Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to enhance brand positioning, awareness, and equity.
• Planning, executing, and monitoring integrated marketing campaigns across various channels.
• Collaborating with cross-functional teams to ensure cohesive and consistent messaging.
• Managing external agencies and vendors to deliver high-quality marketing materials and campaigns.
• Utilizing data and insights to refine strategies and optimize campaign performance.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement brand strategies to enhance brand positioning, awareness, and equity.

✅ Plan, execute, and monitor integrated marketing campaigns across various channels (digital, social media, print, events, etc.).

✅ Define and articulate brand values, mission, and vision.

✅ Collaborate with cross-functional teams (e.g., sales, graphic design, digital marketing) to ensure cohesive and consistent messaging.

✅ Manage external agencies and vendors to deliver high-quality marketing materials and campaigns.

✅ Oversee the creation of compelling and engaging content that aligns with brand guidelines and resonates with target audiences.

✅ Ensure all marketing materials are consistent with the brand voice, style, and tone.

✅ Track, analyze, and report on the effectiveness of brand marketing initiatives.

✅ Prepare regular reports and presentations for senior management.

✅ Develop and manage the brand marketing budget, ensuring optimal allocation of resources.

✅ Work closely with internal teams, including registration, sales, and customer service, to align brand strategies with business objectives.

✅ Build and maintain strong relationships with industry associations, key industry partners, and vendors.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in brand marketing or related roles, preferably in the trade show industry.

Required Skills:

• Proven track record of developing and executing successful brand marketing strategies.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent analytical, project management, and organizational skills.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).

Preferred Skills:

• Experience in the events industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in brand marketing, digital marketing, and a proven track record of successful campaigns are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely.
• Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
• Broader Impact: take up to four days per year to volunteer, with charity match funding available too.
• Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company-funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
• Recognition for great work, with global awards and kudos programmes.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.

Company Size: Informa Group Plc. has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing a place where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business segments, providing numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and analytical evaluation.

Reporting Structure: The Event Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, graphic design, and digital marketing.

Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The specific work arrangement may vary based on individual and team needs.

Growth Opportunities:

• Progression to a senior marketing role within the events division or other business segments.
• Expansion into related fields, such as digital marketing, content strategy, or event management.
• International assignments or relocation opportunities, given Informa's global presence.

ASSUMPTION: This role offers a strong platform for career growth within the marketing function and the broader events industry.

🌍 Location & Work Environment

Office Type: Informa Group Plc. operates a hybrid work environment, with employees expected to work on-site for a portion of the week and remotely for the remainder.

Office Location(s): 240 Blackfriars Rd, London SE1 8NW, UK

Geographic Context:

• London is a major global city with a thriving events industry, providing ample opportunities for professional growth and networking.
• The office is located in the Blackfriars area, with easy access to public transportation and nearby amenities.
• The hybrid work arrangement offers flexibility and a better work-life balance.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. However, the role may require occasional work outside of these hours to meet project deadlines or attend events.

ASSUMPTION: The hybrid work arrangement and central London location provide a good balance between work flexibility and access to professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interview with the hiring manager and/or a panel of team members.
• Final round interview with the Head of Marketing or another senior leader.
• Job offer and onboarding process.

Key Assessment Areas:

• Brand marketing strategy and campaign development.
• Analytical skills and data-driven decision-making.
• Collaboration and communication skills, both written and verbal.
• Cultural fit and alignment with Informa's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand marketing experience, campaign successes, and analytical skills.
• Prepare examples of brand marketing campaigns you've developed and executed, focusing on strategy, execution, and results.
• Research Informa Group Plc. and the specific business segment to demonstrate your understanding of the company and the role.

ATS Keywords: Brand marketing, campaign development, digital marketing, social media, content marketing, analytical skills, project management, organizational skills, communication skills, creative thinking, marketing software proficiency, events industry, trade shows, marketing strategy

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in marketing software and tools is essential for this role, and candidates should be comfortable working with industry-standard platforms.

👔 Cultural Fit Considerations

Company Values:

• Informa's values include being customer-focused, collaborative, innovative, and accountable. Candidates should demonstrate a strong alignment with these values.

Work Style:

• Informa encourages a flexible and inclusive work environment, with a focus on results and work-life balance.
• The company values diversity and encourages applications from candidates with unique backgrounds and perspectives.
• The role requires a balance of independent work and collaboration with cross-functional teams.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful brand marketing strategies?
• Are you comfortable working in a hybrid work environment, balancing on-site and remote work?
• Do you thrive in a collaborative and inclusive work culture, with a focus on customer-centricity and innovation?

ASSUMPTION: Informa Group Plc. values diversity, inclusion, and a strong cultural fit, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or meet with external partners.
• Balancing multiple projects and deadlines may present time management challenges.
• The hybrid work arrangement may require additional self-motivation and discipline to maintain productivity when working remotely.
• London's competitive job market and cost of living may present personal challenges for some candidates.

ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be prepared to address them proactively.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a unique focus on the events industry and the opportunity to work with a global, FTSE 100 company.
• In the broader marketing landscape, this role provides a strong balance between strategic planning, creative execution, and analytical evaluation.
• Career progression in this role may follow a path into senior marketing roles within the events division or other business segments, or into related fields such as digital marketing or event management.

ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive brand marketing strategy for a new event, including market research, positioning, and launch campaign.
• Reinvigorating an established event brand through a targeted marketing campaign, focusing on digital channels and innovative content creation.
• Analyzing and optimizing the performance of existing marketing campaigns, using data-driven insights to inform strategy and improve results.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Event Marketing Manager, requiring a mix of strategic thinking, creative execution, and analytical evaluation.

❓ Key Questions to Ask During Interview

• Can you describe the current brand marketing strategy for Informa's events portfolio, and how this role fits into that strategy?
• How does the team collaborate with other departments, such as sales and customer service, to ensure cohesive and consistent messaging?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Informa support the professional development and growth of its marketing team members?
• What are the most rewarding aspects of working in the events industry, and how does this role provide opportunities to leverage those aspects?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand marketing experience, campaign successes, and analytical skills.
• Prepare examples of brand marketing campaigns you've developed and executed, focusing on strategy, execution, and results.
• Research Informa Group Plc. and the specific business segment to demonstrate your understanding of the company and the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.