- Job Title: Executive Creative Director
- Company: HelloFresh
- Location: Berlin, Germany
- Job Type: On-site, Full-time
- Category: Marketing & Advertising
- Date Posted: May 27, 2025
- Experience Level: 15+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting the creative vision for HelloFresh's international in-house creative teams.
- Leading and inspiring diverse teams to deliver impactful campaigns across multiple brands and global markets.
- Collaborating cross-functionally to support business-wide initiatives and drive unified action.
- Monitoring marketing and advertising trends to ensure HelloFresh remains current in the rapidly evolving food marketing landscape.
ASSUMPTION: This role requires a world-class creative leader with a deep understanding of both conceptual brand-building and high-performance marketing. Experience in dynamic in-house tech settings and leading global campaigns is essential.
📋 Key Responsibilities
- ✅ Set the creative vision and raise the bar for craft, storytelling, and creative performance across all channels and brands.
- ✅ Lead, mentor, and grow a diverse in-house creative team, fostering a culture of bold thinking, collaboration, and innovation.
- ✅ Translate big ideas into campaigns and executions that perform globally, across markets and media.
- ✅ Develop meaningful cross-functional partnerships within the Brand department and across the wider organization.
- ✅ Expert at rallying key stakeholders around a shared vision and driving unified action.
- ✅ Drive and monitor compelling messaging and communication tactics both within and beyond our industry.
ASSUMPTION: This role involves high-level strategic thinking and creative direction, with a strong focus on driving results and growth.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Marketing, Advertising, Design, or a related discipline). A Master's degree would be an asset.
- Experience: 15+ years of experience leading advertising, design, innovation, and creative teams. Proven experience in leading global campaigns and working in dynamic in-house tech settings.
- Required Skills:
- Proven leadership and management skills.
- Strong creative vision and strategic insight.
- Results-oriented mindset with the ability to connect creative thinking to measurable outcomes.
- Forward-thinking approach to integrating GenAI tools and best practices.
- Experience in building and creating brands' output in traditional and digital media, design, and performance marketing.
- Fluency in English; proficiency in additional languages would be an asset.
Preferred Skills:
- Experience working in the food or tech industries.
- Familiarity with the German market and culture.
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative vision and leadership skills will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: €120,000 - €160,000 per year (based on experience and market rates for similar roles in Berlin). This is an estimate, and the final offer may vary based on the candidate's qualifications and the company's internal equity.
- Benefits:
- Weekly discount with HelloFresh Meal Kit or Factor ready-to-heat meal subscriptions.
- Annual learning and development budget to attend conferences or purchase educational resources, plus access to the HelloFresh Academy.
- A diverse and vibrant international environment of 90+ different nationalities.
- Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts with Urban Sports Club, and discount on Convini vending machines.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs).
ASSUMPTION: HelloFresh offers competitive compensation and benefits packages for senior leadership roles.
📌 Applicant Insights
🔍 Company Context
- Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.
- Company Size: HelloFresh has 10,001+ employees, with a global presence and a strong focus on innovation and growth.
- Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries.
- Company Description: HelloFresh is on a mission to change the way people eat, forever! From its founding in Europe's vibrant tech hub Berlin, HelloFresh has evolved from the world's leading meal kit company to the world's leading food solutions group. The company delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
- Company Specialties: HelloFresh specializes in sourcing fresh and organic ingredients, creating tasty and balanced recipes, delivering always for free, valuing customers' feedback, and striving to maintain an inclusive environment.
📊 Role Analysis
- Career Level: This role is a senior leadership position, reporting directly to the SVP of Marketing.
- Reporting Structure: The Executive Creative Director will lead and mentor a diverse in-house creative team, collaborating with cross-functional partners across the organization.
- Work Arrangement: This role is based in HelloFresh's Creative Studio in Berlin, with an on-site work arrangement.
- Growth Opportunities: As HelloFresh continues to grow and expand, there may be opportunities for the Executive Creative Director to take on additional responsibilities or explore new roles within the organization.
ASSUMPTION: This role offers a unique opportunity for a creative leader to make a significant impact on a global scale and grow with the company.
🌍 Location & Work Environment
- Office Type: HelloFresh's Berlin office is a vibrant, international environment with a collaborative and innovative culture.
- Office Location(s): Prinzenstraße 89, Berlin, Berlin 10969, DE
- Geographic Context: Berlin is a multicultural city with a thriving tech industry, offering a high quality of life and numerous cultural attractions.
- Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a multicultural team.
💼 Interview & Application Insights
- Typical Process: 1. Online application and resume screening. 2. Phone or video call with the HR team. 3. Creative challenge or case study presentation. 4. Final interview with the hiring manager and/or other senior stakeholders.
- Key Assessment Areas: Creative vision, strategic thinking, leadership skills, cultural fit, and alignment with HelloFresh's mission and values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or case studies demonstrating your creative vision and leadership abilities.
- Research HelloFresh's mission, values, and recent campaigns to show your enthusiasm and understanding of the brand.
- Practice presenting your creative ideas and explaining your thought process.
ASSUMPTION: Applicants should focus on demonstrating their creative vision, leadership skills, and alignment with HelloFresh's brand and values throughout the application process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using industry-standard creative and collaboration tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: HelloFresh values innovation, collaboration, sustainability, and a customer-centric approach. The company seeks employees who embody these values and are passionate about changing the way people eat.
- Work Style: HelloFresh fosters a dynamic, fast-paced work environment with a strong emphasis on collaboration, creativity, and continuous learning. The company values diversity and encourages employees to bring their unique perspectives to the table.
- Self-Assessment Questions:
- How do you embody HelloFresh's values in your work and personal life?
- How do you approach collaboration and cross-functional partnerships?
- How do you stay up-to-date with industry trends and adapt to change?
ASSUMPTION: Candidates should be able to demonstrate their alignment with HelloFresh's values and work style, as well as their ability to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Balancing the creative vision with the need for high-performance marketing and measurable results.
- Managing a diverse, international team with varying levels of experience and cultural backgrounds.
- Adapting to the fast-paced, ever-changing nature of the food tech industry.
- Maintaining a strong work-life balance while managing a senior leadership role.
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a demanding, high-pressure environment.
📈 Similar Roles Comparison
- How this role differs from related positions: This role is focused on in-house creative leadership, whereas similar roles in agencies may involve client management or account leadership. Additionally, this role requires a deep understanding of both conceptual brand-building and high-performance marketing.
- Industry-specific context: The food tech industry is rapidly evolving, with a strong focus on innovation, sustainability, and customer experience. This role requires a strong understanding of the food marketing landscape and the ability to adapt to change.
- Career path comparison: This role is a senior leadership position with the potential for growth and development within the organization. Candidates should be prepared to take on additional responsibilities and explore new opportunities as the company continues to grow.
ASSUMPTION: Candidates should research similar roles in the industry and consider how their unique experiences and skills set them apart from other applicants.
📝 Sample Projects
- Developing and executing a global campaign for a new HelloFresh brand launch.
- Creating a comprehensive brand style guide and ensuring consistent application across all touchpoints.
- Leading a team in the development of a high-impact ATL campaign, from concept to execution.
- Collaborating with cross-functional partners to create a cohesive customer experience across multiple channels.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to lead and execute creative campaigns that drive results.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the creative team currently, and how can this role address them?
- How does HelloFresh support the growth and development of its creative team members?
- What is the company's approach to integrating GenAI tools and best practices into the creative process?
- How does HelloFresh measure the success of its creative campaigns, and how can this role contribute to improving those metrics?
- What is the company's long-term vision for the creative team, and how does this role fit into that plan?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.hellofresh.com/global/en/job/6920744?gh_jid=6920744).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or case studies demonstrating your creative vision and leadership abilities.
- Practice presenting your creative ideas and explaining your thought process.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
