📌 Core Information
🔹 Job Title: European Marketing Manager (Fixed Term Contract)
🔹 Company: GSK
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth of priority key ViiV asset through effective customer experience (CX) execution
- Strategic support to P2P EU projects using digital tools to improve impact and engagement
- Driving execution of marketing-led CX campaigns in collaboration with the digital fuel team
- Partnering and collaborating with specific local operating companies (LOCs) to uncover insights and local opportunities
- Representing Europe in relevant working groups and participating in internal brand communications within Europe
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and digital proficiency to drive growth and enhance customer experience for the Long Acting Injectables (LAI) portfolio.
📋 Key Responsibilities
✅ Drive growth of the priority key ViiV asset through effective CX execution
✅ Strategic support to P2P EU projects, using digital tools to improve impact and engagement
✅ Drive the execution of marketing-led CX campaigns in collaboration with the digital fuel team
✅ Partner and collaborate with specific LOCs to uncover insights and local opportunities to drive local brand and portfolio growth
✅ Champion the needs of European LOCs within the cross-functional matrix to ensure strategy and tactic developments are “fit for Europe”
✅ Participate on internal brand communications within Europe, including high-profile EU Network Calls
✅ Be a valued contributor to the wider European LAI Team
✅ Represent Europe in relevant working groups
✅ Work collaboratively with other functions and the digital fuel accelerator team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and matrix management, requiring strong communication, influencing, and negotiation skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: Extensive commercial experience in the pharmaceutical industry and strong brand management experience
Required Skills:
- Strong communication skills in English – written and oral. Other languages are valued
- Strong track record of commercial leadership at a local level with demonstrated success in leading projects to successful outcomes
- Demonstrated excellence in influencing and negotiation skills for a wide variety of audiences, including senior management
- Proven track record in stakeholder management and leading successfully in a matrix environment at all levels of the organization
- Cultural sensitivity and awareness, with knowledge of European culture in particular
- Creative approach to problem-solving and ability to challenge the status quo
Preferred Skills:
- Proficiency in a second European Language (French, Spanish, German, Italian, etc.)
- Experience in a direct customer-facing role (i.e., field sales, account management, regional medical scientist, etc.)
ASSUMPTION: Given the nature of this role, candidates should have a strong understanding of the pharmaceutical industry, marketing, and customer experience, as well as proven experience in stakeholder management and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a role of this level and location)
Benefits:
- Competitive salary
- Annual bonus based on company performance
- Healthcare and wellbeing programmes
- Pension plan membership
- Shares and savings programme
Working Hours: 37.5 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees (Large enterprise)
Founded: 1886 (As GlaxoSmithKline plc)
Company Description:
- GSK is a global healthcare company that researches, develops, and manufactures innovative pharmaceutical medicines, vaccines, and consumer healthcare products
- GSK's purpose is to unite science, technology, and talent to get ahead of disease together
- GSK is committed to improving the quality of human life by enabling people to do more, feel better, and live longer
Company Specialties:
- Pharmaceutical products and vaccines
- Consumer healthcare products
- Global health initiatives
Company Website: http://www.gsk.com
ASSUMPTION: GSK is a well-established and large pharmaceutical company with a global presence and a strong focus on innovation and improving the quality of human life.
📊 Role Analysis
Career Level: Mid-Senior level role with potential for growth and career progression within the organization
Reporting Structure: This role reports directly to the EU Marketing Lead for the relevant brand team and has matrixed relationships with various cross-functional teams
Work Arrangement: Hybrid work arrangement, with a combination of remote and in-office work
Growth Opportunities:
- Potential for career progression within the marketing function or broader organization
- Opportunities to work on high-profile projects and gain exposure to senior leadership
- possibility to develop skills and expertise in cross-functional collaboration and matrix management
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop skills, gain exposure to senior leadership, and progress within the organization.
🌍 Location & Work Environment
Office Type: Hybrid office environment, with a combination of remote and in-office work
Office Location(s): GSK HQ, London, United Kingdom
Geographic Context:
- London is a major global city with a thriving pharmaceutical industry
- GSK's headquarters is located in the heart of London, offering easy access to public transportation and amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Standard office hours with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement and central London location offer a good balance between work and personal life, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Stakeholder management and communication skills
- Digital proficiency and understanding of marketing-led customer experience
- Cultural sensitivity and awareness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical industry, marketing, and customer experience in your application materials
- Showcase your ability to work collaboratively and manage stakeholders in a matrix environment
ATS Keywords: Customer Experience, Marketing, Stakeholder Management, Matrix Environment, Pharmaceutical Industry, Brand Management, Digital Tools, Strategic Thinking
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, stakeholder management, and digital proficiency, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Veeva)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing, project management, and CRM tools is required for this role, as well as strong digital literacy and data analysis skills.
👔 Cultural Fit Considerations
Company Values:
- Patients first
- Transparency, integrity, and respect
- Innovation driven by science
- One GSK with a shared purpose
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic work culture
- Focus on innovation and continuous improvement
- Strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you demonstrate your commitment to patients in your daily work?
- Can you provide an example of a time when you had to manage a difficult stakeholder and how you handled it?
- How do you approach continuous learning and development in your role?
ASSUMPTION: GSK values candidates who align with their company values, demonstrate a strong commitment to patients, and thrive in a collaborative and inclusive team environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrix environment
- Balancing remote and in-office work effectively in a hybrid work arrangement
- Keeping up with the fast-paced nature of the pharmaceutical industry and GSK's dynamic work culture
- Navigating a large and complex organization with a wide range of teams and functions
ASSUMPTION: These challenges require strong stakeholder management, communication, and adaptability skills, as well as the ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth through effective customer experience execution and strategic support to P2P EU projects
- Compared to other marketing roles in the pharmaceutical industry, this position requires a strong understanding of digital tools and marketing-led customer experience
- Career progression in this role may lead to senior marketing leadership positions or broader roles within the organization
ASSUMPTION: This role offers a unique opportunity to drive growth and enhance customer experience for the Long Acting Injectables (LAI) portfolio, with potential for career progression within the marketing function or broader organization.
📝 Sample Projects
- Developing and executing a marketing-led customer experience campaign to drive brand growth and engagement
- Collaborating with the digital fuel team to leverage digital tools and improve impact and engagement for P2P EU projects
- Partnering with specific LOCs to uncover insights and local opportunities to drive local brand and portfolio growth
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of this role, requiring strong stakeholder management, communication, and digital proficiency.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the European Marketing Team and the wider organization?
- How does this role contribute to the overall success of the Long Acting Injectables (LAI) portfolio?
- What are the key priorities for this role in the first 90 days?
- How does GSK support the professional development and growth of its employees?
- What are the key challenges facing the European Marketing Team and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role, team dynamics, and growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to drive growth, enhance customer experience, and manage stakeholders effectively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
