Event Marketing Lead

📌 Core Information

🔹 Job Title: Event Marketing Lead

🔹 Company: GOVX

🔹 Location: San Diego, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with frequent travel

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing GOVX-branded events and sponsorship activations nationwide
• Serving as the primary representative of GOVX at various events
• Building meaningful connections with GOVX members and service professionals
• Collaborating cross-functionally with the Brand Marketing Manager, Creative team, and Brand Partnerships team
• Frequent domestic travel and ability to work some weekends

ASSUMPTION: This role requires a high level of organization, communication, and adaptability due to the varied nature of events and the need to travel frequently.

📋 Key Responsibilities

✅ Own Event Execution: Manage end-to-end logistics and on-site execution of GOVX activations, including sporting events, conferences/expos, community events, and races.

✅ Pre-Event Planning: Coordinate the activation plan, travel, packing, freight, permits, venue/vendor communication, booth setup, staffing schedules, and all associated budgeting considerations.

✅ On-Site Leadership: Serve as the primary representative of GOVX at events, set up and tear down activations, lead the crew, and ensure a best-in-class brand experience.

✅ Inventory Oversight: Manage event gear, swag, signage, event giveaways, and GOVX-branded materials. Track usage and replenishment.

✅ Build Community: Foster meaningful connections with GOVX members and service professionals at events, and with the organizations that run each event.

✅ Cross-Functional Collaboration: Work closely with other teams to align messaging and brand presence, and to bring brand partnerships to life at events.

✅ Post-Event Reporting: Document performance through recaps, photos, KPIs, and feedback to refine future activations.

✅ Scale Through Support: Develop and manage a plan to include regional brand ambassadors/third-party event staff as GOVX event activations grow.

ASSUMPTION: This role requires strong leadership, problem-solving, and communication skills to manage various aspects of event planning and execution, as well as the ability to build and maintain relationships with key stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Event Planning, or a related field (or equivalent experience)

Experience: 2-4 years of experience in event marketing, experiential marketing, field marketing, or related roles

Required Skills:

• Excellent organizational, communication, and problem-solving skills
• Ability to lift 50+ lbs and stand for long hours during events
• Self-starter with the ability to work independently and adapt in fast-paced environments
• Familiarity with Microsoft Office, event planning resources, and basic budgeting
• Passion for the GOVX mission and the communities we serve

Preferred Skills:

• Military or service community background (or strong personal connection to the community)
• Experience managing external staffing or ambassador programs

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong skill set may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000.00 - $80,000.00 Annually

Benefits:

• Flexible Time Off, Paid Sick Leave, Paid Holidays
• Competitive Medical, Dental, Vision, and Life Insurance
• 401(k) plan with discretionary match available
• Flexible Spending Account (FSA), Health Savings Account (HSA)
• Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
• Employee Referral Program
• Lunch provided in office one day per week
• Gym on site
• Collaborative work environment in a modern office, stocked with drinks and snacks
• Discounts on the GOVX website

Working Hours: Full-time, 40 hours per week, with frequent travel and some weekend work

ASSUMPTION: The salary range provided is based on industry standards for event marketing roles in the San Diego area, considering the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms, focusing on providing exclusive value to military service members, first responders, and other government service personnel

Company Size: 51-200 employees, offering a collaborative work environment with opportunities for growth and impact

Founded: 2011, with a mission to serve those who serve our country and communities

Company Description:

• GOVX is dedicated to serving those who serve our country and communities
• Provides leading brands with a unique opportunity to support this deserving audience through a customizable suite of solutions
• Offers unbeatable deals to those who serve through its flagship e-commerce site, GOVX.com, and enables service member discounts within the checkout flow of partner brands' own sites
• Donates a portion of every order to non-profits who serve the military and first responder community

Company Specialties:

• Military discounts
• Law enforcement discounts
• First responder discounts
• Discounted tickets
• E-commerce
• Private sales channel
• ID verification

Company Website: http://www.govx.com

ASSUMPTION: GOVX's focus on serving those who serve makes it an attractive option for candidates who are passionate about giving back to their communities.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact within the Brand Marketing team

Reporting Structure: Reports directly to the Brand Marketing Manager

Work Arrangement: Hybrid, with 3 days on-site at the San Diego headquarters and the remainder of the time spent traveling for events

Growth Opportunities:

• As GOVX event activations continue to grow, there may be opportunities to manage regional brand ambassadors/third-party event staff
• With experience and success in this role, there may be opportunities to take on more responsibilities or move into a management position within the Brand Marketing team

ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, providing an ideal opportunity for a motivated and organized event marketing professional to make a significant impact on GOVX's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with drinks and snacks provided

Office Location(s): 9191 Towne Centre Drive, Suite 210, San Diego, CA 92122, US

Geographic Context:

• San Diego offers a mild climate, diverse culture, and a strong military presence
• The office is located in the UTC area, providing easy access to shopping, dining, and entertainment options
• The role requires frequent domestic travel, with events taking place in various locations nationwide

Work Schedule: Full-time, 40 hours per week, with frequent travel and some weekend work

ASSUMPTION: The hybrid work arrangement and frequent travel requirements may be appealing to candidates who enjoy a mix of on-site collaboration and independent work, as well as the opportunity to explore new locations.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Brand Marketing Manager
• In-person or video interview with the Brand Marketing Manager and a member of the Brand Marketing team
• Final interview with the Director of Brand Marketing

Key Assessment Areas:

• Event planning and execution skills
• Communication and leadership abilities
• Adaptability and problem-solving skills
• Passion for the GOVX mission and understanding of the target audience

Application Tips:

• Highlight relevant event marketing experience and achievements
• Demonstrate strong organizational, communication, and problem-solving skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on your event planning and execution skills, as well as your ability to work independently and adapt in fast-paced environments

ATS Keywords: Event Marketing, Event Planning, Event Execution, Brand Representation, Community Engagement, Cross-Functional Collaboration, Travel Management, Inventory Oversight, Leadership, Problem-Solving, Adaptability, Microsoft Office, Event Planning Resources, Budgeting

ASSUMPTION: The interview process will focus on assessing the candidate's event marketing skills, as well as their ability to work independently and adapt in fast-paced environments. Candidates should be prepared to discuss their relevant experience and provide examples of successful event planning and execution.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning resources (e.g., event management software, vendor management platforms)
• Basic budgeting tools (e.g., Excel, Google Sheets)

ASSUMPTION: Familiarity with Microsoft Office and basic budgeting tools is required for this role. Experience with event planning resources and vendor management platforms is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Serve those who serve
• Authenticity
• Community
• Innovation
• Collaboration

Work Style:

• Organized and detail-oriented
• Adaptable and resourceful
• Strong communication and leadership skills
• Passionate about the GOVX mission and the communities we serve

Self-Assessment Questions:

• Do you have a strong passion for the GOVX mission and the communities we serve?
• Are you comfortable with frequent domestic travel and able to work some weekends?
• Do you have excellent organizational, communication, and problem-solving skills?
• Are you able to lift 50+ lbs and stand for long hours during events?
• Are you a self-starter with the ability to work independently and adapt in fast-paced environments?

ASSUMPTION: GOVX values candidates who are passionate about their mission, organized, adaptable, and strong communicators. Candidates should be prepared to demonstrate their fit with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• The role requires frequent domestic travel and the ability to work some weekends
• Events may be held in various locations with different time zones, requiring the candidate to adapt to new environments quickly
• The role involves lifting heavy gear and standing for long hours during events
• The candidate must be comfortable working independently and taking the initiative in fast-paced environments

ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that require a motivated and adaptable candidate who is passionate about the GOVX mission.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position offers a unique blend of strategic and hands-on responsibilities, as well as the opportunity to work closely with various teams within the company
• GOVX's focus on serving those who serve sets it apart from other e-commerce platforms, providing candidates with a meaningful way to give back to their communities
• Career progression in this role may involve taking on more responsibilities or moving into a management position within the Brand Marketing team, offering opportunities for growth and development

ASSUMPTION: Candidates should consider the unique blend of responsibilities, the company's mission, and the opportunities for growth when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a successful sporting event activation, including coordinating with vendors, setting up the activation, and engaging with attendees
• Developing and implementing a regional brand ambassador program to support GOVX event activations
• Collaborating with the Brand Partnerships team to create a co-branded event activation that highlights a GOVX brand partner and drives engagement with the target audience

ASSUMPTION: These sample projects demonstrate the strategic and hands-on responsibilities of the Event Marketing Lead role, as well as the opportunity to work collaboratively with other teams within the company.

❓ Key Questions to Ask During Interview

• Can you describe a successful event you've planned and executed, and how you handled any challenges that arose?
• How do you approach building relationships with vendors, partners, and attendees at events?
• Can you provide an example of a time when you had to adapt to a new environment or situation quickly, and how you handled it?
• How do you prioritize and manage your time when working on multiple events simultaneously?
• Can you describe a time when you had to work independently and take the initiative to complete a project or task?

ASSUMPTION: These key questions allow candidates to demonstrate their event marketing skills, adaptability, and ability to work independently, as well as their understanding of the role's requirements and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant event marketing experience and skills, including any achievements or successes in event planning and execution
• Write a cover letter that demonstrates your passion for the GOVX mission and your understanding of the target audience
• Prepare for behavioral interview questions that focus on your event planning and execution skills, as well as your ability to work independently and adapt in fast-paced environments
• If selected for an interview, be prepared to discuss your relevant experience and provide examples of successful event planning and execution
• Follow up with the hiring manager one week after your interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.