📌 Core Information
🔹 Job Title: Growth Marketing Lead (Digital) (Remote NZ or Australia)
🔹 Company: EverCommerce
🔹 Location: Wellington, New Zealand (Remote OK)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 7-10+ years
🔹 Remote Status: Remote OK (New Zealand or Australia)
🚀 Job Overview
Key aspects of this role include:
- Driving digital growth strategies for EverWell's portfolio of brands
- Collaborating cross-functionally to align digital marketing initiatives with overall business objectives
- Utilizing data and trends to identify new customer acquisition channels and strategies
- Overseeing digital advertising campaigns, budget management, and performance tracking
- Leading team members and agency partners in managing performance campaigns and investment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing tools. The ideal candidate will have experience in a SaaS or technology-driven company and a proven track record of developing and executing successful growth marketing strategies.
📋 Key Responsibilities
✅ Drive the development and execution of digital growth marketing plans to drive customer acquisition and revenue growth for EverWell
✅ Collaborate across the Marketing Leadership team and cross-functionally to align growth digital marketing initiatives with overall marketing and business objectives
✅ Utilize data, insights, and trends to identify new ways for EverWell to reach, engage, and acquire customers
✅ Oversee all aspects of digital advertising campaigns, including budget management, targeting, creative development, and performance tracking
✅ Lead team members and agency partners in managing performance campaigns and investment
✅ Conduct regular analysis of media and website performance to identify and prioritize opportunities for growth and optimization of activity
✅ Develop accurate acquisition forecasts based on historical data, market trends, and business goals
✅ Develop and implement digital channel strategies to effectively reach target audiences and drive engagement
✅ Manage websites, ensuring they remain up-to-date, user-friendly, and optimized for conversion
✅ Lead the social media function and team for the organization, in strong collaboration with the Creative & Brand Lead and other marketing leaders
ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on data-driven decision-making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10+ years of digital marketing experience with a minimum of 3 years in a leadership role, preferably in a SaaS or technology-driven company
Required Skills:
- Proven track record of developing and executing successful growth marketing strategies
- Strong strategic thinking and analytical skills
- Excellent communication and presentation abilities
- Proficiency in digital marketing tools and platforms, including digital advertising platforms, analytics tools, and CRM systems
- Strong eye for detail and comfort with working in data & analysis, with support from specialists
- Deep understanding of digital marketing channels and techniques
- Strong leadership capability
Preferred Skills:
- Experience in the beauty industry or related fields
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the beauty industry or related fields may be beneficial for this role. Additionally, fluency in additional languages could be an asset for reaching a broader audience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in New Zealand or Australia, the estimated salary range is NZD 120,000 - 160,000 per annum or AUD 110,000 - 150,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Additional annual leave
- Work-life balance
- Professional development budget
- Annual wellness allowance
Working Hours: Full-time, with flexibility to work from home or the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in New Zealand or Australia. The actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on service commerce platforms for various industries
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2016, with a history of rapid growth and expansion in the service commerce sector
Company Description:
- EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions for over 690,000 global service-based businesses
- The company specializes in Home & Field Services, Health Services, and Fitness & Wellness industries, offering end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications
- EverCommerce is committed to leading with inclusion and using its values to inform its decisions, fostering a work environment that succeeds together and celebrates the things that make employees unique
Company Specialties:
- SaaS
- Software
- Services
- and SMB
Company Website: evercommerce.com
ASSUMPTION: EverCommerce is a rapidly growing company with a strong focus on innovation and continuous improvement, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior Marketing Role, with the opportunity to make a significant impact on the company's growth and success
Reporting Structure: This role reports directly to the Marketing Leadership team and collaborates cross-functionally with brand, product marketing, partnerships, and sales teams
Work Arrangement: Remote OK, with flexibility to work from home or the office, and additional annual leave to support work-life balance
Growth Opportunities:
- As EverCommerce continues to grow and expand, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company
- The company offers a professional development budget to support employees' growth and learning
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and professional development, as EverCommerce continues to expand and succeed in the service commerce sector.
🌍 Location & Work Environment
Office Type: EverCommerce has office space in Auckland, Wellington, Dunedin, and Melbourne, providing a hybrid work environment with the flexibility to work from home or the office
Office Location(s): Wellington, New Zealand (with remote work options)
Geographic Context:
- Wellington is the capital city of New Zealand, offering a vibrant cultural scene, beautiful natural surroundings, and a high quality of life
- The city is home to a diverse range of industries, providing ample opportunities for networking and collaboration
- Wellington's central location in New Zealand makes it an ideal base for working with clients and partners throughout the country
Work Schedule: Full-time, with flexibility to work from home or the office, and additional annual leave to support work-life balance
ASSUMPTION: Wellington offers a dynamic and engaging work environment, with a diverse range of industries and a high quality of life, making it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Marketing Leadership team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Leadership capability and team management
- Cultural fit and alignment with EverCommerce values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Be prepared to discuss your approach to data analysis and optimization in digital marketing campaigns
- Demonstrate your leadership capability and team management skills through examples from your past experiences
- Showcase your cultural fit and alignment with EverCommerce values by providing specific examples of how you embody these values in your work
ATS Keywords: Digital Marketing, Growth Strategies, Data Analysis, Budget Management, Performance Tracking, Social Media Management, Team Leadership, Customer Acquisition, Conversion Rate Optimization, Digital Advertising, CRM Systems, Strategic Thinking, Communication Skills, Presentation Skills, Detail Orientation, Digital Marketing Tools
ASSUMPTION: The application process for this role is designed to assess the candidate's digital marketing expertise, strategic thinking, analytical skills, leadership capability, and cultural fit with EverCommerce values.
🛠️ Tools & Technologies
- Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Website management tools (e.g., WordPress, Shopify, Wix)
ASSUMPTION: Proficiency in digital marketing tools and platforms is essential for this role, as the successful candidate will be responsible for overseeing digital advertising campaigns, managing website performance, and leading the social media function for the organization.
👔 Cultural Fit Considerations
Company Values:
- Lead with inclusion
- Succeed together
- Celebrate what makes us unique
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and continuous improvement
Self-Assessment Questions:
- Can you provide an example of a time when you led a team to achieve a significant digital marketing success, and how you ensured that the team's diverse perspectives were considered and valued?
- How do you approach data analysis and optimization in digital marketing campaigns, and can you share a specific example of a time when you identified a trend or opportunity and capitalized on it to drive growth?
- Can you describe your approach to work-life balance, and how you ensure that you are able to maintain a healthy and productive work environment, even when faced with tight deadlines or challenging projects?
ASSUMPTION: EverCommerce values a diverse and inclusive work environment, and candidates who can demonstrate their ability to lead with inclusion, succeed together, and celebrate what makes them unique will be well-suited to this role.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across multiple time zones
- Keeping up with the latest trends and best practices in digital marketing, as the industry continues to evolve and change
- Balancing the need for data-driven decision-making with the need for agility and quick action in a fast-paced digital marketing environment
- Navigating the unique cultural and regulatory landscape of the beauty industry, as it relates to digital marketing and customer engagement
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates who can demonstrate their ability to overcome these challenges and drive digital marketing success will be well-suited to this position.
📈 Similar Roles Comparison
- This role is unique in its focus on driving digital growth strategies for a portfolio of brands within the beauty industry, requiring a strong understanding of both digital marketing and the unique dynamics of the beauty sector
- Compared to other senior marketing roles, this position offers a high degree of strategic autonomy and the opportunity to make a significant impact on the company's growth and success
- Career progression in this role may lead to opportunities in brand leadership, product marketing, or other senior marketing positions within EverCommerce, as the company continues to grow and expand
ASSUMPTION: This role offers a unique opportunity to drive digital growth strategies for a portfolio of brands within the beauty industry, with a high degree of strategic autonomy and the potential for significant career progression within EverCommerce.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new brand launch, including paid acquisition, conversion rate optimization, and digital engagement initiatives
- Conducting a comprehensive analysis of the digital marketing performance of EverWell's portfolio of brands, and identifying opportunities for growth and optimization across the entire customer journey
- Leading a team to develop and execute a targeted social media campaign to raise brand awareness and drive customer acquisition for a specific product or service offering
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges that the successful candidate may face in this role, and to provide insight into the strategic and tactical nature of the work required.
❓ Key Questions to Ask During Interview
- Can you describe the current state of digital marketing for EverWell's portfolio of brands, and what specific opportunities you see for growth and optimization in the near term?
- How does EverCommerce support the professional development and growth of its marketing team members, and what resources and opportunities are available to help me succeed in this role?
- Can you provide an example of a time when EverCommerce successfully pivoted its digital marketing strategy in response to a significant market change or trend, and what lessons were learned from that experience?
- How does EverCommerce approach collaboration and communication across its marketing teams, and what specific examples can you provide of successful cross-functional partnerships and initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success in these areas be measured and evaluated?
ASSUMPTION: These questions are designed to provide insight into the specific challenges and opportunities facing the successful candidate in this role, and to help them assess their fit with EverCommerce's marketing team and overall company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on your ability to drive growth and optimize performance in digital advertising campaigns
- Prepare for your interviews by researching EverCommerce's portfolio of brands and the unique dynamics of the beauty industry, and by developing thoughtful questions to ask the hiring manager about the company's digital marketing strategy and growth opportunities
- If selected for the final interview, be prepared to present a detailed digital marketing plan for one of EverWell's brands, outlining your approach to paid acquisition, conversion rate optimization, and digital engagement
- Follow up with the hiring manager within 24 hours of your final interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
