📌 Core Information
🔹 Job Title: Sr. Digital Marketing Manager (Remote Ontario/Canada)
🔹 Company: Evercommerce
🔹 Location: Remote, Ontario/Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for B2B SaaS companies
- Monitoring website performance and optimizing channels
- Managing digital marketing budgets
- Collaborating with internal teams and stakeholders
ASSUMPTION: This role requires a strong operational mindset and a data-driven approach to digital marketing.
📋 Key Responsibilities
✅ Regularly monitor overall website performance trends and identify optimization opportunities
✅ Create a holistic digital marketing strategy with key benchmarks for acquisition and retention
✅ Support digital channel experts by providing solution context for improved targeting and messaging
✅ Research and evaluate new paid channel opportunities
✅ Drive sales enablement projects to improve mid and bottom of funnel CVRs
✅ Project manage small, cross-functional digital campaigns
✅ Manage an overall digital marketing budget using core KPIs
✅ Bring fresh ideas to the team to connect with the audience and drive leads, subscriptions, and activations
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work in a fast-paced, results-oriented environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of global marketing experience, preferably in B2B SaaS software, and 2+ years with subscription-based products
Required Skills:
- Proven experience leveraging data to drive holistic, full-funnel digital marketing strategies
- Excellent understanding of digital marketing KPIs and data analysis skills
- Proficient in Google Analytics
- Exceptional presentation skills
- Proven ability to successfully communicate across all levels of an organization
Preferred Skills:
- Experience with SEO and content marketing
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of digital marketing KPIs are ideal for this role.
💰 Compensation & Benefits
Salary Range: CAD 140,000 - 160,000 per year
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- Registered Retirement Savings Plan (RRSP) with 4% company match
- Continued investment in your professional development
- Flexible and generous time-off
- Employee Stock Purchase Program
Working Hours: Full-time, with flexibility to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in service commerce platforms for various industries
Company Size: 1,001-5,000 employees, with a widely distributed team across North America, Europe, and the Middle East
Founded: 2016, with headquarters in Denver, Colorado
Company Description:
- EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions
- Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals
- Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries
Company Specialties:
- SaaS
- Software
- Services
- and SMB
Company Website: https://www.evercommerce.com
ASSUMPTION: EverCommerce is a well-established company in the service commerce platform industry, with a strong focus on providing tailored SaaS solutions for various service-based businesses.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and development within the marketing team
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with internal marketing teams and key stakeholders
Work Arrangement: Remote, with the option to work in-office or hybrid, and occasional travel to corporate headquarters or other office locations
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to gain experience in a fast-growing, dynamic industry
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-growing industry and gain experience in a variety of marketing disciplines.
🌍 Location & Work Environment
Office Type: Remote, with the option to work in-office or hybrid
Office Location(s): Toronto, Ontario, and Vancouver, British Columbia
Geographic Context:
- Ontario: Known for its diverse economy, with a strong focus on technology and finance industries
- British Columbia: Home to a thriving tech industry, with a focus on software development and digital media
Work Schedule: Full-time, with flexibility to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere within Canada.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Digital marketing expertise and strategy
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the B2B SaaS industry and EverCommerce's products and services
- Showcase your ability to develop and implement digital marketing strategies that drive growth
ATS Keywords: Digital Marketing, B2B SaaS, Data Analysis, Google Analytics, Presentation Skills, Communication Skills, Marketing Strategy, Conversion Rate Optimization, SEO, Project Management, Sales Enablement, Audience Targeting, Budget Management, Lead Generation, Customer Relationship Management
ASSUMPTION: EverCommerce uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Results-oriented and data-driven
- Collaborative and team-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing KPIs and data analysis skills?
- Are you comfortable working in a fast-paced, results-oriented environment?
- Do you have excellent communication and presentation skills?
- Are you able to work collaboratively with internal teams and stakeholders?
ASSUMPTION: EverCommerce values candidates who are data-driven, results-oriented, and able to work collaboratively in a fast-paced environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Occasional travel to corporate headquarters or other office locations may be required
- Managing a digital marketing budget may require strong analytical skills and strategic planning
- Working in a fast-growing, dynamic industry may present unique challenges and opportunities
ASSUMPTION: These challenges can be overcome with strong communication, time management, and strategic planning skills.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in B2B SaaS, this role offers a unique opportunity to work in a fast-growing, dynamic industry
- EverCommerce's focus on service commerce platforms sets it apart from other B2B SaaS companies
- This role offers a unique opportunity to gain experience in a variety of marketing disciplines and work on cross-functional projects
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-growing industry and gain experience in a variety of marketing disciplines.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a new B2B SaaS product launch
- Optimizing website performance and improving conversion rates through A/B testing and CRO techniques
- Managing a digital marketing budget and allocating resources to maximize ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for EverCommerce?
- What opportunities are there for growth and development within the marketing team?
- How does EverCommerce support work-life balance for remote employees?
- What is the team structure and dynamic like within the marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching EverCommerce's products and services and demonstrating your understanding of the B2B SaaS industry
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
