European Content & .Com Lead

📌 Core Information

🔹 Job Title: European Content & .Com Lead

🔹 Company: Mars

🔹 Location: France (RCA-Royal Canin Aimargues)

🔹 Job Type: Full-Time

🔹 Category: Content & Digital

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with possible remote work)

🚀 Job Overview

Key aspects of this role include:

• Leading the content and .com strategy for Europe to create best-in-class website and brand experiences for pet owners.
• Driving .com performance and digital content development, while collaborating with global teams and agencies.
• Mentoring a team of content professionals and fostering a culture of innovation and continuous improvement.
• Ensuring compliance with regulations and industry standards, and safeguarding the brand's reputation.

ASSUMPTION: This role requires a senior leader with extensive experience in brand and communication management, preferably with previous experience in content. Prior line management experience and experience in a leadership team are also crucial for success in this position.

📋 Key Responsibilities

✅ Define and deploy the content and .com strategy for Europe and their specific cluster to create best-in-class website and brand experience for pet owners.

✅ Accountable for .com performance and digital content development and deployment.

✅ Responsible for the EU .com strategy to create a premium pet owner experience site that drives consideration and conversion to product.

✅ Lead EU .Com managers to plan, implement, and optimize content and services on the .com.

✅ Lead the .com team on content and page performance, working closely with pet owner analysts and D2C team, utilizing data and analytics to secure pet owners are informed and then lead through the funnel to find our products.

✅ Secure continuous best practice sharing, A/B testing, and optimization within EU team and global. Provide regular performance reports to senior management, offering insights and recommendations for optimization.

✅ Lead and mentor a team of content/.com professionals, fostering a culture of innovation and continuous improvement.

✅ Collaborate with global teams, agencies/digital factory to secure a winning .com strategy.

✅ Create EU strategy and global buy-in to EU content needs and future outlook to secure an effective content strategy.

✅ Ensure all content activities comply with regulations and industry standards.

✅ Safeguard the brand’s reputation by enforcing strict brand safety measures across all channels.

ASSUMPTION: This role requires a strong understanding of content strategy, digital platforms, and brand management. Experience working with agencies, brand, comms, and digital platforms teams is essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in brand and communication management, with a focus on content strategy and digital platforms

Required Skills:

• Proven experience in brand and communication management, preferably with a focus on content
• Prior line management experience
• Prior experience in a leadership team
• Strong experience in setting up content strategy to meet brand and business needs
• Excellent leadership, collaboration, and communication skills
• Strong analytical and data-driven mindset
• Fluency in English (additional languages are a plus)

Preferred Skills:

• Experience working in a multinational corporation
• Familiarity with the pet care industry
• Experience with A/B testing and optimization

ASSUMPTION: Given the seniority of this role, candidates should have extensive experience in brand and communication management, with a strong focus on content strategy and digital platforms. Prior experience in a leadership team is crucial for success in this position.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior content management role in Europe)

Benefits:

• Best-in-class learning and development support from day one, including access to Mars University
• Industry competitive salary and benefits package, including company bonus

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content management role in Europe. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on pet care, food, and confectionery products.

Company Size: Mars is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse teams and projects.

Founded: Mars was founded in 1911 by Franklin C. Mars. The company has since grown into a global leader in its industries, with a strong commitment to sustainability and social responsibility.

Company Description:

• Mars is a family-owned business with a rich history and a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company offers a wide range of products, including pet care brands like Pedigree, Whiskas, and Royal Canin, as well as food brands like Uncle Ben's, Dolmio, and Masterfoods, and confectionery brands like M&M's, Snickers, and Twix.
• Mars is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact and improve the lives of pets and people around the world.

Company Specialties:

• Pet care
• Food
• Confectionery

Company Website: Mars.com

ASSUMPTION: Mars' large size and diverse product portfolio offer candidates the opportunity to work on a wide range of projects and collaborate with various teams. The company's commitment to its Five Principles and sustainability initiatives makes it an attractive employer for values-driven candidates.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Global Content & .Com Director and oversees a team of content and .com managers across Europe.

Work Arrangement: This role is based in France (RCA-Royal Canin Aimargues) but may allow for remote work, with the possibility of working from any European site.

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression within Mars' global content and digital teams.
• Candidates may have the chance to work on high-impact projects and collaborate with cross-functional teams, gaining valuable experience and exposure.
• Mars' commitment to learning and development provides opportunities for professional growth and skill-building.

ASSUMPTION: This role offers a unique opportunity for senior candidates to lead a team and drive content strategy for a major multinational corporation. The position provides exposure to diverse teams and projects, as well as opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Mars' European headquarters for this role is located in RCA-Royal Canin Aimargues, France. The office is a modern, pet-friendly workspace designed to foster collaboration and innovation.

Office Location(s): RCA-Royal Canin Aimargues, France

Geographic Context:

• The office is located in the Gard department of southern France, offering a pleasant climate and access to outdoor activities like hiking, cycling, and water sports.
• The region is known for its rich cultural heritage, with historic sites, museums, and festivals throughout the year.
• Mars' European headquarters is conveniently located near major transportation hubs, making it easily accessible by car, train, or plane.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of remote work.

ASSUMPTION: Mars' European headquarters offers a modern, pet-friendly work environment that fosters collaboration and innovation. The office's location in southern France provides access to a pleasant climate, outdoor activities, and rich cultural heritage.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Second-round interview with the Global Content & .Com Director and other team members
• Final interview with the European Leadership Team

Key Assessment Areas:

• Cultural fit and alignment with Mars' Five Principles
• Strategic thinking and content strategy development
• Leadership and team management skills
• Analytical and data-driven mindset
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Mars' business and the pet care industry in your application materials.
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills.

ATS Keywords: Content strategy, digital content development, .com performance, team leadership, brand management, communication management, data analytics, A/B testing, optimization, mentoring, innovation, continuous improvement

ASSUMPTION: Mars' interview process is designed to assess candidates' cultural fit, strategic thinking, leadership skills, and analytical mindset. Candidates should tailor their application materials and prepare for behavioral interview questions to demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Analytics and data visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office, Slack)

ASSUMPTION: This role requires proficiency in content management systems, analytics tools, and collaboration platforms. Candidates should have experience working with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Mars' Five Principles and values?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have experience leading teams and driving content strategy in a fast-paced, dynamic setting?

ASSUMPTION: Mars' company culture is defined by its Five Principles, which emphasize quality, responsibility, mutuality, efficiency, and freedom. Candidates should assess their alignment with these values and be prepared to demonstrate their fit with Mars' work style in the interview process.

⚠️ Potential Challenges

• Managing a team across multiple European sites and time zones
• Balancing global content priorities with regional needs and preferences
• Ensuring brand consistency and compliance across diverse digital platforms
• Keeping up with the fast-paced and ever-evolving digital landscape

ASSUMPTION: This role presents unique challenges related to managing a remote team, balancing global and regional priorities, and staying current in the fast-paced digital landscape. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, complex environment.

📈 Similar Roles Comparison

• This role is unique in its focus on European content and .com strategy, requiring a strong understanding of the regional market and consumer preferences.
• Compared to other content management roles, this position offers a broader scope of responsibilities and the opportunity to lead a team and drive strategic initiatives.
• Career progression in this role may lead to global content leadership positions within Mars.

ASSUMPTION: This role offers a unique opportunity to drive content strategy for a major multinational corporation in the European market. Candidates should be prepared to leverage their regional expertise and demonstrate their ability to lead a team and drive strategic initiatives.

📝 Sample Projects

• Developing and implementing a regional content strategy that drives pet owner engagement and conversion
• Collaborating with global teams to optimize .com performance and user experience across European markets
• Conducting A/B testing and analysis to inform content and design decisions and improve digital content performance

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role. Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a complex, dynamic environment.

❓ Key Questions to Ask During Interview

• How does this role fit into Mars' global content and digital strategy?
• What are the key priorities for the first 90 days in this role?
• How does Mars support the professional development and growth of its Associates?
• What are the biggest challenges facing the content and .com team in the European market?
• How does Mars ensure brand consistency and compliance across diverse digital platforms and regions?

ASSUMPTION: These questions are designed to assess the strategic fit of the role, the expectations for the first 90 days, Mars' commitment to professional development, and the challenges and opportunities facing the content and .com team in the European market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills.
• Research Mars' business and the pet care industry to demonstrate your understanding and enthusiasm for the role.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.