Exec II, Marketing & Planning

📌 Core Information

🔹 Job Title: Exec II, Marketing & Planning

🔹 Company: FUJIFILM Business Innovation

🔹 Location: Selangor, Malaysia

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing channel marketing strategies to support partner sales
• Identifying and segmenting target markets for different distribution channels
• Managing partner relationships and coordinating training
• Analyzing sales performance and formulating marketing campaigns tailored to specific channels

ASSUMPTION: This role requires a strong understanding of channel marketing strategies and partner management. The ideal candidate will have experience in these areas and be able to work effectively with both internal teams and external partners.

📋 Key Responsibilities

✅ Develop and implement channel marketing strategies to support partner sales

✅ Identify and segment target markets for different distribution channels

✅ Align channel marketing plans and set performance goals with key metrics for each channel

✅ Formulate the incentive program and structure

✅ Formulate the recruitment strategy to build the new channel partner

✅ Update dealer geographical coverage mapping

✅ Support new partners with onboarding process and marketing collateral

✅ Coordinate partner sales and technical training

✅ Work closely with channel partners to develop co-marketing programs

✅ Coordinate dealer-led event support and event management

✅ Analyze sells in sell out performance matrix

✅ Analyze and formulate channel-specific marketing campaigns and promotions

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and interpersonal skills to effectively manage partner relationships and coordinate training.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in channel marketing and partner management

Required Skills:

• Channel marketing strategies
• Market segmentation
• Performance goals
• Incentive program formulation
• Recruitment strategy
• Partner relationship management
• Co-marketing programs
• Event management
• Sales analysis
• Marketing campaign formulation

Preferred Skills:

• Fluency in Japanese
• Experience with CRM software

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and strong analytical skills are likely to be required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Malaysia with 2-5 years of experience, the estimated salary range is MYR 60,000 - 90,000 per year.

Benefits:

• Medical insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: FUJIFILM Business Innovation operates in the IT Services and IT Consulting industry, providing document management solutions and services.

Company Size: With 5,001-10,000 employees, FUJIFILM Business Innovation is a large organization that offers numerous opportunities for career growth and development.

Founded: The company was founded in 1962 and has since grown to become a global leader in its industry.

Company Description:

• FUJIFILM Business Innovation is a leading provider of document management solutions and services, helping businesses improve productivity and efficiency.
• The company offers a wide range of products and services, including printers, scanners, and document management software.
• FUJIFILM Business Innovation is committed to innovation and sustainability, continually developing new technologies to meet the evolving needs of its customers.

Company Specialties:

• Document management solutions
• Printing services
• IT consulting
• Managed print services

Company Website: https://www.fujifilm.com/fb/

ASSUMPTION: FUJIFILM Business Innovation's focus on innovation and sustainability creates an exciting work environment for employees looking to make a meaningful impact in their industry.

📊 Role Analysis

Career Level: This role is at the executive level, requiring a high degree of expertise and experience in channel marketing and partner management.

Reporting Structure: The Exec II, Marketing & Planning will report directly to the Head of Marketing and work closely with various internal teams and external partners.

Work Arrangement: This is an on-site position, with the opportunity for occasional remote work as needed.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities to include additional regions or product lines
• Gaining experience in cross-functional collaboration and team leadership

ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within FUJIFILM Business Innovation.

🌍 Location & Work Environment

Office Type: The company's headquarters in Tokyo, Japan, features a modern, collaborative work environment designed to foster innovation and creativity.

Office Location(s): The role is based in Selangor, Malaysia, with the opportunity for occasional travel to other offices or client sites.

Geographic Context:

• Selangor is a bustling, multicultural region with a thriving business ecosystem.
• The office is conveniently located near public transportation and amenities.
• The region offers a mix of urban and natural environments, with beaches, parks, and hiking trails nearby.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with occasional overtime as needed.

ASSUMPTION: The work environment at FUJIFILM Business Innovation is likely to be dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Channel marketing strategies and partner management experience
• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of channel marketing strategies and partner management in your application materials.
• Prepare for behavioral interview questions that focus on your experience with channel marketing, partner management, and event coordination.

ATS Keywords: Channel marketing, partner management, event coordination, sales analysis, marketing campaign formulation, incentive program, recruitment strategy

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is likely to be required for this role, with additional tools and technologies depending on the specific needs of the team and projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• How have you successfully implemented channel marketing strategies in previous roles?
• Can you describe a time when you managed a complex partner relationship and achieved positive results?
• How do you stay organized and manage your time effectively in a fast-paced work environment?

ASSUMPTION: FUJIFILM Business Innovation values employees who are innovative, customer-focused, and collaborative, with a strong work ethic and commitment to sustainability.

⚠️ Potential Challenges

• Managing multiple partner relationships and coordinating training across different channels
• Analyzing complex sales data and formulating effective marketing campaigns
• Balancing the demands of internal stakeholders and external partners
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: The successful candidate will be able to effectively manage multiple priorities, work well under pressure, and adapt to change in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager or Partner Marketing Manager position, but with a stronger focus on planning and strategy development.
• In the IT Services and IT Consulting industry, this role may involve more technical aspects and a greater emphasis on solution selling.
• Career progression in this role could lead to senior marketing roles, such as Marketing Director or Vice President of Marketing.

ASSUMPTION: While this role shares similarities with other marketing roles, the focus on channel marketing strategies and partner management sets it apart and requires specific skills and experience.

📝 Sample Projects

• Developing a comprehensive channel marketing strategy for a new product launch
• Managing a partner event, including logistics, promotional materials, and follow-up activities
• Analyzing sales data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: The specific projects for this role will depend on the company's current initiatives and priorities, but will likely involve a mix of strategic planning, event coordination, and data analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to manage their time and priorities?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your experience with channel marketing, partner management, and event coordination
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.