📌 Core Information
🔹 Job Title: European Marketing Executive
🔹 Company: Polypipe
🔹 Location: Virtual Location Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote working in Germany
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and delivery of marketing plans in Europe
- Managing digital channels and creating compelling marketing content
- Coordinating product launches and ensuring brand compliance across Europe
- Collaborating with local agencies and distributors to drive brand awareness
ASSUMPTION: This role requires a well-rounded marketer with experience in planning, managing, and executing projects across multiple channels and countries.
📋 Key Responsibilities
✅ Supporting the development and delivery of the company's marketing plans in Europe
✅ Creating compelling propositions, marketing communication content, and campaigns
✅ Managing digital channels including targeted email marketing, local websites, online training/webinars, video, and social media
✅ Supporting new product launches from start to finish
✅ Supporting localised marketing/PR agencies and liaising with the in-house design studio
✅ Coordinating European language translations for marketing materials
✅ Organising events, exhibitions, and associate promotional materials and campaigns
✅ Coordinating all point-of-sale items and merchandise
✅ Supporting brand compliance across Europe, ensuring adherence to brand guidelines
✅ Dealing with requests for marketing literature and support from ADEY’s principal distributors and sales agents in Europe
✅ Budget management and reporting against KPIs
ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in a marketing role, ideally with multi-country or pan-European responsibilities
Required Skills:
- Fluency in English and German (both written and spoken)
- Strong communication skills
- Digital marketing competencies with strong social media skills
- Excellent copywriting skills
- Excellent organisational and project management skills
- Attention to detail
- Relevant software skills in the use of CRM systems (Hubspot) and Microsoft 365
Preferred Skills:
- Experience in the water treatment or related industry
- Knowledge of the German market
ASSUMPTION: Candidates with experience in a similar role within the water treatment industry may have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-senior level marketing roles in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible working arrangements
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Polypipe is a leading provider of plastic plumbing, water management solutions, and infrastructure products, operating within the broader Genuit Group.
Company Size: Polypipe has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Polypipe was founded in 1980 and has since grown to become a global leader in its industry.
Company Description:
- Polypipe is committed to making the built environment more sustainable and building a low carbon business.
- The company offers a range of products and solutions for residential, commercial, and civil infrastructure applications.
- Polypipe operates in various sectors, including plumbing, heating, drainage, and underfloor heating.
Company Specialties:
- Plastic plumbing
- Water management solutions
- Commercial and residential infrastructure
- Civil infrastructure
- Drainage
- Sewer and cable protection systems
- High-rise commercial and residential applications
- Domestic housing applications
- Underfloor heating
Company Website: http://www.polypipe.com
ASSUMPTION: Polypipe's commitment to sustainability and innovation provides an exciting environment for marketing professionals looking to make an impact.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level marketing professionals with 2-5 years of experience in a similar role.
Reporting Structure: The European Marketing Executive will report to the European Marketing Manager.
Work Arrangement: This role offers remote working in Germany, with flexibility for occasional travel.
Growth Opportunities:
- Progression to a senior marketing role within the European team
- Expansion into new markets and regions
- Development of skills and expertise in cross-functional areas, such as product management or sales
ASSUMPTION: The European Marketing Executive role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Remote working with occasional travel to Germany
Office Location(s): Virtual Location Germany
Geographic Context:
- Germany is the largest economy in Europe, offering significant market opportunities for growth and expansion
- The German market has unique cultural and linguistic requirements, which this role will help navigate
- Germany is home to a diverse range of industries and sectors, providing ample opportunities for collaboration and partnership
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote working arrangement for this role offers a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the European Marketing Manager
- Final interview with the Head of Marketing or another senior stakeholder
Key Assessment Areas:
- Marketing experience and achievements
- Language skills in English and German
- Digital marketing competencies
- Cultural awareness and adaptability
- Problem-solving skills and initiative
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your language skills in English and German through your application materials
- Showcase your digital marketing skills and understanding of the German market
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing, Europe, Germany, Digital, Campaign, Brand, Product Launch, CRM, Microsoft 365, English, German
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing experience, language skills, and cultural awareness.
🛠️ Tools & Technologies
- Hubspot (CRM)
- Microsoft 365 (Word, Excel, PowerPoint, etc.)
- Canva (graphic design)
- Social media platforms (LinkedIn, Facebook, Instagram, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing tasks and communications.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Excellence
Work Style:
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and teamwork skills
- Culturally aware and empathetic
Self-Assessment Questions:
- How do you approach adapting your marketing strategies to different cultural contexts?
- Can you provide an example of a successful cross-cultural marketing campaign you've worked on?
- How do you balance the need for innovation with the requirement to adhere to brand guidelines?
ASSUMPTION: Candidates who demonstrate a strong fit with Polypipe's company values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Navigating the unique cultural and linguistic requirements of the German market
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote working environment and maintaining productivity
- Balancing the need for innovation with the requirement to adhere to brand guidelines
ASSUMPTION: These challenges can be overcome with strong communication, cultural awareness, and adaptability, as well as a results-driven approach to project management.
📈 Similar Roles Comparison
- This role is similar to a European Marketing Manager position, but with a more focused scope on supporting the European marketing team
- Compared to a Product Marketing Manager role, this position has a stronger emphasis on campaign execution and less focus on product strategy
- In contrast to a Global Marketing Manager role, this position is more focused on the European market and does not have global responsibility
ASSUMPTION: Understanding the differences between these roles can help candidates determine if this position is the right fit for their career goals and skillset.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve user onboarding and upsell products in the German market
- Coordinating the translation and localization of marketing materials for the European market
- Supporting the launch of a new product in the German market, including creating marketing collateral, managing digital campaigns, and coordinating with local agencies
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the European Marketing Executive will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader European marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Polypipe support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the European marketing team currently, and how can this role help address them?
- How does Polypipe approach cross-cultural marketing, and what specific strategies are in place for the German market?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
