📌 Core Information
🔹 Job Title: Events Marketing Specialist
🔹 Company: CarGurus
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of B2B event strategies that drive demand and brand perception.
- Managing logistics for a variety of events, including roadshows, conferences, and hospitality events.
- Collaborating cross-functionally with various stakeholders to ensure on-time delivery of materials and logistics.
- Monitoring and maintaining event budgets, reconciling expenses, and tracking signed contracts.
- Identifying project risks and developing contingency plans.
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will have experience in event management, preferably in a B2B setting, and be comfortable working with various teams and vendors.
📋 Key Responsibilities
✅ Supporting the logistics execution of field marketing events and CarGurus owned events, including road show style automotive conferences, Customer Advisory Boards, and dealer hospitality events (virtual or in-person).
✅ Managing department logistics such as airfare, hotel, team dinners, client events, AV, transportation and activations.
✅ Managing multiple vendor relationships and all related contracts and services.
✅ Monitoring tasks and project assignments, ensuring project schedule is being met and schedule changes are addressed and communicated.
✅ Communicating cross-functionally with various stakeholders to ensure on-time delivery of materials for event sponsorships and event logistics.
✅ Managing event orders, shipment and organization of event materials, signage, giveaways, name badges, lanyards, and all other ancillary requirements for on-site event needs; attendee/participant swag.
✅ Managing the pre/post event communication to ensure that attendees are most effective and well-prepared.
✅ Facilitating and securing speaking and sponsorship opportunities.
✅ Monitoring and maintaining annual event and membership budgets, reconciling expenses and keep track of signed contracts.
✅ Identifying project risks and work with the team to develop contingency plans.
✅ Supporting event marketing by coordinating tasks such as survey sends, list pulls, invite sends, etc.
✅ Supporting the tracking and analysis of event performance data to help evaluate impact and identify areas for improvement.
ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and be able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: At least 2-4 years of marketing event management (B2B preferred)
Required Skills:
- Excellent project management and communication skills
- Experience influencing, leveraging, and supporting cross-functional teams to successful outcomes
- Experience managing relationships with external vendors and/or membership organizations
- Comfortable building basic reports, pulling insights, and sharing findings with the team. Adapts quickly to new digital tools and platforms.
- Previous experience managing logistics for virtual events
- Previous experience managing trade show sponsorships and on-site presence
- Previous experience managing a budget and delivering program events to meet that budget
- Proficient with Google Workspace (Docs, Sheets, Slides, Drive, Meet)
Preferred Skills:
- Previous experience with Cvent, Wrike and/or Salesforce
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is assumed to be a necessary skill for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Events Specialist with 2-5 years of experience in the Boston area)
Benefits:
- Equity for all employees
- Career development and corporate giving programs
- Employee resource groups and communities
- Flexible hybrid model and robust time off policies
- Daily free lunch, new car discount, meditation and fitness apps, commuting cost coverage, and more
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely one day per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CarGurus operates in the technology, information, and internet industry, focusing on automotive marketplaces and data analytics.
Company Size: CarGurus is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment.
Founded: CarGurus was founded in 2006 in Cambridge, Massachusetts, and has since grown to become the most visited automotive shopping site in the US.
Company Description:
- CarGurus is a leading automotive marketplace that uses technology and data analytics to create a better car-shopping experience.
- The company operates sites in the US, Canada, and the UK, with a focus on providing transparent and unbiased information to car shoppers.
- CarGurus is committed to fostering an inclusive and diverse work environment, with a strong focus on employee growth and development.
Company Specialties:
- Automotive marketplace
- Data analytics and insights
- Consumer reviews and ratings
- Dealer inventory and pricing tools
Company Website: http://www.cargurus.com
ASSUMPTION: CarGurus is a well-established company with a strong reputation in the automotive industry. The company's focus on data-driven decision-making and commitment to transparency sets it apart from its competitors.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in event management, preferably in a B2B setting.
Reporting Structure: The Events Marketing Specialist will report directly to the Sr. Manager of Event Marketing and work closely with the Director of Brand Marketing.
Work Arrangement: This is a hybrid role, with employees expected to work on-site in Boston, Massachusetts, for three days per week and remotely for two days per week.
Growth Opportunities:
- Advancement to a senior role within the event marketing team
- Expansion into other areas of marketing or management within the company
- Opportunities to work on high-visibility projects and events, gaining exposure to senior leadership
ASSUMPTION: CarGurus offers a dynamic and fast-paced work environment with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: CarGurus' headquarters is located in Boston, Massachusetts, with a modern and collaborative office space.
Office Location(s): 1001 Boylston St, 16th Floor, Boston, Massachusetts 02115, US
Geographic Context:
- Boston is a major hub for technology and innovation, with a thriving startup ecosystem and a strong focus on data analytics and AI.
- The city offers a high cost of living, with a median home price of $750,000 and a median rent of $2,500 per month.
- Boston has a diverse and multicultural population, with a strong sense of community and a rich history.
Work Schedule: The Events Marketing Specialist will work a standard full-time workweek, with the option to work remotely one day per week.
ASSUMPTION: While CarGurus offers a flexible hybrid work arrangement, the Events Marketing Specialist role requires a significant amount of on-site presence to manage events and collaborate with cross-functional teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Event management experience and skills
- Communication and collaboration skills
- Problem-solving and project management abilities
- Adaptability and flexibility in a fast-paced environment
- Alignment with CarGurus' company culture and values
Application Tips:
- Highlight relevant event management experience and achievements in your resume and cover letter.
- Tailor your application to demonstrate your understanding of CarGurus' mission and values.
- Prepare for behavioral interview questions that focus on your event management experience and problem-solving skills.
- Research CarGurus' recent events and initiatives to show your enthusiasm for the role and the company.
ATS Keywords: Event Management, Marketing Events, B2B Events, Logistics, Vendor Management, Budget Management, Cross-Functional Collaboration, Data Analysis, Google Workspace, Cvent, Wrike, Salesforce
ASSUMPTION: CarGurus uses an Applicant Tracking System (ATS) to manage job applications and may use specific keywords to filter resumes. Including these keywords in your resume can increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Workspace (Docs, Sheets, Slides, Drive, Meet)
- Cvent (Event Management Software)
- Wrike (Project Management Software)
- Salesforce (Customer Relationship Management)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Events Marketing Specialist will be expected to be proficient in using these tools and technologies to manage events, track performance data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Transparency and honesty
- Collaboration and teamwork
- Continuous learning and improvement
- Inclusivity and diversity
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and cross-functional teamwork
- Opportunities for career growth and development
- Flexible hybrid work arrangement
- Casual and inclusive office culture
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic work environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have experience managing events and vendor relationships in a B2B setting?
- Are you comfortable using data and analytics to inform decision-making and track performance?
- Do you align with CarGurus' company values and commitment to transparency and inclusivity?
ASSUMPTION: CarGurus places a strong emphasis on cultural fit and seeks candidates who align with the company's values and work style. Prospective applicants should carefully consider their fit with the company culture before applying.
⚠️ Potential Challenges
- Managing multiple events and vendor relationships simultaneously can be challenging and time-consuming.
- Working in a fast-paced and dynamic environment may require adaptability and flexibility.
- The hybrid work arrangement may present challenges for those who prefer a fully remote or fully on-site work environment.
- Boston's high cost of living may present financial challenges for some applicants.
ASSUMPTION: While CarGurus offers a dynamic and innovative work environment, the Events Marketing Specialist role may present unique challenges that require strong organizational skills and adaptability.
📈 Similar Roles Comparison
- Compared to other event marketing roles, this position places a stronger emphasis on B2B events and vendor management.
- Unlike other roles in the industry, CarGurus places a strong focus on data-driven decision-making and transparency.
- Career paths for Events Marketing Specialists at CarGurus may differ from those at other companies, with opportunities for growth and advancement within the event marketing team or other areas of the business.
ASSUMPTION: When comparing this role to similar positions in the industry, it is essential to consider CarGurus' unique focus on data-driven decision-making and transparency, as well as the company's commitment to career growth and development.
📝 Sample Projects
- Managing logistics for a roadshow-style automotive conference, including vendor relationships, budget management, and on-site event needs.
- Facilitating and securing speaking and sponsorship opportunities for a Customer Advisory Board event, with a focus on driving brand perception and demand.
- Managing the pre- and post-event communication for a dealer hospitality event, ensuring that attendees are well-prepared and effective in their participation.
ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and challenges that the Events Marketing Specialist may face in this role. The specific projects and events managed will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical events that the Events Marketing Specialist will be responsible for managing?
- How does the Events Marketing Specialist collaborate with cross-functional teams to ensure on-time delivery of materials and logistics?
- What tools and technologies are used to manage events, track performance data, and collaborate with cross-functional teams?
- How does CarGurus support the professional development and growth of its employees?
- What are the most significant challenges facing the Events Marketing Specialist in this role, and how can they be addressed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant event management experience and skills.
- Prepare for behavioral interview questions that focus on your event management experience and problem-solving skills.
- Research CarGurus' recent events and initiatives to show your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
