📌 Core Information
🔹 Job Title: Digital Marketing Manager (Remote NZ or AU)
🔹 Company: EverWell (EverCommerce)
🔹 Location: Remote (NZ or AU)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (AU/NZ)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing and growth strategies
- Managing digital paid media
- Tracking, analyzing, reporting, and optimizing performance
- Driving website engagement and conversion
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a proven track record in digital marketing, with a focus on performance and optimization in paid media and websites.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth
✅ Manage digital paid media campaigns across various platforms
✅ Track, analyze, report, and optimize digital marketing performance using relevant tools and platforms
✅ Drive website engagement and conversion through SEO, content marketing, and other strategies
✅ Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of digital marketing experience, with a focus on performance and optimization in paid media and websites
Required Skills:
- Proven track record of developing and executing successful digital marketing strategies
- Strong strategic thinking and analytical skills
- Excellent communication and presentation abilities
- Proficiency in digital marketing tools and platforms including Google, Meta, PowerBI, Heap, and others
- Deep understanding of digital marketing channels and techniques
Preferred Skills:
- Experience in the SaaS industry
- Familiarity with the beauty industry
ASSUMPTION: Candidates should have a strong understanding of digital marketing best practices and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 AUD/NZD per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Australia or New Zealand)
Benefits:
- Additional annual leave
- Flexible work environment (remote or office)
- Professional development budget
- Annual wellness allowance
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Australia or New Zealand. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (SaaS)
Company Size: 1,001-5,000 employees (EverCommerce)
Founded: 2016 (EverCommerce)
Company Description:
- EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions for global service-based businesses
- EverWell is a vertical within EverCommerce, focusing on the beauty industry with brands like Timely and SalonBiz
- EverCommerce specializes in Home & Field Services, Health Services, and Fitness & Wellness industries
Company Specialties:
- SaaS
- Software
- Services
- and SMB
Company Website: evercommerce.com
ASSUMPTION: EverCommerce is a growing, dynamic company with a strong focus on innovation and continuous growth. EverWell is a key vertical within EverCommerce, focusing on the beauty industry.
📊 Role Analysis
Career Level: Mid-level to senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and may have team members reporting to them
Work Arrangement: Remote OK (AU/NZ) with flexible hours and the ability to work from home or the office
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on diverse brands within the EverWell vertical
- Chance to gain experience in the beauty industry and expand digital marketing skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility.
🌍 Location & Work Environment
Office Type: Remote OK (AU/NZ) with office spaces in Auckland, Wellington, and Dunedin
Office Location(s): Auckland, Wellington, Dunedin
Geographic Context:
- New Zealand and Australia offer a high quality of life, with vibrant cities and natural beauty
- Both countries have strong economies and growing tech industries
- EverCommerce has a global presence, with offices in multiple countries
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, with the option to work from home or the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing skills and experience
- Strategic thinking and analytical skills
- Communication and presentation abilities
- Cultural fit and alignment with EverCommerce values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've managed
- Research EverCommerce and EverWell to demonstrate your understanding of the company and its brands
ATS Keywords: Digital Marketing, Paid Media, Performance Optimization, Strategic Thinking, Analytical Skills, Marketing Tools, SEO, Content Marketing
ASSUMPTION: The application process is designed to assess the candidate's digital marketing skills, strategic thinking, and cultural fit. Successful candidates will have a strong track record in digital marketing and be able to demonstrate their ability to drive results.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- PowerBI
- Heap
- SEO tools (e.g., SEMrush, Ahrefs)
- Content management systems (e.g., WordPress)
ASSUMPTION: The required tools and technologies may vary based on the candidate's specific role and responsibilities within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Leadership
- Innovation
- Growth
- Customer-centricity
Work Style:
- Collaborative
- Data-driven
- Agile
- Results-oriented
Self-Assessment Questions:
- Do you embrace a culture of inclusion and use your unique experiences and perspectives to inform your work?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have a proven track record of driving results through data-informed decision-making?
ASSUMPTION: EverCommerce values diversity, inclusion, and collaboration. Successful candidates will be able to demonstrate their alignment with these values and their ability to work effectively in a dynamic, data-driven environment.
⚠️ Potential Challenges
- Managing multiple brands within the EverWell vertical
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Keeping up with the latest trends and best practices in digital marketing
- Working effectively in a remote or hybrid work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager in other SaaS companies
- However, the focus on the beauty industry and the opportunity to work on multiple brands sets this role apart
- Career progression may involve moving into a leadership role within the marketing team or taking on more responsibility for specific brands
ASSUMPTION: This role offers a unique opportunity to gain experience in the beauty industry and work on multiple brands within a growing SaaS company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new brand launch
- Optimizing paid media campaigns to improve ROI and drive customer acquisition
- Conducting a competitive analysis and developing a unique value proposition for a brand in the beauty industry
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives a Digital Marketing Manager might work on within the EverWell vertical.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does EverCommerce support the growth and development of its employees?
- What are the most challenging aspects of working in a remote or hybrid work environment, and how does EverCommerce address them?
- How does EverCommerce measure the success of its digital marketing efforts, and how will my performance be evaluated?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've managed
- Research EverCommerce and EverWell to demonstrate your understanding of the company and its brands
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
