📌 Core Information
🔹 Job Title: Director of Marketing, Service Nation
🔹 Company: EverCommerce
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for membership growth and engagement
- Overseeing a team of marketers and driving business objectives
- Managing event marketing and partnership development
- Budget management and data-driven decision making
ASSUMPTION: This role requires a strategic leader with experience in membership-based organizations and a strong understanding of integrated marketing.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies to drive membership growth, enhance engagement, and promote events, training programs, and partnerships
✅ Collaborate with executive leadership, product development, and sales teams to ensure marketing initiatives support product launches, sales goals, and overall business growth
✅ Design and execute targeted marketing campaigns to attract new members across HVAC, plumbing, and electrical industries
✅ Develop retention programs to enhance existing member engagement, promote membership upgrades, and reduce churn
✅ Utilize data-driven insights to segment audiences and personalize marketing efforts for maximum impact
✅ Lead the marketing efforts for Service Nation's events, including training sessions, workshops, and tradeshows
✅ Develop promotional strategies to increase event attendance, sponsorships, and overall visibility
✅ Collaborate with event planners and coordinators to ensure cohesive messaging and branding across all event materials
✅ Identify and cultivate relationships with potential rebate vendors, developing programs to drive new partnerships
✅ Manage marketing initiatives for existing partnerships, ensuring mutual value and alignment with Service Nation's goals
✅ Collaborate with partners to create co-branded marketing materials and campaigns that benefit both parties
✅ Lead, mentor, and develop a marketing team, fostering a culture of creativity, accountability, and continuous improvement
✅ Set clear performance goals, provide regular feedback, and support professional development opportunities for team members
✅ Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve strategic objectives
✅ Monitor expenditures, analyze ROI, and adjust strategies as necessary to optimize marketing spend
ASSUMPTION: This role requires strong leadership, team management, and budget management skills, as well as a deep understanding of integrated marketing strategies and membership growth strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
Experience: Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role
Required Skills:
- Proven track record in membership-based organizations, preferably within the home services or related industries
- Experience in event marketing, including promoting training programs and tradeshows
- Strong understanding of partnership marketing, with experience in developing and managing vendor relationships
- Excellent leadership and team management skills, with the ability to inspire and motivate a team
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
- Proficiency in digital marketing strategies, including social media, email marketing, SEO, and content marketing
- Analytical mindset, with the ability to interpret data and make informed decisions
- Creative thinker with a strategic approach to problem-solving
Preferred Skills:
- Experience in the home services industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong background in marketing, with a focus on membership-based organizations and event marketing. A Master's degree in a related field is preferred but not required.
💰 Compensation & Benefits
Salary Range: $180,000 to $190,000 USD per year
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous time-off
- Employee Stock Purchase Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for most US locations and may vary based on location, local market variances, and candidate experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on service commerce platforms for home, health, and wellness service industries
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention
- The company specializes in Home & Field Services, Health Services, and Fitness & Wellness industries, offering end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications
- EverCommerce is committed to creating predictable, informed, and convenient experiences between customers and their service professionals
Company Specialties:
- SaaS
- Software
- Services
- and SMB
Company Website: https://www.evercommerce.com
ASSUMPTION: EverCommerce is a well-established company in the software development industry, with a strong focus on service commerce platforms for various service-based businesses.
📊 Role Analysis
Career Level: Senior-level marketing role with significant leadership responsibilities
Reporting Structure: This role reports directly to the Executive Leadership team and collaborates closely with product development and sales teams
Work Arrangement: Remote OK, with some travel required for events and strategic planning sessions
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work with and learn from a diverse and experienced team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall business success.
🌍 Location & Work Environment
Office Type: Global distributed team with offices in the US, Canada, the UK, Jordan, New Zealand, and Australia
Office Location(s): 3601 Walnut St, Ste 400, Denver, Colorado 80205, US
Geographic Context:
- The role can be based anywhere in the United States or Canada
- Some travel may be required for events and strategic planning sessions
- The company is headquartered in Denver, Colorado, and has offices around North America
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely or in-office
ASSUMPTION: This role offers a flexible work arrangement, allowing candidates to work remotely or in-office, depending on their preferences and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and situational interviews with the hiring manager and team members
- Final round interviews with executive leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Budget management and ROI analysis
- Event marketing and promotion
- Partnership development and management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry-specific achievements
- Prepare for behavioral and situational interview questions that focus on your marketing strategies, team management, and budget management skills
- Research the company and the Service Nation brand to demonstrate your understanding of the role and the industry
ATS Keywords: Marketing Strategy, Leadership, Team Management, Budget Management, Event Marketing, Partnership Development, Membership Growth, Member Retention, Digital Marketing, Data Analysis, Creative Problem-Solving, Collaboration, Communication Skills
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their marketing expertise and leadership skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on marketing automation, CRM, and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach data-driven marketing strategies, and can you provide an example of a successful campaign you've led?
- Describe your experience working with remote or distributed teams, and how you foster collaboration and communication in a virtual environment?
- Can you share an example of a time when you had to pivot or adapt your marketing strategy due to changing circumstances, and what was the outcome?
ASSUMPTION: EverCommerce values candidates who are data-driven, creative, collaborative, and adaptable, with a strong focus on customer-centric marketing strategies.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance across different time zones
- Balancing multiple marketing initiatives and prioritizing resources effectively
- Adapting to changing market conditions and adjusting marketing strategies accordingly
- Collaborating with various departments and external partners to ensure cohesive messaging and branding
- Meeting and exceeding revenue targets and other key performance indicators
ASSUMPTION: This role presents several challenges, including remote team management, resource allocation, market adaptability, cross-functional collaboration, and performance pressure.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position places a stronger emphasis on membership growth, event marketing, and partnership development within the home services industry
- Unlike other marketing roles, this position requires a deep understanding of membership-based organizations and the unique needs of contractors across various membership tiers
- Career progression in this role may differ from traditional marketing career paths, with opportunities to specialize in home services industry-specific marketing strategies
ASSUMPTION: This role offers a unique opportunity for marketing professionals interested in specializing in home services industry-specific marketing strategies and membership-based organization growth.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to attract new HVAC, plumbing, and electrical industry members
- Creating and implementing a retention program to enhance existing member engagement and reduce churn within the Service Nation brand
- Planning and promoting a large-scale training event for members, including securing sponsorships, managing vendor relationships, and ensuring cohesive branding
ASSUMPTION: These sample projects demonstrate the diverse marketing responsibilities and strategic leadership required for this role.
❓ Key Questions to Ask During Interview
- How does the company support work-life balance for employees working remotely or in a hybrid arrangement?
- Can you describe the company's approach to professional development and internal promotions for marketing team members?
- How does the company measure the success of marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the Service Nation brand, and how can this role contribute to addressing them?
- How does the company collaborate with external partners to create co-branded marketing materials and campaigns that benefit both parties?
ASSUMPTION: These interview questions help candidates understand the company's culture, marketing strategies, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry-specific achievements
- Prepare for behavioral and situational interview questions that focus on your marketing strategies, team management, and budget management skills
- Research the company and the Service Nation brand to demonstrate your understanding of the role and the industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
