📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Behavioral Health - (Remote, CAN)
🔹 Company: EverCommerce
🔹 Location: Remote (Ontario), Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for two key products
- Collaborating cross-functionally with internal teams and external agencies
- Creating and managing marketing budget, allocating resources effectively
- Establishing foundational processes for product marketing to scale efforts over time
ASSUMPTION: This role requires a strategic and hands-on individual who can thrive in dynamic environments and is eager to roll up their sleeves while setting the foundation for scalable growth.
📋 Key Responsibilities
✅ Develop and execute the go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting.
✅ Own and manage marketing execution, including content creation, campaign development, and lifecycle programs to drive customer engagement and growth.
✅ Collaborate cross-functionally with internal central marketing teams (e.g., Product, Sales, Demand Gen, Brand, Comms) to support execution of Behavioral Health marketing initiatives.
✅ Manage agency relationships to supplement internal capabilities and ensure high-quality delivery of marketing assets.
✅ Conduct market, customer, and competitive research to inform messaging and strategy.
✅ Create marketing assets such as product one-pagers, sales enablement tools, website copy, case studies, email campaigns, and more.
✅ Track and report on performance metrics, optimizing based on data and insights.
✅ Establish foundational processes and frameworks for product marketing to scale efforts over time.
✅ Serve as the voice of the product internally and externally, ensuring a consistent narrative across all touchpoints.
✅ Create and manage marketing budget, allocating resources effectively across various marketing channels to achieve goals, maximizing ROI.
✅ Manage tradeshow/event planning and execution for industry events and conferences.
ASSUMPTION: This role requires a strong project management skillset, with the ability to juggle strategy and execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience in product marketing or a related marketing function, preferably in B2B, tech, or scale-up environments.
Required Skills:
- Proven success developing and executing GTM strategies and campaigns from scratch
- Strong project management skills
- Experience working cross-functionally and managing agency, freelancer, and vendor relationships
- Excellent written and verbal communication skills, with a sharp eye for compelling storytelling
- A collaborative, proactive, and flexible mindset
- Self-starter comfortable operating in ambiguity and building processes from the ground up
Preferred Skills:
- Experience in the behavioral health or related industries
- Fluency in French or other languages relevant to the Canadian market
ASSUMPTION: Candidates with experience in the behavioral health industry or relevant languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - 120,000 per year (target base compensation)
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Registered Retirement Savings Plan (RRSP) with 4% company match
- Flexible and generous time-off
- Employee Stock Purchase Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is a target and may vary based on location, local market variances, and candidate experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions for service-based businesses
- Specializes in Home & Field Services, Health Services, and Fitness & Wellness industries
- Offers end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications
Company Specialties:
- SaaS
- Software
- Services
- and SMB
Company Website: evercommerce.com
ASSUMPTION: EverCommerce is a growing, mid-sized company with a focus on providing integrated SaaS solutions for service-based businesses.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and execution responsibilities
Reporting Structure: This role reports directly to the VP of Product Marketing and may have team members reporting to them in the future
Work Arrangement: Remote work with the option to work in-office or hybrid, depending on the candidate's preference and location
Growth Opportunities:
- As the first product marketing hire for these product lines, there is significant opportunity for growth and impact
- Potential to build and lead a team in the future
- Career progression into a director or VP role within the product marketing function
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first with office locations in Denver, Colorado, and other North American cities
Office Location(s): 3601 Walnut St, Ste 400, Denver, Colorado 80205, US
Geographic Context:
- Ontario, Canada, where this role is based, is the most populous province in Canada and has a diverse economy
- The role can be based anywhere in Canada, with the option to work in-office or remotely
- This role may require travel to the corporate headquarters in Denver, Colorado, or other office locations around North America
Work Schedule: Full-time, typically 40 hours per week, with flexibility to work where/how you want within your country of employment
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in Canada, with the option to work in-office or hybrid.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the VP of Product Marketing
- Case study presentation and/or take-home assignment
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Cross-functional collaboration and communication skills
- Project management and execution capabilities
- Cultural fit and alignment with EverCommerce's values
Application Tips:
- Highlight relevant experience in product marketing, go-to-market strategy, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a case study or presentation showcasing your go-to-market strategy and execution skills
ATS Keywords: Product Marketing, Go-Market Strategy, Cross-Functional Collaboration, Behavioral Health, Marketing Execution, Budget Management, Agency Management, Sales Enablement, Storytelling, Self-Starter, Process Building
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and execution skills, as well as their cultural fit with EverCommerce.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The successful candidate will have experience with marketing automation and CRM platforms, project management tools, and analytics and reporting tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you approach developing and executing go-to-market strategies for new products?
- Can you describe a time when you had to manage multiple agency relationships to deliver high-quality marketing assets?
- How do you ensure a consistent narrative for a product across all touchpoints, both internally and externally?
ASSUMPTION: EverCommerce values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, and who thrive in dynamic and fast-paced environments.
⚠️ Potential Challenges
- This role requires a self-starter comfortable operating in ambiguity and building processes from the ground up
- Candidates may face competition from other experienced product marketing professionals in the tech and scale-up environments
- This role may require travel to the corporate headquarters in Denver, Colorado, or other office locations around North America
- The remote work arrangement may present challenges in terms of communication and collaboration with team members in different time zones
ASSUMPTION: The successful candidate will be comfortable operating in ambiguity, building processes from the ground up, and collaborating effectively in a remote work environment.
📈 Similar Roles Comparison
- This role differs from traditional product marketing roles in that it is the first product marketing hire for these product lines, offering significant growth and impact opportunities
- Compared to other roles in the behavioral health industry, this role offers a unique opportunity to drive marketing efforts for two core products within a broader portfolio
- Career progression in this role could lead to a director or VP role within the product marketing function, with potential to build and lead a team
ASSUMPTION: This role offers unique growth and impact opportunities compared to traditional product marketing roles and roles within the behavioral health industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including positioning, messaging, competitive analysis, and audience targeting
- Managing a marketing campaign to drive customer engagement and growth for an existing product, including content creation, campaign development, and lifecycle programs
- Conducting market, customer, and competitive research to inform messaging and strategy for a product line, and creating marketing assets such as product one-pagers, sales enablement tools, website copy, case studies, and email campaigns
ASSUMPTION: These sample projects illustrate the strategic and execution responsibilities of this role, as well as the cross-functional collaboration required to deliver impactful marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the product marketing function and the vision for its growth and evolution?
- How does this role fit into the broader product marketing strategy for EverCommerce?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EverCommerce support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility in a remote work environment?
ASSUMPTION: These key questions will help candidates understand the strategic context, priorities, and growth opportunities for this role, as well as EverCommerce's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role, such as product marketing, go-to-market strategy, cross-functional collaboration, and marketing execution
- Prepare a case study or presentation showcasing your go-to-market strategy and execution skills, highlighting your approach to positioning, messaging, audience targeting, and campaign development
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
