📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager (Remote Ontario/Canada)
🔹 Company: EverCommerce
🔹 Location: Remote (Ontario, Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for B2B SaaS companies
- Monitoring and optimizing website performance and digital channels
- Managing digital marketing budgets and driving sales enablement projects
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strong operational mindset and a deep understanding of digital marketing KPIs and data analysis.
📋 Key Responsibilities
✅ Regularly monitor overall website performance trends and identify optimization opportunities
✅ Create a holistic digital marketing strategy with key benchmarks for acquisition and retention
✅ Support digital channel experts by providing solution context and driving digital strategy conversations
✅ Research and evaluate new paid channel opportunities
✅ Drive sales enablement projects and conversations to improve mid and bottom of funnel CVRs
✅ Project manage small, cross-functional digital campaigns
✅ Manage an overall digital marketing budget using core KPIs
✅ Bring fresh ideas and brainstorms to the team to connect with the audience and drive leads, subscriptions, and activations
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of global marketing experience, preferably in B2B SaaS software, and 2+ years with subscription-based products
Required Skills:
- Proven experience leveraging data to drive holistic, full-funnel digital marketing strategies
- Excellent understanding of digital marketing KPIs and data analysis skills
- Proficient in Google Analytics
- Exceptional presentation skills
- Proven ability to successfully communicate across all levels of an organization
Preferred Skills:
- Experience with SEO and content marketing
- Knowledge of marketing automation tools
- Familiarity with A/B testing and conversion rate optimization
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 140,000 - 160,000 per year (target base compensation for most US locations, may vary based on location, local market variances, and candidate experience)
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- Registered Retirement Savings Plan (RRSP) with 4% company match
- Continued investment in your professional development
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
Working Hours: Full-time, typically 40 hours per week (flexible work arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on the target base compensation for most US locations. Final offer amounts may vary based on location, local market variances, and candidate experience.
📌 Applicant Insights
🔍 Company Context
Industry: EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions for service-based businesses. It specializes in Home & Field Services, Health Services, and Fitness & Wellness industries.
Company Size: Medium (1,001-5,000 employees)
Founded: 2016
Company Description:
- EverCommerce offers a suite of vertically-tailored, integrated SaaS solutions that help service-based businesses accelerate growth, streamline operations, and increase retention
- Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals
- EverCommerce is committed to digital transformation and empowering service professionals
Company Specialties:
- SaaS
- Software
- Services
- and SMB
Company Website: evercommerce.com
ASSUMPTION: EverCommerce is a rapidly growing company with a strong focus on digital transformation and empowering service professionals.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them
Work Arrangement: Remote OK, with flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a rapidly growing company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential to take on more responsibility and advance their career within the marketing team.
🌍 Location & Work Environment
Office Type: Remote (with the option to work in-office or hybrid)
Office Location(s): Remote (Ontario, Canada)
Geographic Context:
- Ontario, Canada is a large and diverse province with a strong economy and a growing tech industry
- The remote work arrangement allows for flexibility and work-life balance
- EverCommerce has offices in multiple locations, including Denver, Colorado, and other North American cities
Work Schedule: Full-time, typically 40 hours per week (flexible work arrangements may be available)
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the option to work in-office or hybrid provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the marketing team to assess digital marketing skills and strategy development
- Final interview with the VP of Marketing to discuss fit and next steps
Key Assessment Areas:
- Digital marketing strategy development
- Data analysis and interpretation
- Presentation and communication skills
- Project management and cross-functional team collaboration
Application Tips:
- Highlight your experience with B2B SaaS marketing and data-driven strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of digital marketing campaigns you've managed and their outcomes
ATS Keywords: Digital Marketing, B2B SaaS, Data Analysis, Google Analytics, Marketing Strategy, SEO, Conversion Rate Optimization, Sales Enablement, Project Management, A/B Testing
ASSUMPTION: EverCommerce uses Applicant Tracking Systems (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. EverCommerce will provide training and support to help you succeed in your role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong operational mindset and a deep understanding of digital marketing KPIs?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you thrive in a fast-paced, results-oriented environment?
ASSUMPTION: EverCommerce values candidates who are data-driven, results-oriented, and collaborative, with a strong focus on customer-centric innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working remotely and collaborating with cross-functional teams across different time zones
- Keeping up with the latest digital marketing trends and best practices
- Balancing the need for data-driven decision-making with the need for quick, agile execution
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Marketing Manager with a focus on digital channels
- Compared to other B2B SaaS marketing roles, this position places a stronger emphasis on data analysis and optimization
- Career progression in this role may lead to leadership positions within the marketing team or broader management roles within EverCommerce
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a strong focus on data-driven decision-making and optimization.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new B2B SaaS product launch
- Optimizing website performance and conversion rates through A/B testing and CRO best practices
- Managing a cross-functional team to execute a large-scale digital campaign, including email marketing, PPC advertising, and social media promotion
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, from strategic planning and optimization to tactical execution and team management.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- What are the key priorities for this role in the first 30-60-90 days?
- How does EverCommerce support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working remotely for this role, and how does EverCommerce support its remote employees?
- How does EverCommerce approach collaboration and communication across different time zones and remote teams?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, and ensure a good fit for your skills and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: EverPro - Sr. Digital Marketing Manager (Remote Ontario/Canada)
- Tailor your resume and cover letter to highlight your relevant skills and experiences with B2B SaaS marketing and data-driven strategies
- Prepare examples of digital marketing campaigns you've managed and their outcomes
- Follow up with the EverCommerce HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
