📌 Core Information
🔹 Job Title: Event Marketing Assistant
🔹 Company: Silver Lining Marketing
🔹 Location: Marrero, Louisiana
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing innovative marketing campaigns to align with target audiences and exceed growth demands.
- Conducting market research and generating ideas to reach customers from diverse demographics.
- Collaborating with sales teams to optimize marketing funnels and formulate new outreach strategies.
- Attending weekly training sessions to enhance skills in prospecting new customers and sales opportunities.
- Serving as the lead point of contact for all customer accounts and coordinating with other departments to meet company goals.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work both independently and within a team environment. It is ideal for a recent graduate or someone looking to start their career in marketing.
📋 Key Responsibilities
✅ Create innovative marketing campaigns that align with target audiences to exceed growth demands.
✅ Develop campaigns by conducting market research and generating ideas to reach customers from diverse demographics.
✅ Work closely with sales teams to optimize marketing funnels and formulate new outreach strategies.
✅ Attend weekly training sessions to enhance skills in prospecting new customers and sales opportunities.
✅ Serve as the lead point of contact for all customer accounts and coordinate with other departments to meet company goals.
✅ Multitask when conducting marketing campaigns, developing new outreach programs, and working within a team.
✅ Coordinate with other departments to ensure that all company goals are met.
ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 0-2 years of relevant experience
Required Skills:
- Creative mindset and unafraid to share new ideas
- Ability to problem solve and follow through on work assignments
- Excellent communicative skills when reaching out to customers
- Outgoing demeanor to be able to execute campaigns directly with customers and continue to build positive work relationships
Preferred Skills:
- Previous experience in event marketing or a related field
- Fluency in Spanish or another language in addition to English
ASSUMPTION: While a bachelor's degree is preferred, the company is open to considering candidates with relevant experience who may not have a degree. Strong communication skills and a creative mindset are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on event tickets and services
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM with occasional evening and weekend events
ASSUMPTION: The salary range is based on industry standards for entry-level marketing positions in the New Orleans metropolitan area. Benefits are competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Silver Lining Marketing is a marketing services company specializing in event marketing and fundraising strategies for charity partners. The company aims to increase brand awareness and long-term donor loyalty for its clients.
Company Size: Silver Lining Marketing is a small company with 11-50 employees, providing a collaborative and supportive work environment where employees have the opportunity to make a significant impact.
Founded: The company was founded in Gretna, Louisiana, and has been serving clients in the New Orleans metropolitan area since its inception.
Company Description:
- Silver Lining Marketing provides unparalleled expertise, customized experiences, imagination, and resources while executing ideas from concept to completion.
- The company was founded on the principles of delivering excellent customer service and dedication to providing charity partners with the highest quality events possible.
- Silver Lining Marketing aims to integrate event marketing and fundraising strategies in new and innovative ways to increase brand awareness and long-term donor loyalty for its clients.
Company Specialties:
- Event marketing and management
- Fundraising strategy development
- Customer relationship management
- Brand awareness and loyalty campaigns
Company Website: www.silverliningmarketinginc.com
ASSUMPTION: Silver Lining Marketing is a growing company with a strong focus on customer service and innovation. The company's small size allows for a more personal and collaborative work environment, where employees have the opportunity to grow and develop their skills.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals looking to start their career in marketing.
Reporting Structure: The Event Marketing Assistant will report directly to the Marketing Manager and work closely with the sales and event planning teams.
Work Arrangement: This is an on-site position, with the primary work location being the company's office in Gretna, Louisiana. Occasional evening and weekend events may be required.
Growth Opportunities:
- As the company grows, there may be opportunities for advancement into more senior marketing roles or other areas of the business.
- The company encourages professional development and offers training opportunities to help employees grow in their careers.
- Employees may have the opportunity to work on a variety of projects and campaigns, allowing them to gain diverse experience and skills.
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain experience in event marketing and work closely with a variety of teams within the company. The company's small size and focus on customer service provide an ideal environment for learning and growth.
🌍 Location & Work Environment
Office Type: The company's office is a professional, modern workspace designed to foster collaboration and creativity.
Office Location(s): 405 Gretna Blvd, Gretna, Louisiana 70053
Geographic Context:
- The office is located in Gretna, Louisiana, a suburb of New Orleans, providing easy access to the city's cultural attractions, dining, and entertainment options.
- The New Orleans metropolitan area is known for its vibrant music, food, and festival scenes, offering a unique and exciting quality of life for residents.
- The area experiences a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM with occasional evening and weekend events
ASSUMPTION: The office environment is collaborative and supportive, with a strong emphasis on teamwork and open communication. The company's location in the New Orleans metropolitan area provides employees with access to a wide range of cultural, recreational, and dining opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the company's founder or another senior team member
- Background check and reference check (if applicable)
Key Assessment Areas:
- Communication skills and ability to engage with customers
- Creativity and problem-solving skills
- Teamwork and collaboration abilities
- Understanding of marketing principles and event planning
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of event marketing and the company's unique value proposition.
- Prepare examples of marketing campaigns or projects you have worked on in the past to showcase your creativity and problem-solving skills.
- Research the company and its clients to show your enthusiasm and commitment to the role.
ATS Keywords: Event marketing, campaign development, customer engagement, market research, sales collaboration, teamwork, customer service, creative mindset, problem-solving
ASSUMPTION: The application process is designed to assess candidates' communication skills, creativity, and problem-solving abilities, as well as their fit with the company's culture and values. The company is looking for candidates who are passionate about event marketing and committed to providing excellent customer service.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The company uses industry-standard tools and technologies to manage events, customer relationships, and marketing campaigns. Candidates should be comfortable using these tools and willing to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Innovation and creativity
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on teamwork and open communication
- Opportunities for professional growth and development
- Flexible and adaptable to changing priorities and demands
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you able to adapt to changing priorities and demands?
- Are you a strong communicator with excellent interpersonal skills, able to engage with customers and build positive work relationships?
- Do you have a creative mindset and are you unafraid to share new ideas and contribute to innovative marketing campaigns?
ASSUMPTION: Silver Lining Marketing values employees who are passionate about event marketing, committed to providing excellent customer service, and able to thrive in a fast-paced, collaborative environment. Candidates should be self-motivated, results-driven, and able to work both independently and within a team.
⚠️ Potential Challenges
- The role may require occasional evening and weekend events, which could impact work-life balance.
- The company is growing, and the workload may fluctuate depending on the number of events and campaigns being managed.
- Candidates may face competition for this entry-level role, as the company is looking for a strong fit with its culture and values.
- The New Orleans metropolitan area can experience severe weather events, such as hurricanes, which may impact work schedules and operations.
ASSUMPTION: While there may be challenges associated with this role, the company's focus on customer service, innovation, and professional development provides a supportive and engaging work environment for employees.
📈 Similar Roles Comparison
- Event Marketing Assistant vs. Event Coordinator: The Event Marketing Assistant role focuses more on campaign development and customer engagement, while the Event Coordinator role is more focused on logistics and on-site event management.
- Event Marketing Assistant vs. Marketing Specialist: The Event Marketing Assistant role is more specialized in event marketing, while the Marketing Specialist role is more general and may involve a broader range of marketing channels and tactics.
- Career Path: Event Marketing Assistant → Event Marketing Manager → Director of Marketing → Chief Marketing Officer
ASSUMPTION: The Event Marketing Assistant role is a specialized position within the marketing field, focusing on event marketing and customer engagement. The role offers opportunities for career growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Developing a marketing campaign for a charity gala, including targeted outreach, promotional materials, and event logistics
- Conducting market research to identify new opportunities for customer engagement and brand awareness
- Collaborating with the sales team to create a referral program that incentivizes customers to refer their friends and family to the company's events
ASSUMPTION: These sample projects illustrate the creative and collaborative nature of the Event Marketing Assistant role, as well as the opportunity to work on a variety of projects and campaigns.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of the Event Marketing Assistant role, and how does the company support employees in overcoming these challenges?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company foster a culture of innovation and creativity, and what initiatives are in place to encourage employees to share new ideas and contribute to the company's success?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://silverlining.applytojob.com/apply/HRqr0LEBRe/Event-Marketing-Assistant
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of event marketing and the company's unique value proposition.
- Prepare examples of marketing campaigns or projects you have worked on in the past to showcase your creativity and problem-solving skills.
- Research the company and its clients to show your enthusiasm and commitment to the role.
- Follow up with the company one week after submitting your application to inquire about the status of your application and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
