📌 Core Information
🔹 Job Title: EverConnect - Marketing Manager (Remote, US)
🔹 Company: Evercommerce
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
As a Marketing Manager at EverConnect, a division of Evercommerce, you will be responsible for driving integrated marketing campaigns across multiple platforms to generate leads, revenue, and brand growth. You will collaborate closely with the sales, product, and partnership teams to execute effective marketing strategies and deliver exceptional results. With a focus on both customer acquisition and retention, you will manage end-to-end marketing initiatives, from event planning to content creation and performance analysis.
ASSUMPTION: The role is focused on marketing for EverConnect, which specializes in home service lead generation and digital marketing services, within the larger Evercommerce company. This suggests a B2B software and services focus.
---
📋 Key Responsibilities
✅ Lead and execute integrated marketing campaigns across multiple platforms to drive leads, revenue, and brand growth
✅ Manage end-to-end execution of events and tradeshows, including coordination with internal teams, handling logistics, overseeing pre- and post-event marketing efforts, and ensuring seamless event delivery
✅ Collaborate with the Business Development team on partnerships to create tailored marketing materials, ensuring lead generation activities are effectively executed and driving partner awareness and business growth
✅ Support the creation of various marketing assets, such as blogs, email content, landing pages, campaign materials, and automated workflows, ensuring alignment with overall marketing goals
✅ Manage and execute the creation of visual assets for marketing campaigns, including print collateral, social media graphics, and email banners
✅ Analyze campaign performance, providing data-driven insights and recommendations to optimize future marketing strategies
✅ Communicate marketing plans, campaign results, and project recommendations to senior leadership, ensuring transparency and alignment with business objectives
✅ Stay up-to-date with the latest marketing tools, trends, and best practices, continuously seeking new ways to improve campaign execution and drive exceptional results
ASSUMPTION: The role requires a diverse set of marketing responsibilities, from strategic planning to tactical execution, across both digital and offline channels.
---
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related discipline
Experience: 5-7 years of marketing experience, preferably in SaaS software and/or B2B
Skills:
- Ability to work in a highly cross-functional environment with experience adapting to change in a high-growth business
- Proven experience in planning, executing, and managing tradeshows and events
- Experience in content marketing, including creating and managing blogs, webinars, case studies, and other digital content
- Hands-on experience with Marketing Automation Platforms (MAPs) such as HubSpot
- Experience with SEO, including keyword research, on-page optimization, and content strategies
- Experience managing social media campaigns and paid advertising
- Demonstrated experience collaborating on design initiatives, including creating visual assets
- Experience using Salesforce to track leads, manage data, and analyze sales performance
- Demonstrated ability to think strategically, solve problems effectively, and make confident decisions
- Strong organizational and time-management skills, with the ability to juggle numerous time-sensitive projects
- Ability to multi-task and work well in a fast-paced, collaborative environment
- Outstanding communication, interpersonal, and presentation skills
- Strong attention to detail, ensuring accuracy and consistency in all marketing materials
ASSUMPTION: The role requires a blend of strategic marketing expertise, hands-on execution skills, and the ability to thrive in a dynamic, cross-functional environment.
---
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 USD per year in most US locations
Benefits: Flexibility to work where/how you want, robust health and wellness benefits, continued investment in professional development, 401k with 4% company match, annual wellness stipend, flexible and generous paid time off, Employee Stock Purchase Program
Industry Comparison: The provided salary range appears to be competitive for a Marketing Manager role in the technology/software industry in the Denver, Colorado area.
ASSUMPTION: The salary range is typical for a Marketing Manager position with 5-7 years of experience in the SaaS/B2B software industry, based on market data for similar roles in this location.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Evercommerce is a leading service commerce platform providing tailored, end-to-end SaaS solutions for the Home & Field Services, Health Services, and Fitness & Wellness industries.
Company Size: Evercommerce has over 685,000 customers, indicating it is a sizable and established player in the service technology market.
Company Stage: As a publicly traded company (Nasdaq: EVCM), Evercommerce is in the growth/expansion stage of its lifecycle.
ASSUMPTION: Evercommerce is a well-funded, publicly-traded technology company that has established a significant customer base and market presence in its target industries.
---
📊 Role Analysis
Career Level: This Marketing Manager role is at the mid-to-senior level, requiring 5-7 years of relevant experience.
Reporting Structure: The Marketing Manager will report to the Director of Marketing, suggesting they are part of a larger marketing team and function.
Team Size/Composition: The size and composition of the marketing team is not explicitly stated, but it is likely a cross-functional team supporting the broader EverConnect and Evercommerce initiatives.
Growth Opportunities: The role offers the potential for continued growth and advancement within the marketing organization, as well as exposure to different aspects of the business.
ASSUMPTION: This is a mid-level marketing role with opportunities for career progression, both within the marketing function and potentially across other business units.
---
🌍 Location & Work Environment
Office Type: This role can be based anywhere in the United States or Canada, with the option to work remotely or from one of Evercommerce's offices.
Geographic Context: Denver, Colorado is a major technology hub, with a relatively high cost of living but access to a talented labor pool and thriving business community.
Work Schedule: The job description does not mention specific work schedule requirements, but remote or hybrid work arrangements are common for this type of role.
Regional Considerations: As a globally distributed team, Evercommerce has experience managing remote work across different time zones, which can be beneficial for work-life balance.
ASSUMPTION: Evercommerce offers flexibility in work location, with the option to be fully remote or work from one of their offices, which aligns with industry trends for marketing roles in the technology sector.
---
💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screen, followed by 1-2 rounds of in-person or virtual interviews with the hiring manager, team members, and potentially cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing expertise, project management skills, cross-functional collaboration abilities, and cultural fit.
Application Tips: Applicants should highlight their relevant B2B marketing experience, especially in the SaaS/technology industry, and demonstrate their skills in campaign planning, content creation, and data-driven decision making.
ATS Keywords: Relevant keywords to include in the application may include "marketing manager", "B2B marketing", "SaaS marketing", "lead generation", "marketing automation", "event management", and "content marketing".
ASSUMPTION: The interview process and application requirements are consistent with standard practices for mid-level marketing roles in the technology industry.
---
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., HubSpot)
- Customer Relationship Management (CRM) tools (e.g., Salesforce)
- SEO and content management tools
- Social media marketing platforms
- Design and visual asset creation tools
ASSUMPTION: These are common marketing tools and technologies used in B2B SaaS companies, based on the job responsibilities and industry trends.
---
👔 Cultural Fit Considerations
Company Values: Evercommerce values innovation, teamwork, and a customer-centric approach, as evidenced by its mission to digitally transform the service economy.
Work Style: The role requires the ability to thrive in a fast-paced, collaborative environment, adapt to change, and work cross-functionally to deliver results.
Self-Assessment: Candidates should consider whether they are comfortable working in a distributed, remote-friendly setting, and if they have the strategic mindset and execution skills to excel in a high-growth, technology-driven organization.
ASSUMPTION: Evercommerce has a dynamic, collaborative, and results-oriented culture that values adaptability and cross-functional cooperation.
---
⚠️ Potential Challenges
The Marketing Manager role at Evercommerce may face the following potential challenges:
- Juggling multiple concurrent marketing initiatives and projects with tight deadlines
- Effectively coordinating with various internal teams (sales, product, partnerships) to ensure alignment and successful campaign execution
- Keeping up with the rapid pace of change in the technology industry and adapting marketing strategies accordingly
ASSUMPTION: The high-growth, cross-functional nature of this role may present challenges in terms of workload management, stakeholder alignment, and the need to continuously evolve marketing approaches.
---
📈 Similar Roles Comparison
This Marketing Manager role is similar to other mid-level marketing positions in the B2B SaaS/technology industry, with a focus on integrated campaign management, content creation, and data-driven optimization. However, the specific responsibilities around event planning and partnership marketing may be more tailored to EverConnect's lead generation and digital marketing services business model.
ASSUMPTION: While the core marketing responsibilities are typical for the industry, the role's focus on event management and partner-driven marketing activities sets it apart from more generalized B2B marketing manager positions.
---
📝 Sample Projects
- Develop and execute a multi-channel marketing campaign to generate qualified leads for EverConnect's home service lead generation solutions
- Collaborate with the Business Development team to create co-branded marketing assets and drive joint marketing activities with key partners
- Manage the planning, promotion, and post-event analysis for EverConnect's presence at industry trade shows and conferences
- Create a content marketing strategy to educate and engage EverConnect's target audience, including blog posts, webinars, and case studies
- Optimize email nurture workflows and landing pages to improve lead conversion rates and customer retention
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of initiatives a Marketing Manager in this role would be expected to handle.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details on the current marketing team structure and how this role would fit into the larger organization?
2. What are the primary marketing channels and tactics that EverConnect currently leverages, and where do you see the greatest opportunities for growth?
3. How does the marketing team collaborate with the sales and business development functions to drive pipeline and revenue growth?
4. What are the biggest marketing challenges that EverConnect is currently facing, and how would you approach tackling them in this role?
5. Can you share examples of successful marketing campaigns or initiatives that have had a significant impact on the business?
6. What professional development and growth opportunities are available for this role within the marketing organization or the broader Evercommerce company?
ASSUMPTION: These questions are designed to help the candidate better understand the team dynamics, marketing strategy, cross-functional relationships, and professional development opportunities associated with the role.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Marketing Manager opportunity at Evercommerce, applicants should:
1. Thoroughly review the job description and required qualifications to ensure they are a strong fit.
2. Tailor their resume and cover letter to highlight their relevant B2B marketing experience, especially in the SaaS/technology industry.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and genuine interest in the role.
4. Research Evercommerce and the EverConnect business to understand the company's market position, values, and growth trajectory.
5. Be prepared to discuss their ability to thrive in a fast-paced, cross-functional environment and contribute to the company's continued success.
6. Optimize their application for relevant applicant tracking systems (ATS) by incorporating industry-standard keywords throughout their materials.
By taking these steps, applicants can position themselves as strong candidates who are well-aligned with the Marketing Manager role and Evercommerce's organizational needs.
