Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: Fullsteam

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive events strategy to support brand awareness, lead generation, and customer engagement goals.
• Planning and managing all aspects of in-person and virtual events, including logistics, budgets, contracts, branding, and promotion.
• Collaborating with sales and partnerships teams to maximize opportunities at events.
• Analyzing event performance, measuring ROI, and optimizing strategies for future events.

ASSUMPTION: This role requires strong project management skills, experience in event marketing, and familiarity with CRM and event management tools. It's ideal for candidates with a background in B2B SaaS or the wine industry.

📋 Key Responsibilities

✅ Develop and execute a comprehensive events strategy to support brand awareness, lead generation, and customer engagement goals.

✅ Plan and manage all aspects of in-person and virtual events, including logistics, budgets, contracts, branding, and promotion.

✅ Manage key industry events and trade shows, leading all related planning and execution.

✅ Collaborate with sales and partnerships teams to maximize opportunities at events, including sponsorships, speaking engagements, and networking.

✅ Create event marketing campaigns, including pre-event promotions, onsite activations, and post-event follow-ups.

✅ Coordinate with internal stakeholders to ensure a seamless event experience, from booth design and presentations to lead capture and follow-up.

✅ Analyze event performance, measure ROI, and optimize strategies for future events.

✅ Manage relationships with event organizers, vendors, and external partners.

✅ Stay informed about industry trends and best practices in event marketing.

ASSUMPTION: This role involves managing multiple events simultaneously, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in event marketing, preferably in B2B SaaS or the wine industry.

Required Skills:

• Strong project management skills.
• Experience managing trade shows, conferences, and virtual events.
• Excellent communication and collaboration skills, with experience working on a remote team.
• Experience measuring and driving event success/ROI.
• Familiarity with CRM (HubSpot), marketing automation, and event management tools.
• Willingness to travel for key industry events.

Preferred Skills:

• Experience in the wine industry.
• Experience working in a SaaS business.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for mid-level marketing roles in Canada)

Benefits:

• Medical
• Extended Health and LTD Plan
• Dental
• Vision
• RRSP (with Employer Match)
• Health Spending Account
• Flexible Paid Time Off

Working Hours: Full-time, typically 40 hours per week, with flexibility for event schedules.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on payments and embedded technology for small and medium-sized businesses.

Company Size: Medium (1,001-5,000 employees), offering a dynamic and growing work environment.

Founded: Fullsteam is backed by Aquiline Capital Partners and ADIA, with a team of over 1,700 employees committed to driving innovation and delivering best-in-class software and payment solutions.

Company Description:

• Fullsteam is dedicated to helping businesses flourish by providing their customers with seamless experiences.
• The company values growth, excellence, and the success of its clients.
• Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.

Company Specialties:

• Payments
• Software
• M&A
• and Technology

Company Website: http://www.fullsteam.com

ASSUMPTION: Fullsteam's focus on growth and innovation creates opportunities for employees to learn and advance in their careers.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with sales, partnerships, and other internal teams.

Work Arrangement: Remote OK, with flexibility for in-person events and team meetings.

Growth Opportunities:

• Expanding event management skills and experience.
• Developing leadership skills by managing event teams and mentoring junior staff.
• Gaining exposure to various aspects of the business, including sales, partnerships, and product development.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space.

Office Location(s): Canada (Remote)

Geographic Context:

• Canada offers a diverse and multicultural work environment.
• The remote work arrangement allows for flexibility and work-life balance.
• Fullsteam's remote culture fosters collaboration and inclusivity among team members.

Work Schedule: Full-time, with flexibility for event schedules and team meetings.

ASSUMPTION: The remote work arrangement may require occasional travel for key industry events and team meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the HR team.
• In-depth interview with the Marketing Director.
• Final interview with key stakeholders.

Key Assessment Areas:

• Event management experience and skills.
• Communication and collaboration abilities.
• Problem-solving and adaptability.
• Alignment with Fullsteam's values and company culture.

Application Tips:

• Highlight relevant event management experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Fullsteam's mission and values.
• Prepare examples of successful event campaigns and their impact on business goals.
• Research Fullsteam's industry and competitors to showcase your knowledge and enthusiasm for the role.

ATS Keywords: Event Marketing, Project Management, Trade Shows, Conferences, Virtual Events, CRM, Marketing Automation, Event Management Tools, Lead Generation, Customer Engagement, Budget Management, Logistics, Branding, Networking

ASSUMPTION: The interview process may vary depending on the candidate's experience and the specific needs of the role.

🛠️ Tools & Technologies

• HubSpot (CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• Event management tools (e.g., Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required; Fullsteam may provide training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Excellence
• Success of clients

Work Style:

• Dynamic and growing team
• Remote and collaborative work environment
• Focus on innovation and driving results

Self-Assessment Questions:

• How do you align with Fullsteam's values of growth, excellence, and the success of clients?
• How do you thrive in a remote and collaborative work environment?
• What aspects of your work style make you a strong fit for this role and company culture?

ASSUMPTION: Fullsteam's company culture values diversity, inclusion, and collaboration, fostering a positive work environment for employees.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills and time management.
• Occasional travel for key industry events, which may disrupt personal schedules.
• Adapting to a remote work environment, which may require self-motivation and strong communication skills.
• Keeping up with industry trends and best practices in event marketing, necessitating continuous learning and development.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Events Marketing Manager vs. Event Coordinator: The Events Marketing Manager role focuses more on strategy, planning, and execution, while the Event Coordinator role may involve more tactical tasks and on-site event management.
• Events Marketing Manager vs. Marketing Manager: The Events Marketing Manager role is more specialized, focusing on event marketing strategies, while the Marketing Manager role encompasses a broader range of marketing activities.
• Career path: Events Marketing Manager roles can lead to senior marketing positions, such as Marketing Director or VP of Marketing, with experience and demonstrated success in the field.

ASSUMPTION: This role offers opportunities for career growth and advancement within the marketing department and the broader organization.

📝 Sample Projects

• Planning and executing a virtual conference, including logistics, speaker management, and promotion.
• Managing a trade show booth, including design, staffing, and lead capture strategies.
• Developing an event marketing campaign, including pre-event promotion, on-site activations, and post-event follow-ups.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Events Marketing Manager role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and partnerships?
• What are the most challenging aspects of this role, and how have previous employees succeeded in overcoming them?
• How does Fullsteam support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event management experience and skills.
• Write a cover letter that demonstrates your understanding of Fullsteam's mission and values, and your enthusiasm for the role.
• Prepare examples of successful event campaigns and their impact on business goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.