🚀 Job Overview
As the Customer Marketing Manager for Retention & Advocacy at EverWell, an EverCommerce vertical, you will be responsible for engaging existing customers to increase product engagement, usage, and long-term retention. Working closely with cross-functional teams, you will deliver exceptional customer experiences that showcase the value of EverWell's SaaS solutions and foster advocacy for the brand.
ASSUMPTION: The role is focused on customer marketing and retention for EverWell, a vertical within the broader EverCommerce organization, which provides SaaS solutions to the beauty and wellness industries.
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📋 Key Responsibilities
✅ Successfully onboard and drive usage of EverWell's products early in the customer lifecycle
✅ Create educational campaigns and content to enable deeper product usage over the customer lifetime
✅ Collaborate with Customer Success and Support teams to deliver the content and communications customers need to maximize value
✅ Utilize a multi-channel, multi-platform approach to share critical information and updates about new functionality, features, and important operational changes
✅ Build customer advocacy, manage reviews, and foster community engagement by gathering customer feedback and sentiment
✅ Leverage data and insights to drive effectiveness and efficiency across all customer marketing initiatives
ASSUMPTION: The key responsibilities focus on customer onboarding, engagement, retention, and advocacy across multiple communication channels.
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🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of marketing experience at a SaaS or relevant technology company
Skills:
- Exceptional onboarding and adoption marketing campaign ideation and creation
- Experience with 'self-service' customer support models (desired)
- Strong copywriting and communication skills
- Customer-centric mindset with a passion for building strong customer relationships
- Strategic thinking and the ability to translate strategy into actionable plans
- Excellent influencing and communication skills
- Hands-on experience with CRM, email automation, and customer management tools
- Demonstrable experience in lead funnel management and leveraging customer lifecycle data
ASSUMPTION: The required qualifications focus on marketing experience, customer-centric skills, and familiarity with SaaS/technology environments.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION - Based on market data for similar customer marketing roles in the Wellington, New Zealand area, the expected salary range for this position is likely between NZ$80,000 - NZ$100,000 per year. Benefits may include standard offerings such as health insurance, retirement contributions, and paid time off.
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📌 Applicant Insights
🔍 Company Context
Industry Position: EverCommerce is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions to over 690,000 global service-based businesses.
Company Size: EverCommerce is a publicly traded (Nasdaq: EVCM) technology company.
Company Stage: Established growth-stage company
ASSUMPTION: EverCommerce is a well-established, publicly traded technology company that serves a large number of global customers across various service-based industries.
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📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional, likely at the mid-to-senior level.
Reporting Structure: The Customer Marketing Manager will work closely with cross-functional teams, including Customer Success and Support, to deliver customer programs.
Team Size/Composition: Not specified, but likely part of a larger customer marketing and retention team within the EverWell business unit.
Growth Opportunities: Successful performance in this role could lead to further advancement within the customer marketing or broader marketing functions at EverCommerce.
ASSUMPTION: This is a mid-to-senior level customer marketing role with opportunities for career growth within the company.
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🌍 Location & Work Environment
Office Type: This role can be based anywhere in New Zealand and offers the flexibility to work remotely.
Geographic Context: Wellington is the capital city of New Zealand and a tech hub, with a relatively high cost of living compared to other parts of the country.
Work Schedule: Not specified, but likely a standard full-time schedule.
Regional Considerations: New Zealand's work culture emphasizes work-life balance, so the company may offer additional benefits to support this.
ASSUMPTION: This is a remote-friendly role based in New Zealand, with the option to work from home or the company's offices in Wellington, Auckland, or Dunedin.
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💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, one or more in-depth interviews, and potentially a skills assessment or portfolio review.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing campaign ideation and execution skills, customer-centric mindset, data analysis capabilities, and cross-functional collaboration abilities.
Application Tips: Highlight relevant experience in customer retention, marketing automation, and data-driven decision-making. Emphasize your passion for delivering exceptional customer experiences.
ATS Keywords: customer marketing, retention, advocacy, SaaS, CRM, email automation, customer lifecycle, onboarding, customer success, content creation
ASSUMPTION: The interview and application process will be standard for a mid-to-senior level marketing role, with a focus on the candidate's customer-centric skills and experience.
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🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Email marketing and marketing automation platforms
- Customer data analytics and insights tools
- Content management systems (CMS)
- Social media platforms for community engagement
ASSUMPTION: These are common tools and technologies used in customer marketing and retention roles within the SaaS industry.
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👔 Cultural Fit Considerations
Company Values: EverCommerce values inclusion, collaboration, and work-life balance. The company supports professional development and employee wellbeing.
Work Style: The role likely requires a balance of independent work and cross-functional collaboration, with a focus on data-driven decision-making and creative problem-solving.
Self-Assessment: Consider your passion for delivering exceptional customer experiences, your ability to thrive in a fast-paced environment, and your interest in contributing to the growth of a leading technology company.
ASSUMPTION: EverCommerce's culture emphasizes inclusion, work-life balance, and continuous learning, which should be considered by applicants.
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⚠️ Potential Challenges
The role may involve managing a large volume of customer communications and campaigns across multiple channels, which could be demanding. Navigating cross-functional relationships and aligning with various stakeholders may also require strong communication and influencing skills.
ASSUMPTION: The high volume of customer-facing work and the need for cross-functional collaboration may present challenges for the successful candidate.
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📈 Similar Roles Comparison
This Customer Marketing Manager role is similar to other customer retention and advocacy positions within the SaaS industry, focused on driving customer engagement, loyalty, and advocacy. However, it may have a stronger emphasis on data-driven decision-making and the use of marketing automation tools compared to some more generalist customer marketing roles.
ASSUMPTION: This role is aligned with industry standards for customer marketing positions in the SaaS/technology sector.
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📝 Sample Projects
- Develop and implement a comprehensive onboarding program to drive early product adoption and usage among new customers
- Create a series of educational email campaigns and webinars to help existing customers maximize the value of their EverWell subscription
- Analyze customer lifecycle data to identify churn risk and design targeted retention initiatives
- Manage the company's online review monitoring and response process to build customer advocacy
- Collaborate with the product team to gather customer feedback and incorporate it into product roadmap planning
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of initiatives a Customer Marketing Manager in this role may undertake.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the specific customer segments and personas you serve within the EverWell business unit?
2. What are the key metrics and KPIs that this role is responsible for managing and improving?
3. How does the customer marketing team collaborate with other departments, such as Customer Success and Product, to deliver seamless customer experiences?
4. What types of ongoing training and professional development opportunities are available to help me grow in this role?
5. Can you provide examples of successful customer retention and advocacy campaigns that the team has implemented in the past?
6. How does the company's remote work policy and culture support work-life balance for employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team dynamics, as well as demonstrate their interest in the position and the organization.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To apply for this role effectively, be sure to:
- Carefully review the job description and required qualifications to assess your fit
- Tailor your resume and cover letter to highlight your relevant experience in customer marketing, retention, and advocacy
- Prepare thoughtful questions to ask during the interview that demonstrate your interest and alignment with the role and the company
- Be ready to discuss your customer-centric approach, data analysis skills, and ability to collaborate cross-functionally
- Submit your application materials through the preferred channels indicated by the employer
- Follow up on the status of your application and be responsive to any requests for additional information
By taking these steps, you can put your best foot forward and increase your chances of being selected for this exciting opportunity at EverCommerce.
