EverWell - Growth Marketing Lead (Digital) (Remote NZ or Australia)

📌 Core Information

🔹 Job Title: Growth Marketing Lead (Digital) (Remote NZ or Australia)

🔹 Company: EverCommerce

🔹 Location: Remote (New Zealand or Australia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 7-10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving digital growth strategies for EverWell, a vertical of EverCommerce
• Collaborating cross-functionally to align growth digital marketing initiatives with overall marketing and business objectives
• Overseeing digital advertising campaigns, budget management, targeting, creative development, and performance tracking
• Managing and developing team members and agency partners
• Conducting regular analysis of media and website performance to identify growth and optimization opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to drive growth and engagement for EverWell's portfolio of brands.

📋 Key Responsibilities

✅ Develop and execute digital growth marketing plans to drive customer acquisition and revenue growth for EverWell

✅ Collaborate with the Marketing Leadership team and cross-functionally to align growth digital marketing initiatives with overall marketing and business objectives

✅ Utilize data, insights, and trends to identify new ways for EverWell to reach, engage, and acquire customers

✅ Oversee all aspects of digital advertising campaigns, including budget management, targeting, creative development, and performance tracking

✅ Lead team members and agency partners in managing performance campaigns and investment

✅ Conduct regular analysis of media and website performance to identify and prioritize opportunities for growth and optimization of activity

✅ Develop accurate acquisition forecasts based on historical data, market trends, and business goals

✅ Develop and implement digital channel strategies to effectively reach target audiences and drive engagement

✅ Manage websites, ensuring they remain up-to-date, user-friendly, and optimized for conversion

✅ Lead the social media function and team for the organization, in strong collaboration with the Creative & Brand Lead and other marketing leaders

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to achieve digital growth objectives for EverWell.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10+ years of digital marketing experience with a minimum of 3 years in a leadership role, preferably in a SaaS or technology-driven company

Required Skills:

• Proven track record of developing and executing successful growth marketing strategies
• Strong strategic thinking and analytical skills
• Excellent communication and presentation abilities
• Proficiency in digital marketing tools and platforms, including digital advertising platforms, analytics tools, and CRM systems
• Strong eye for detail and comfort with working in data & analysis, with support from specialists
• Deep understanding of digital marketing channels and techniques
• Strong leadership capability

Preferred Skills:

• Experience in the beauty industry or related verticals
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record in driving growth and engagement for SaaS or technology-driven companies.

💰 Compensation & Benefits

Salary Range: Based on experience and location, the salary range for this role is NZD 150,000 - 200,000 per annum (AU$ 135,000 - 180,000 AUD).

Benefits:

• Additional annual leave
• Work-life balance
• Professional development budget
• Annual wellness allowance

Working Hours: Full-time, with flexibility to work from home or the office

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in New Zealand and Australia. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EverCommerce operates in the Software Development industry, focusing on providing vertically tailored, integrated SaaS solutions for service-based businesses.

Company Size: EverCommerce has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: EverCommerce was founded in 2016 and has since grown to serve over 690,000 global service-based businesses.

Company Description:

• EverCommerce is a leading service commerce platform, offering vertically tailored, integrated SaaS solutions for service-based businesses
• The company provides modern digital and mobile applications that create predictable, informed, and convenient experiences between customers and their service professionals
• EverCommerce specializes in Home & Field Services, Health Services, and Fitness & Wellness industries, with solutions including end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications

Company Specialties:

• SaaS
• Software
• Services
• and SMB

Company Website: www.evercommerce.com

ASSUMPTION: EverCommerce's focus on service commerce and vertically tailored solutions provides a unique opportunity for candidates to work in a specialized and growing industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic mindset and proven experience in digital marketing to drive growth and engagement for EverWell.

Reporting Structure: The Growth Marketing Lead (Digital) will report directly to the Marketing Leadership team and collaborate cross-functionally with various teams within EverCommerce.

Work Arrangement: This role offers flexibility to work from home or the office, with a high-spec home office set-up provided by the company.

Growth Opportunities:

• As EverCommerce continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or progress into leadership roles within the marketing department
• The company offers a professional development budget to support employees' growth and learning

ASSUMPTION: This role offers a unique opportunity for candidates to drive digital growth strategies for EverWell, a vertical of EverCommerce, and to contribute to the company's overall success in the service commerce industry.

🌍 Location & Work Environment

Office Type: EverCommerce has office spaces in Auckland, Wellington, Dunedin, and Melbourne, providing a hybrid work environment for employees.

Office Location(s): Auckland, Wellington, Dunedin, and Melbourne

Geographic Context:

• New Zealand and Australia offer a diverse range of cultures, landscapes, and experiences for employees to enjoy outside of work
• The time zones for both countries allow for collaboration with EverCommerce's global teams
• The remote work arrangement enables employees to maintain a healthy work-life balance

Work Schedule: Full-time, with flexibility to work from home or the office

ASSUMPTION: The hybrid work environment and remote work arrangement offered by EverCommerce provide employees with the flexibility to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing leadership team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation abilities
• Alignment with EverCommerce's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare examples of successful growth marketing campaigns you've led or contributed to
• Research EverCommerce and EverWell to demonstrate your understanding of the company and its mission

ATS Keywords: Digital marketing, growth marketing, digital advertising, campaign management, data analysis, strategic planning, leadership, team management, CRM, SaaS, service commerce

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit with EverCommerce.

🛠️ Tools & Technologies

• Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
• CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: The successful candidate will have experience with various digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusion
• Leadership
• Integrity
• Accountability
• Collaboration

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody EverCommerce's values in your daily work?
• Describe a time when you had to adapt to a significant change in a digital marketing campaign. How did you handle it, and what was the outcome?
• How do you approach collaboration and teamwork, especially when working with remote or cross-functional teams?

ASSUMPTION: EverCommerce values a diverse and inclusive work environment, and candidates should be prepared to discuss how their experiences and skills align with the company's values and work style.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across different time zones
• Balancing multiple priorities and projects simultaneously
• Keeping up with the latest digital marketing trends and technologies
• Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in EverCommerce's dynamic and growing environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on digital growth strategies and requires a strong background in digital marketing
• EverCommerce's focus on service commerce provides a unique opportunity to work in a specialized and growing industry
• This role offers a clear career path for candidates with proven experience in digital marketing and a strong track record of driving growth and engagement

ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role and EverCommerce's focus on service commerce.

📝 Sample Projects

• Developing and executing a successful digital marketing campaign to drive customer acquisition and revenue growth for one of EverWell's brands
• Conducting a comprehensive analysis of EverWell's digital presence and identifying opportunities for improvement and optimization
• Leading a team to create and implement a social media strategy that increases engagement and brand awareness for EverWell's portfolio of brands

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Growth Marketing Lead (Digital) role and the impact the successful candidate can have on EverWell's digital growth.

❓ Key Questions to Ask During Interview

• How does EverCommerce support the growth and development of its employees, particularly in the marketing department?
• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does EverCommerce foster a culture of inclusion and diversity, and what initiatives are in place to support this?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does EverCommerce approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: These questions will help candidates better understand EverCommerce's company culture, team dynamics, and expectations for the Growth Marketing Lead (Digital) role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare examples of successful growth marketing campaigns you've led or contributed to
• Research EverCommerce and EverWell to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.