European Content & .Com Lead

📌 Core Information

🔹 Job Title: European Content & .Com Lead

🔹 Company: Mars

🔹 Location: Aimargues, Occitanie, France; Buchloe, Bavaria, Germany; Niepołomice, Małopolskie, Poland; Somerset, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (Any European sites)

🚀 Job Overview

Key aspects of this role include:

• Leading the content and .com strategy for Europe to create best-in-class website and brand experience for pet owners.
• Accountable for .com performance and digital content development and deployment.
• Collaborating with global teams, agencies, and digital factory to secure a winning .com strategy.
• Mentoring a team of content/.com professionals and fostering a culture of innovation and continuous improvement.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content strategy and digital platforms.

📋 Key Responsibilities

✅ Define and lead the content and .com team to define and deploy the content and .com strategy for Europe and their specific cluster to create best-in-class website and Brand Experience for Pet Owners.

✅ Accountable for .com performance and digital content development and deployment.

✅ Responsible for the EU .com strategy - to create premium pet owner experience site that drives consideration and conversion to product.

✅ Leads EU .Com managers to plan, implement and optimize content and services on the .com.

✅ Leads .com team on content and page performance, working closely together with Pet Owner Analysts and D2C team, utilizing data and analytics to secure pet owners are informed and then lead through the funnel to find our products.

✅ Secure continuous best practice sharing, A/B testing and optimization within EU team and global. Provide regular performance reports to senior management, offering insights and recommendations for optimization.

✅ Lead and mentor a team of content/.com professionals, fostering a culture of innovation and continuous improvement.

✅ Collaborate with global teams, agencies/ digital factory to secure a winning .com strategy.

✅ Create EU strategy and global buy in to EU content needs and future outlook to secure an effective content strategies.

✅ Ensure all content activities comply with regulations and industry standards.

✅ Safeguard the brand’s reputation by enforcing strict brand safety measures across all channels.

ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 10+ years of experience in brand and communication management, with a focus on content strategy.

Required Skills:

• Proven experience in setting up content strategy to meet brand and business needs.
• Strong leadership and team management skills.
• Excellent communication and collaboration skills.
• Data-driven decision making and analytics skills.
• Familiarity with A/B testing and optimization techniques.
• Knowledge of digital platforms and content management systems.

Preferred Skills:

• Experience working with global teams and agencies.
• Fluency in multiple European languages.
• Experience in the pet care industry.

ASSUMPTION: Given the global nature of the role, candidates with experience working in a multinational environment and across different time zones are strongly preferred.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a senior marketing role in Europe)

Benefits:

• Learning and development support, including access to Mars University.
• Company bonus.
• Competitive benefits package (specific details not provided).

Working Hours: Full-time (40 hours per week), with flexibility for remote work.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Europe. Actual salary may vary based on experience, location, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the food and beverage manufacturing industry, with a focus on pet care, food, and confectionery products.

Company Size: Mars is a large, privately-held company with over 10,000 employees worldwide.

Founded: Mars was founded in 1911 by Franklin Clarence Mars.

Company Description:

• Mars is a family-owned business with a strong commitment to its five principles: quality, responsibility, mutuality, efficiency, and freedom.
• The company is known for its iconic brands, including M&M's, Snickers, Pedigree, and Whiskas.
• Mars is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact.

Company Specialties:

• Petcare
• Food
• Confectionery

Company Website: Mars.com

ASSUMPTION: Mars' large size and global presence offer opportunities for career growth and development. The company's strong commitment to its principles and sustainability initiatives make it an attractive employer for values-driven candidates.

📊 Role Analysis

Career Level: Senior Manager/ Director level role, with potential for further growth and development within the organization.

Reporting Structure: This role reports directly to the Global Content & .Com Lead and has matrixed relationships with other global teams and agencies.

Work Arrangement: Remote OK, with the possibility of working from any European site. This role may require occasional travel for meetings and events.

Growth Opportunities:

• Potential to expand the role's scope and influence as the team and strategy evolve.
• Opportunities to work on global projects and collaborate with diverse teams.
• Access to learning and development resources through Mars University.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's digital presence and brand experience.

🌍 Location & Work Environment

Office Type: Mars has multiple offices across Europe, with the possibility of working from any of these locations or remotely.

Office Location(s): Aimargues, France; Buchloe, Germany; Niepołomice, Poland; and Somerset, UK.

Geographic Context:

• Mars' European offices are located in diverse cultural and linguistic environments, offering opportunities to work with colleagues from various backgrounds.
• The offices are situated in both urban and rural areas, providing a range of lifestyle options.
• Each location offers unique cultural and recreational opportunities, from historic cities to outdoor activities.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work. The role may require occasional travel for meetings and events.

ASSUMPTION: Mars' flexible work arrangements and diverse office locations cater to a wide range of candidate preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager.
• In-depth interview with the global content team and other stakeholders.
• Final interview with the global content director.

Key Assessment Areas:

• Strategic thinking and content strategy development.
• Leadership and team management skills.
• Cross-functional collaboration and stakeholder management.
• Data-driven decision making and analytics skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your content strategy development and implementation, as well as your leadership and team management experiences.
• Research Mars' company culture and values to demonstrate your alignment with the organization's mission and principles.

ATS Keywords: Content strategy, digital content development, performance analysis, team leadership, brand safety, A/B testing, optimization, mentoring, innovation, continuous improvement, global collaboration, pet care industry.

ASSUMPTION: Mars' interview process is designed to assess candidates' strategic thinking, leadership, and collaboration skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Content management systems (CMS) such as Adobe Experience Manager, Sitecore, or WordPress.
• Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel.
• Project management tools such as Asana, Trello, or Jira.
• Collaboration tools such as Microsoft Teams, Slack, or Google Workspace.

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and cross-functional, with a focus on global teamwork.
• Data-driven and results-oriented, with a commitment to continuous improvement.
• Adaptable and flexible, with a willingness to learn and grow in a dynamic environment.

Self-Assessment Questions:

• How do you align with Mars' five principles, and how have you demonstrated these values in your previous roles?
• How do you approach cross-functional collaboration and stakeholder management in a global context?
• How do you foster a culture of innovation and continuous improvement within your team?

ASSUMPTION: Candidates who demonstrate a strong alignment with Mars' values and a willingness to embrace the company's collaborative and data-driven work style are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing a remote and globally distributed team with varying time zones.
• Balancing the needs and priorities of multiple stakeholders, including global teams, agencies, and regional clusters.
• Keeping up with the latest trends and best practices in content strategy and digital platforms in a rapidly evolving industry.
• Ensuring brand consistency and compliance across multiple regions and languages.

ASSUMPTION: These challenges require strong leadership, strategic thinking, and excellent communication skills to navigate successfully.

📈 Similar Roles Comparison

• This role is unique in its focus on European content and .com strategy, with a global scope and matrixed reporting structure.
• Compared to other senior marketing roles, this position offers a higher level of strategic influence and global collaboration.
• Career progression in this role may lead to global leadership opportunities within Mars' content and digital teams.

ASSUMPTION: Candidates should consider their long-term career goals and aspirations when evaluating this role against other senior marketing opportunities.

📝 Sample Projects

• Developing and implementing a pan-European content strategy that drives pet owner engagement and conversion.
• Optimizing the .com platform for improved performance and user experience, using data-driven insights and A/B testing.
• Collaborating with global teams and agencies to create a winning .com strategy that aligns with Mars' brand and business objectives.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on Mars' digital presence and brand experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the global content and .com strategy, and what are the key priorities for the first 90 days?
• What are the main challenges facing the content and .com team, and how can this role address them?
• How does Mars support the professional development and growth of its Associates, particularly in senior leadership roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Mars foster a culture of innovation and continuous improvement, and what role does this position play in driving that culture?

ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic context, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content strategy, leadership, and global collaboration.
• Prepare examples of your content strategy development and implementation, as well as your leadership and team management experiences.
• Research Mars' company culture and values to demonstrate your alignment with the organization's mission and principles.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.