Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to enhance brand positioning, awareness, and equity.
• Planning, executing, and monitoring integrated marketing campaigns across various channels.
• Collaborating with cross-functional teams to ensure cohesive and consistent messaging.
• Managing external agencies and vendors to deliver high-quality marketing materials and campaigns.
• Utilizing data and insights to refine strategies and optimize campaign performance.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement brand strategies to enhance brand positioning, awareness, and equity.

✅ Plan, execute, and monitor integrated marketing campaigns across various channels (digital, social media, print, events, etc.).

✅ Define and articulate brand values, mission, and vision.

✅ Collaborate with cross-functional teams (e.g., sales, graphic design, digital marketing) to ensure cohesive and consistent messaging.

✅ Manage external agencies and vendors to deliver high-quality marketing materials and campaigns.

✅ Oversee the creation of compelling and engaging content that aligns with brand guidelines and resonates with target audiences.

✅ Ensure all marketing materials are consistent with the brand voice, style, and tone.

✅ Track, analyze, and report on the effectiveness of brand marketing initiatives.

✅ Prepare regular reports and presentations for senior management.

✅ Develop and manage the brand marketing budget, ensuring optimal allocation of resources.

✅ Work closely with internal teams, including registration, sales, and customer service, to align brand strategies with business objectives.

✅ Build and maintain strong relationships with industry associations, key industry partners, and vendors.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in brand marketing or related roles, preferably in the trade show industry.

Required Skills:

• Proven track record of developing and executing successful brand marketing strategies.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent analytical, project management, and organizational skills.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).

Preferred Skills:

• Experience with event marketing or trade shows.
• Fluency in additional languages.

ASSUMPTION: While experience in the trade show industry is preferred, candidates with a strong brand marketing background in other industries may also be considered.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated based on industry standards for a mid-level marketing role in London)

Benefits:

• Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely.
• Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader Impact: take up to four days per year to volunteer, with charity match funding available too.
• Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A Flexible range of personal benefits to choose from, plus company-funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.

Company Size: Informa is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.

Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is headquartered in the UK and is a member of the UK's FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of businesses and global presence offer unique opportunities for career development and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and progression within the company.

Reporting Structure: The Event Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, graphic design, and digital marketing.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The office is located in central London, with easy access to public transportation.

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expansion into other business areas or markets within Informa's portfolio.
• Development of leadership and management skills through mentoring and training programs.

ASSUMPTION: Informa's large size and diverse portfolio provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Informa's London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB

Geographic Context:

• London is a vibrant, multicultural city with a rich history and diverse range of industries.
• The city offers excellent opportunities for personal and professional growth, with a wide range of cultural attractions, restaurants, and entertainment options.
• London's central location makes it an ideal hub for international travel and collaboration.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work and adjusted hours as needed.

ASSUMPTION: Informa's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager and relevant team members to discuss the role, responsibilities, and career growth opportunities.
• Final interview with senior leadership to assess long-term fit and strategic thinking.

Key Assessment Areas:

• Strategic thinking and brand marketing expertise.
• Analytical skills and data-driven decision-making.
• Communication and presentation skills.
• Collaboration and teamwork abilities.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Informa's business and the event marketing industry.
• Showcase your ability to develop and execute successful brand marketing strategies.
• Prepare examples of your past work that showcase your creativity, innovation, and strategic thinking.

ATS Keywords: Brand Marketing, Event Marketing, Integrated Marketing, Campaign Management, Digital Marketing, Social Media, Content Marketing, Analytics, Reporting, Budget Management, Stakeholder Management, Cross-functional Teams

ASSUMPTION: Informa's recruitment process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on long-term potential and growth within the company.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter, Instagram)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: putting customers at the heart of everything we do.
• Inclusive: fostering an inclusive environment where everyone can bring their authentic selves to work.
• Collaborative: working together to achieve more than we could individually.
• Agile: embracing change and continuous improvement.
• Responsible: acting with integrity and accountability in all that we do.

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving growth.
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management.
• Data-driven and analytical, with a focus on using data and insights to inform decision-making and optimize performance.
• Creative and innovative, with a strong emphasis on developing and executing strategic marketing campaigns.

Self-Assessment Questions:

• How do your personal values align with Informa's company values, and how do you demonstrate these values in your work?
• How do you approach collaboration and stakeholder management, and can you provide an example of a successful cross-functional project you've led or contributed to?
• How do you stay up-to-date with industry trends and best practices in brand marketing, and how do you apply this knowledge to your work?

ASSUMPTION: Informa's company culture is dynamic, collaborative, and data-driven, with a strong emphasis on customer-centricity, inclusivity, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management.
• Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities.
• Adapting to a large, matrixed organization with complex reporting structures and decision-making processes.
• Navigating a competitive job market and industry landscape, with a focus on driving growth and market share.

ASSUMPTION: These challenges are inherent to working in a large, dynamic organization within a competitive industry, and successful candidates will demonstrate the ability to thrive in such an environment.

📈 Similar Roles Comparison

• Event Marketing Manager vs. Marketing Manager: Event Marketing Managers focus on driving brand awareness and engagement within the event industry, while Marketing Managers may have a broader scope across various channels and industries.
• Industry-specific context: Informa's event marketing roles are unique in their focus on the trade show industry, with a strong emphasis on driving customer engagement and business growth within this specific market.
• Career path comparison: Event Marketing Managers may progress to senior marketing roles within the company, with opportunities to expand into other business areas or markets within Informa's portfolio.

ASSUMPTION: While Event Marketing Managers share many responsibilities with Marketing Managers, the unique focus on the trade show industry and customer engagement sets this role apart within the marketing function.

📝 Sample Projects

• Developing and executing a comprehensive brand marketing strategy for an annual trade show, including integrated marketing campaigns across digital, social media, print, and event channels.
• Managing a team of external agencies and vendors to deliver high-quality marketing materials and campaigns for a series of regional events, ensuring consistent branding and messaging across all touchpoints.
• Analyzing and reporting on the effectiveness of brand marketing initiatives for a portfolio of events, utilizing data and insights to refine strategies and optimize campaign performance.

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and analytical aspects of the Event Marketing Manager role, showcasing the candidate's ability to develop and execute successful brand marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand marketing within the event industry, and how this role contributes to driving business growth and customer engagement?
• How does the company support collaboration and cross-functional teamwork, and can you provide an example of a successful cross-functional project within the marketing department?
• What opportunities exist for career growth and development within the company, and how does the company support employees in achieving their long-term career goals?
• How does the company measure the success of brand marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does this role accommodate flexibility and remote work arrangements?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's brand marketing strategy, and the opportunities for career growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc careers portal.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of Informa's business and the event marketing industry.
• Prepare examples of your past work that showcase your creativity, innovation, and strategic thinking, focusing on brand marketing campaigns and initiatives.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.