Europe PR Executive

📌 Core Information

🔹 Job Title: Europe PR Executive

🔹 Company: Charlotte Tilbury Beauty

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing & PR

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting PR Manager and agencies to secure quality press coverage with a focus on ROI.
• Developing influencer strategies and relationships, particularly in Ireland and Scandinavia.
• Contributing to communication strategies and PR plans for brand launches, new markets, and campaigns.
• Reporting and analyzing press and influencer KPIs, and managing media and pitching lists.
• Collaborating with various teams to amplify brand initiatives and promote core brand values.

ASSUMPTION: This role requires a balance of creativity, organization, and strong communication skills to excel in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Supporting PR Manager and agencies to secure consistent, regular, quality, and on-brand press coverage across print, online, broadcast, and social media with a key focus on ROI.

✅ Assisting PR Manager to research and develop influencer strategies and relationships, especially in Ireland and Scandinavia.

✅ Contributing to communication strategies and PR plans to support brand launches, including new product launches, new markets, and campaigns.

✅ Reporting and wrapping reports on key launches and events, from product launches to new markets across PR & VIP/Red Carpet.

✅ Maintaining media and pitching lists, ensuring all agencies update for each launch, as well as owning other key central tracker documents such as awards logs and PR calendar.

✅ Analyzing press and influencer KPIs and tracking & logging results, using platforms including Cision & Traackr.

✅ Gifting & sample management, including managing influencer & VIP mailers, press seedings, and all product order processing for the PR & VIP team, including PR agencies monthly gifting cupboard orders.

✅ Managing any proactive or reactive image requests from agencies or external partners.

✅ Circulating a weekly North EU PR update with press, influencer & VIP/Red Carpet highlights for the week.

✅ Assisting with the planning and execution of PR & VIP events and activities.

✅ Working closely with the marketing and commercial teams to understand how PR can support and amplify ongoing local retailer plans.

✅ Collaborating closely with North EU PR team, global PR team, and North EU marketing team to devise and deliver record-breaking launch activity for each new launch (product or region).

✅ Promoting and respecting core brand values and working closely with all departments and external partners.

✅ Being a reliable partner to in-market agencies.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work autonomously and at a hands-on level.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Experience: Some level of demonstrated experience across press & influencer activity either in-house or in an agency environment.

Required Skills:

• Excellent communication skills, with a confident and articulate manner (written, over the phone, and in person).
• Great relationship-building skills and the ability to network.
• Solutions-focused and enjoys working in a fast-paced commercial environment.
• Strong writing skills and a creative flair when creating reports and presentations, editing, proof-reading, and compiling documents with a meticulous eye for detail.
• Passionate about stories and cultural zeitgeist, with a finger on the pulse of social media and news trends.
• Ability to work autonomously and at a hands-on level, showing initiative and foresight.
• Energetic and enthusiastic with a team spirit.

Preferred Skills:

• Fluency in one EU language other than English.

ASSUMPTION: Candidates with experience in beauty or luxury goods PR will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (AI-estimated based on role, experience level, and location)

Benefits:

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog-friendly days and spaces
• Generous product discount and gifting!

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an AI-estimated range based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Charlotte Tilbury Beauty operates in the competitive and dynamic beauty industry, focusing on makeup, skincare, and cosmetics.

Company Size: With over 2,300 employees globally, Charlotte Tilbury Beauty is a mid-sized company that offers a dynamic and collaborative work environment.

Founded: Founded in 2013 by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE, the company has experienced exceptional growth and is now a global sensation across 50 markets.

Company Description:

• Charlotte Tilbury Beauty has revolutionized the global beauty industry by decoding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range.
• The company continues to break records across countries, channels, and categories, delivering market-leading growth, innovative retail and product launches fueled by industry-leading tech.
• Charlotte Tilbury Beauty fosters an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic.

Company Specialties:

• Beauty
• Skincare
• and Cosmetics

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury Beauty is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best, and wanting to be part of a global #dreaamteam are key.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the PR and marketing department, offering opportunities for growth and development.

Reporting Structure: The Europe PR Executive will report directly to the North EU PR Manager and work closely with the global PR team, North EU marketing team, and other relevant departments.

Work Arrangement: This is a hybrid role, requiring a balance of remote work and on-site presence at the London office.

Growth Opportunities:

• Progression within the PR department, such as moving into a senior or management role.
• Expanding into other areas of the business, such as marketing, commercial, or education and training.
• Gaining international experience by working on global brand campaigns and launches.

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing, global beauty brand and work alongside a talented and passionate team.

🌍 Location & Work Environment

Office Type: Charlotte Tilbury Beauty's London office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving beauty industry.
• The city offers a wide range of cultural attractions, restaurants, and entertainment options.
• London is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.

ASSUMPTION: Working in a hybrid environment allows for a better work-life balance while still providing opportunities for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the North EU PR Manager
• Second-round interview with the global PR team
• Final-round interview with the North EU marketing team

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely
• Creativity and strategic thinking
• Organizational skills and attention to detail
• Understanding of the beauty industry and relevant trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Showcase your passion for the beauty industry and Charlotte Tilbury Beauty as a brand.
• Prepare examples of your previous work, such as press releases, media lists, or influencer strategies.
• Research the company and the role thoroughly to demonstrate your understanding and enthusiasm.

ATS Keywords: Press Activity, Influencer Relations, Communication Strategies, Reporting, Media Management, KPI Analysis, Event Planning, Collaboration, Organizational Skills, Attention to Detail, Relationship Building, Creative Writing, Social Media Trends, Initiative, Team Spirit

ASSUMPTION: The interview process for this role is designed to assess the candidate's skills, experience, and cultural fit within the Charlotte Tilbury Beauty team.

🛠️ Tools & Technologies

• Cision
• Traackr
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with PR and marketing tools, as well as social media platforms, is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Encouraging everyone to be the most beautiful version of themselves
• Innovation: Pushing boundaries and challenging the status quo
• Collaboration: Winning together and sharing the magic

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you align with Charlotte Tilbury Beauty's mission to empower everyone to be the most beautiful version of themselves?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you approach building and maintaining strong relationships with media, influencers, and other stakeholders?

ASSUMPTION: Charlotte Tilbury Beauty values candidates who are passionate, driven, and committed to the brand's mission and values.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse teams and stakeholders across different time zones
• Adapting to changes in the beauty industry and consumer trends
• Balancing remote work and on-site presence effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other PR Executive roles, this position offers a unique opportunity to work for a global, fast-growing beauty brand with a strong focus on innovation and empowerment.
• In the beauty industry, Charlotte Tilbury Beauty is known for its high-quality products, innovative marketing campaigns, and strong brand presence.
• Career progression in this role could lead to opportunities in global PR, marketing, or other areas of the business, depending on the candidate's interests and skills.

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing, global beauty brand and work alongside a talented and passionate team.

📝 Sample Projects

• Developing and executing a successful influencer strategy for a new product launch in Ireland and Scandinavia
• Managing a high-profile event or press conference, coordinating with multiple stakeholders and ensuring smooth execution
• Creating and distributing a comprehensive press kit for a new market launch, including press releases, media alerts, and high-resolution images

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall PR and marketing strategy for Charlotte Tilbury Beauty?
• What opportunities are there for professional development and growth within the PR department and the wider business?
• How does Charlotte Tilbury Beauty support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your passion for the beauty industry and Charlotte Tilbury Beauty as a brand.
• Prepare examples of your previous work, such as press releases, media lists, or influencer strategies, to showcase your skills and accomplishments.
• Research the company and the role thoroughly to demonstrate your understanding and enthusiasm.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.