EverPro - Director, Marketing Operations

📌 Core Information

🔹 Job Title: Director, Marketing Operations

🔹 Company: EverCommerce

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing operations to drive scalable execution and efficiency
• Optimization of lead management, funnel operations, and campaign performance
• Cross-functional collaboration with Marketing, Sales, Finance, and RevOps teams
• Data-driven decision-making through performance frameworks and dashboards

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving operational excellence and maximizing marketing ROI.

📋 Key Responsibilities

✅ Define and evolve the marketing operating framework to drive scalable execution, process consistency, and alignment with business and revenue objectives

✅ Optimize lead management and funnel operations, including scoring, routing, segmentation, and MQL-to-SQL conversion, in partnership with Sales Operations

✅ Forecast marketing-sourced demand and lead volume to support accurate pipeline planning and revenue alignment

✅ Lead the development and execution of marketing planning, budgeting, and forecasting in partnership with Marketing, Finance, and GTM stakeholders to align marketing investments with revenue goals

✅ Develop and maintain performance dashboards to track marketing KPIs, pipeline contribution, and campaign ROI

✅ Drive pipeline reporting and closed-loop measurement to inform campaign optimization and strategic decision-making

✅ Shape the marketing technology strategy by partnering with Revenue and Business Operations to ensure seamless integration, automation, and data-driven decision-making

✅ Lead, coach, and develop a high-performing Marketing Operations team focused on execution, innovation, and transformation

ASSUMPTION: This role involves a mix of strategic planning, process improvement, and team leadership, with a strong focus on driving marketing efficiency and effectiveness.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Operations, Finance, or a related field (MBA a plus)

Experience: 7+ years of experience in Marketing Operations or related roles, including 3+ years in a leadership position building and developing high-performing teams

Required Skills:

• Deep understanding of B2B SaaS marketing across the full customer lifecycle
• Proven success driving pipeline contribution, marketing efficiency, and ROI improvement
• Strong analytical skills with experience building performance frameworks, dashboards, and executive-level insights
• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Familiarity with integrating marketing systems and data tools to enable measurement and automation

Preferred Skills:

• Experience working remotely in a distributed team environment
• Familiarity with the service commerce industry or similar verticals

ASSUMPTION: Candidates should have a strong background in marketing operations, with a proven track record of driving marketing efficiency and ROI. Experience working remotely is a plus, given the distributed nature of the team.

💰 Compensation & Benefits

Salary Range: $180,000 to $190,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Benefits:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• 401k or RRSP with company match
• Annual wellness stipend
• Flexible and generous paid time off
• Employee Stock Purchase Program

Working Hours: Full-time, with flexibility to work remotely or in-office

ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for this role. Benefits are comprehensive and competitive, reflecting the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions for service-based businesses. The company specializes in Home & Field Services, Health Services, and Fitness & Wellness industries.

Company Size: EverCommerce has 1,001-5,000 employees, providing ample opportunities for collaboration and growth within a mid-sized organization.

Founded: 2016, with a focus on providing end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.

Company Description:

• EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention.
• The company's modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals.
• EverCommerce is committed to fostering a diverse and inclusive work environment, with a globally distributed team across the US, Canada, the UK, Jordan, New Zealand, and Australia.

Company Specialties:

• SaaS
• Software
• Services
• and SMB

Company Website: https://www.evercommerce.com

ASSUMPTION: EverCommerce is a well-established company in the service commerce industry, with a strong focus on providing integrated SaaS solutions for service-based businesses. The company's commitment to diversity and inclusion is evident in its globally distributed team and comprehensive benefits package.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills to drive marketing operations and team development.

Reporting Structure: The Director of Marketing Operations reports to the Head of Revenue Operations and serves as a key partner to the Head of Marketing.

Work Arrangement: This role can be based anywhere in the United States or Canada, with flexibility to work remotely or in-office. The role may require travel to the Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Growth Opportunities:

• Potential to expand the marketing operations team and scope of responsibilities
• Opportunities to collaborate with cross-functional teams and influence marketing strategy
• Possibility to transition into a more senior leadership role within the organization

ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career progression within the organization. The role's cross-functional nature also provides ample opportunities for collaboration and learning.

🌍 Location & Work Environment

Office Type: EverCommerce has a distributed team, with the option to work remotely, in-office, or in a hybrid arrangement.

Office Location(s): EverCommerce has offices in Denver, Colorado, and other locations around North America. However, this role can be based anywhere in the United States or Canada.

Geographic Context:

• The United States and Canada offer diverse cultural experiences and opportunities for personal and professional growth.
• The company's distributed team model allows for flexibility and work-life balance.
• The role may require occasional travel to corporate headquarters or other office locations.

Work Schedule: Full-time, with flexible hours and the option to work remotely or in-office

ASSUMPTION: The distributed team model at EverCommerce provides a flexible and inclusive work environment, with opportunities for collaboration and growth across different time zones and locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and team management skills
• Technical proficiency in marketing automation and CRM systems
• Cross-functional collaboration and communication

Application Tips:

• Highlight your experience in marketing operations and driving marketing efficiency and ROI
• Tailor your resume and cover letter to emphasize your relevant skills and accomplishments
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills

ATS Keywords: Marketing Operations, Lead Management, Funnel Optimization, Campaign Performance, Marketing Automation, CRM Systems, Cross-Functional Collaboration, Strategic Thinking, Data-Driven Decision Making

ASSUMPTION: The interview process at EverCommerce is designed to assess candidates' strategic thinking, leadership, and technical skills, with a focus on their ability to drive marketing efficiency and effectiveness.

🛠️ Tools & Technologies

• Marketo or HubSpot (marketing automation)
• Salesforce (CRM)
• Other marketing and sales tools, as needed

ASSUMPTION: Candidates should have experience with marketing automation platforms and CRM systems, as well as a willingness to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven
• Adaptable
• Data-informed
• Cross-functional
• Remote-friendly

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working remotely with a distributed team?
• Are you passionate about driving marketing efficiency and ROI through data-driven decision-making?
• Do you have strong leadership skills and the ability to coach and develop a high-performing team?

ASSUMPTION: EverCommerce values candidates who are customer-centric, innovative, and collaborative, with a strong work ethic and a results-driven mindset. Candidates should be comfortable working remotely and adaptable to a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Balancing strategic planning with hands-on execution
• Managing a remote team and fostering a collaborative work environment
• Adapting to a dynamic, fast-growing organization with evolving priorities
• Occasional travel requirements for in-person meetings and events

ASSUMPTION: This role presents unique challenges, such as balancing strategic planning with hands-on execution and managing a remote team. However, these challenges also offer opportunities for growth and learning in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a stronger emphasis on strategic thinking and cross-functional collaboration
• In the service commerce industry, this role focuses on driving marketing efficiency and effectiveness for service-based businesses
• Career progression in this role could lead to more senior leadership positions within the organization or related fields

ASSUMPTION: This role offers a unique blend of strategic planning, process improvement, and team leadership, with a strong focus on driving marketing efficiency and effectiveness in the service commerce industry.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve MQL-to-SQL conversion
• Optimizing campaign performance by analyzing data and making data-driven recommendations
• Leading a team project to improve marketing and sales alignment, resulting in increased pipeline contribution and ROI

ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the Director of Marketing Operations role at EverCommerce.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization?
• What are the biggest challenges facing the marketing operations team, and how can I help address them?
• How does EverCommerce support the professional development and growth of its marketing operations team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does EverCommerce foster a collaborative and inclusive work environment, particularly for remote team members?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, challenges, growth opportunities, and work environment, helping candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: EverCommerce Career Portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that focus on your strategic thinking, leadership, and technical skills
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.