to gain experience working with global teams and expanding the brand's presence in the EU market
• possibility to take on additional responsibilities and projects as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success in the EU market.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote)

Office Location(s): Cologne, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany, located in the state of North Rhine-Westphalia
• The city is known for its vibrant cultural scene, historic architecture, and bustling business district
• Cologne is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work remotely 3 days per week

ASSUMPTION: Cologne offers a dynamic and multicultural work environment, with a strong focus on innovation and creativity. The city's central location in Europe makes it an ideal hub for expanding the brand's presence in the EU market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Understanding of European markets and consumer behaviors
• Creativity and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the EU market and Primal Harvest's products and brand
• Prepare examples of successful marketing campaigns you've developed and executed

ATS Keywords: Marketing, EU, DTC, Health and Wellness, Consumer Products, Campaign Development, Influencer Engagement, Brand Partnerships, Performance Monitoring, Customer Retention, Market Research, Data Analysis, Social Media Strategy, E-commerce, Creative Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates' marketing experience, understanding of the EU market, and ability to drive business growth.

🛠️ Tools & Technologies

• Shopify
• Meta Business Manager
• Google Analytics
• Asana or similar project management tool
• Microsoft Office Suite or similar productivity tools

ASSUMPTION: This role requires proficiency in using Shopify, Meta Business Manager, and Google Analytics. Familiarity with project management tools and Microsoft Office Suite is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Trust
• Empowerment
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Creative and innovative
• Collaborative and cross-functional

Self-Assessment Questions:

• How do you align with Primal Harvest's company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a dynamic, fast-paced environment, and how do you adapt to change?
• How do you approach creative problem-solving, and can you provide an example of a successful marketing campaign you've developed and executed?

ASSUMPTION: Primal Harvest values transparency, trust, and empowerment, both internally and in its interactions with customers. Candidates who demonstrate a strong fit with these values and a willingness to adapt to a dynamic work environment are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing global marketing strategies with EU-specific market requirements
• Building and maintaining relationships with EU influencers, affiliates, and partners
• Adapting to a dynamic and fast-paced work environment
• Working with cross-functional teams across different time zones

ASSUMPTION: This role presents both strategic and tactical challenges, requiring a strong understanding of the EU market, excellent communication and collaboration skills, and the ability to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the EU market and the requirement for EU-specific market insights and strategies
• Primal Harvest's commitment to transparency, trust, and empowerment sets it apart from other wellness brands in the market
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role offers a unique opportunity to drive business growth in the EU market for a wellness brand committed to transparency, trust, and empowerment.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to launch a new product in the EU market
• Conducting market research to identify opportunities for product expansion in the EU market
• Collaborating with the global product development team to create EU-specific marketing assets for a new product launch

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the EU Marketing Manager role, requiring a strong understanding of the EU market, excellent communication and collaboration skills, and the ability to adapt to a dynamic work environment.

❓ Key Questions to Ask During Interview

• How does Primal Harvest differentiate itself from other wellness brands in the market?
• What are the key priorities for this role in the first 90 days?
• How does Primal Harvest support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the EU market for wellness products, and how can this role address them?
• How does Primal Harvest approach cross-functional collaboration and communication, particularly with global teams?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the EU market for wellness products, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've developed and executed
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.