Executive, Brand Education & Delivery (Advertising)

📌 Core Information

🔹 Job Title: Executive, Brand Education & Delivery (Advertising)

🔹 Company: Marina Bay Sands

🔹 Location: Centennial Tower, Singapore

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Administering brand education strategy, programs, and content for employees.
• Collaborating with internal teams to create and deliver educational content.
• Measuring and optimizing learning impact.
• Championing brand education as part of a wider cultural transformation.
• Working with various teams and stakeholders to ensure brand guidelines are followed.

ASSUMPTION: This role requires a strong understanding of branding, internal education, and project management. It is ideal for someone passionate about organizational culture and employee engagement strategies.

📋 Key Responsibilities

✅ Help administer brand education strategy, programs, content, and digital training for employees.

✅ Aid in documenting and coordinating programs on brand values, positioning, voice, and employee experience.

✅ Assist in delivering a curriculum and new content series for team members.

✅ Collaborate with HR, trainers, internal communications, and other teams to create and deliver educational content.

✅ Contribute to the guardianship of brand guidelines and instructional content around its representation internally.

✅ Create and upload content and modules onto the HRIS platform Workday and any new cloud programs.

✅ Liaise with suppliers, production, and procurement teams to produce best-in-class content.

✅ Work with a cross-team cohort to deliver cinematic quality production.

✅ Help devise quizzes and tests to measure knowledge recall using SCORM software.

✅ Be comfortable repurposing content on Workday API-plugins that use AI to create micro-learning modules.

✅ Tabulate lists of team member engagement and course completion using Workday, excel, and other software.

✅ Prepare regular documentation and PowerPoint presentations to update stakeholders and committees.

✅ Help track results and measure effectiveness to optimize learning impact.

✅ Act as ‘set runner’ on shoots to manage instructor talent.

ASSUMPTION: This role involves a mix of administrative, creative, and analytical tasks. It requires strong organizational skills and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: No formal education required

Experience: Experience in branding and/or internal education projects.

Required Skills:

• Strong project management skills.
• Good at writing, verbal communication, and creating PowerPoint presentations.
• Familiar with many content creation processes (digital and print).
• Tech savvy with content edits and uploads into various software and formats to share.
• Good with people and relationships.
• Good with excel data tabulation.
• Understands HRIS LMS such as Workday Learning.

Preferred Skills:

• Passion for organizational culture and employee engagement strategies.

ASSUMPTION: While no formal education is required, a background in marketing, communications, or a related field would be beneficial. Relevant experience is crucial for this role.

💰 Compensation & Benefits

Salary Range: SGD 4,500 - 6,000 per month (Estimated based on industry standards for entry to mid-level roles in Singapore's hospitality sector)

Benefits:

• Competitive benefits package.
• Opportunities for career growth and development.
• Work in a dynamic and multicultural environment.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break). Overtime may be required based on project demands.

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Singapore's hospitality sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Marina Bay Sands is a leading integrated resort in Singapore, offering a wide range of entertainment, dining, and retail options.

Company Size: 10,001+ employees. As one of the largest players in the hospitality industry, Marina Bay Sands offers numerous opportunities for career growth and development.

Founded: 2010. Marina Bay Sands has been a significant player in Singapore's hospitality scene since its inception.

Company Description:

• Marina Bay Sands has stood as an architectural marvel and the crown jewel in Singapore’s skyline.
• Home to the world's most spectacular rooftop infinity pool and approximately 1,850 rooms and suites.
• Offers exceptional dining, retail, and entertainment choices, complete with a year-round calendar of signature events and festivals.

Company Specialties:

• Hospitality
• Entertainment
• Meetings, Incentives, Conventions, and Exhibitions
• Shopping
• ArtScience Museum
• Food and Beverage
• Celebrity Chef Restaurants

Company Website: http://www.marinabaysands.com

ASSUMPTION: Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as it grows its talent base to match its growth ambitions in Singapore.

📊 Role Analysis

Career Level: Entry to Mid-Level. This role offers opportunities for career growth and development within the organization.

Reporting Structure: This role reports directly to the Brand Education & Delivery Lead.

Work Arrangement: On-site. This role requires working on-site at the Marina Bay Sands integrated resort.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Brand Education & Delivery team.
• Opportunities to work on high-profile projects and collaborate with various internal teams.
• Access to training and development programs to enhance skills and knowledge.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and multicultural environment, with exposure to various aspects of the hospitality industry.

🌍 Location & Work Environment

Office Type: Integrated Resort. Marina Bay Sands is a large integrated resort offering a wide range of entertainment, dining, and retail options.

Office Location(s): Centennial Tower, Singapore

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia.
• Marina Bay Sands is located in the heart of Singapore's Central Business District, offering easy access to public transportation and amenities.
• The integrated resort is known for its iconic architecture and stunning views of the city skyline.

Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break). Overtime may be required based on project demands.

ASSUMPTION: Working at Marina Bay Sands offers a unique and dynamic work environment, with opportunities to interact with guests from all over the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Branding and internal education knowledge
• Project management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in branding, internal education, or related fields.
• Tailor your resume to emphasize skills and qualifications mentioned in the job description.
• Prepare examples of your work that demonstrate your ability to create and deliver educational content.
• Be ready to discuss your passion for organizational culture and employee engagement strategies.

ATS Keywords: Brand Education, Brand Delivery, Brand Strategy, Internal Education, Content Creation, Project Management, Communication, Collaboration, Cultural Transformation, HRIS, Workday, Learning Impact, Employee Engagement

ASSUMPTION: Marina Bay Sands uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed by the system.

🛠️ Tools & Technologies

• Workday (HRIS platform)
• SCORM software (e.g., Storyline 360)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Content creation and editing tools (e.g., Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but training will be provided if necessary.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Excellence
• Respect
• Fairness

Work Style:

• Dynamic and multicultural environment
• Collaborative and team-oriented
• Focus on delivering exceptional guest experiences

Self-Assessment Questions:

• How do you align with Marina Bay Sands' company values, particularly integrity and teamwork?
• How comfortable are you working in a dynamic and multicultural environment?
• How do you ensure the delivery of exceptional guest experiences in your current or previous roles?

ASSUMPTION: Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce. Candidates who can demonstrate a strong cultural fit and alignment with the company's values are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility.
• Collaborating with various internal teams may present unique challenges in communication and coordination.
• Measuring and optimizing learning impact may require strong analytical skills and attention to detail.
• Working on-site at an integrated resort may require occasional weekend or evening work based on project demands.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is unique in its focus on brand education and delivery within the hospitality industry.
• Similar roles in other industries may have a different focus, such as product education or customer training.
• Career paths may vary depending on the organization and industry, but opportunities for growth and development are available in both.

ASSUMPTION: While this role is unique to the hospitality industry, the skills and experience gained can be transferable to similar roles in other industries.

📝 Sample Projects

• Developing and delivering a new content series for team members on brand values and positioning.
• Creating and uploading content and modules onto the HRIS platform Workday and other cloud programs.
• Liaising with suppliers, production, and procurement teams to produce best-in-class content for brand education programs.

ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and provide a sense of the day-to-day tasks involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does this role contribute to the overall brand strategy and cultural transformation of the organization?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for professional development and growth within this role and the organization?
• How does Marina Bay Sands support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in branding, internal education, or related fields.
• Prepare examples of your work that demonstrate your ability to create and deliver educational content.
• Be ready to discuss your passion for organizational culture and employee engagement strategies.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.