📌 Core Information
🔹 Job Title: Event Marketing Manager - Hybrid Chicago or NYC
🔹 Company: Informa Group Plc.
🔹 Location: Chicago, Illinois, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to drive audience engagement and retention for the Foodservice portfolio.
- Managing integrated marketing campaigns across various channels to increase awareness, interest, and engagement.
- Optimizing marketing workflows to measure effectiveness, performance, and ROI.
- Collaborating with cross-functional teams to ensure marketing efforts align with overall business objectives.
- Analyzing campaign outcomes and presenting insights to facilitate sound decision-making and future strategies.
ASSUMPTION: This role requires a high level of organization, data-driven approach, and proficiency in marketing technology to succeed.
📋 Key Responsibilities
✅ Content Marketing: Using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing the existing database of leads.
✅ Event Marketing Execution & Campaign Management: Developing, managing, and executing integrated programs (email, paid social, SEM, community building, affiliate, etc.) that increase the marketing database, engage relevant audience, and increase overall delegate registrations.
✅ Marketing Automation & Analysis: Optimizing and improving marketing operation workflows to measure effectiveness, performance, and ROI to better retain audience, increase conversion and attendance rates, and improve the integrity of the overall database (Salesforce).
✅ Collaboration: Working closely with marketing, design, programming, and brand leads to ensure marketing efforts align with overall business objectives.
ASSUMPTION: This role requires strong collaboration and communication skills, with a focus on copywriting and presentation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of marketing experience, ideally within a B2B media and events landscape.
Required Skills:
- Proven experience in marketing campaign management and execution.
- Exemplary organizational and prioritization skills - Project oriented with an attention to detail.
- Excellent collaboration and communication skills; written, verbal, and presentation - with copywriting experience.
- Mastery of the marketing tech stack and operations, including but not limited to: Marketing automation (Eloqua, Marketo), Salesforce CRM, Social media (LinkedIn, Instagram, etc.), Analytics (PowerBI, Google Analytics), data repository, CMS, etc.
Preferred Skills:
- Experience with specific marketing automation tools (e.g., Eloqua, Marketo).
- Familiarity with the Foodservice industry.
ASSUMPTION: Candidates with experience in B2B media and events marketing will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 per annum (Based on industry standards for the role, experience level, and location)
Benefits:
- Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, and they support a range of working patterns.
- Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks, and charity initiatives.
- Broader Impact: Take up to four days per year to volunteer, with charity match funding available too.
- Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, they encourage and support internal job moves.
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year.
- Competitive benefits, including a 401k match, health, vision, and dental insurance, parental leave, and an ESPP offering company shares at a minimum 15% discount.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
Company Size: Informa has over 10,000 colleagues across 30 countries, providing a large and diverse work environment.
Founded: Informa was founded in 1998 and has since grown to become a global leader in its industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- They are a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing opportunities for growth and development.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of specialties and global presence provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Event Marketing Manager reports directly to the portfolio's Head of Event Marketing and collaborates extensively with marketing, design, programming, and brand leads.
Work Arrangement: This is a hybrid role, requiring the candidate to be in the office 3 days a week.
Growth Opportunities:
- Informa's large and diverse work environment offers numerous opportunities for career growth and development.
- The company encourages internal job moves and provides resources for professional development.
- This role's focus on data-driven decision-making and campaign optimization can lead to career progression into more senior marketing roles.
ASSUMPTION: Candidates who demonstrate strong analytical skills and a data-driven approach will have ample opportunities for growth within Informa.
🌍 Location & Work Environment
Office Type: Informa's offices are modern, collaborative workspaces designed to facilitate productivity and innovation.
Office Location(s): Chicago, Illinois, United States (Hybrid) and New York, New York, United States (Hybrid)
Geographic Context:
- Chicago, Illinois, United States: Known for its vibrant culture, diverse neighborhoods, and robust business ecosystem, Chicago offers a dynamic environment for professionals.
- New York, New York, United States: As a global hub for finance, media, and technology, New York provides ample opportunities for networking and professional growth.
Work Schedule: This role follows a standard full-time work schedule, with the flexibility to work remotely for up to four weeks a year.
ASSUMPTION: Candidates who thrive in dynamic, fast-paced environments will excel in this role, regardless of the specific office location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the portfolio's Head of Event Marketing
- Background check and onboarding
Key Assessment Areas:
- Marketing campaign management and execution experience
- Data-driven decision-making and analytical skills
- Collaboration and communication skills, with a focus on copywriting
- Familiarity with marketing technology and automation tools
- Alignment with Informa's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and data-driven achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced environment.
- Research Informa's company values and be ready to discuss how your personal values align with theirs.
ATS Keywords: Event Marketing, Campaign Management, Marketing Automation, Data Analysis, Collaboration, Marketing Tech Stack, B2B Media, Foodservice Industry
ASSUMPTION: Informa's interview process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Eloqua, Marketo)
- Salesforce CRM
- Social media platforms (LinkedIn, Instagram, etc.)
- Analytics tools (PowerBI, Google Analytics)
- Data repository and CMS
ASSUMPTION: Familiarity with the specific marketing automation tools used by Informa will be beneficial for candidates in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Informa prioritizes understanding and meeting the needs of their customers.
- Inclusive: They foster a diverse and inclusive work environment where everyone feels valued and respected.
- Collaborative: Informa encourages cross-functional collaboration and teamwork to achieve common goals.
Work Style:
- Data-driven: Informa emphasizes data-driven decision-making and continuous improvement.
- Dynamic: Their work environment is fast-paced and ever-evolving, requiring adaptability and resilience.
- Collaborative: Informa values teamwork and cross-functional collaboration to achieve common goals.
Self-Assessment Questions:
- How do you prioritize and manage multiple marketing campaigns simultaneously, ensuring each campaign's success?
- Can you provide an example of a time when you used data to inform a marketing strategy and drive results?
- How do you approach working with cross-functional teams to ensure marketing efforts align with overall business objectives?
ASSUMPTION: Candidates who demonstrate strong alignment with Informa's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational skills and prioritization.
- Working in a fast-paced, dynamic environment may demand adaptability and resilience.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills.
- The hybrid work arrangement may necessitate careful time management and self-discipline.
ASSUMPTION: Candidates who thrive in dynamic, fast-paced environments and possess strong organizational skills will excel in this role.
📈 Similar Roles Comparison
- Compared to other Event Marketing Manager roles, this position places a stronger emphasis on data-driven decision-making and campaign optimization.
- In the B2B media and events landscape, Informa's global presence and diverse portfolio of brands offer unique opportunities for career growth and development.
- Career progression in this role may lead to more senior marketing positions within Informa or other organizations in the industry.
ASSUMPTION: Candidates with experience in B2B media and events marketing will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive delegate registrations for a major Foodservice event, resulting in a 20% increase in attendance.
- Optimizing the marketing automation workflow for a brand's website, leading to a 15% increase in lead generation and a 10% improvement in conversion rates.
- Collaborating with the design team to create visually appealing and engaging email campaigns, with open rates consistently above industry benchmarks.
ASSUMPTION: Candidates with experience in B2B media and events marketing will find these sample projects to be relevant and informative for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Foodservice portfolio, and how this role fits into the overall marketing strategy?
- How does Informa support the professional development and career growth of its marketing team members?
- What are the most significant challenges facing the Foodservice portfolio, and how can this role contribute to addressing them?
- How does Informa measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role's hybrid arrangement support that?
ASSUMPTION: Candidates who ask thoughtful, insightful questions during the interview process will demonstrate their interest in the role and commitment to Informa's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and data-driven achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced environment.
- Research Informa's company values and be ready to discuss how your personal values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
