Executive, Digital Marketing

📌 Core Information

🔹 Job Title: Executive, Digital Marketing

🔹 Company: AccorHotel

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to enhance the hotel's online presence and drive direct bookings.
• Creating engaging content and managing social media platforms to increase brand awareness.
• Analyzing campaign performance using relevant analytics tools to achieve measurable results.
• Collaborating with various departments to ensure cohesive marketing efforts and achieve overall hotel objectives.

ASSUMPTION: This role requires a creative and analytical individual with a solid understanding of digital marketing trends and best practices within the hospitality sector.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies aligning with business objectives and marketing plans.

✅ Create compelling and relevant content for various online platforms, ensuring consistency with the Fairmont brand guidelines.

✅ Manage the hotel's social media presence across relevant platforms, creating and scheduling engaging content, monitoring trends, engaging with the online community, and managing online reputation.

✅ Implement on-page and off-page SEO techniques to enhance organic search visibility and assist in the planning and execution of paid search campaigns.

✅ Develop and execute targeted email marketing campaigns to engage with prospective and past guests, promote offers, and encourage direct bookings.

✅ Assist in the planning, execution, and optimization of online advertising campaigns across various channels.

✅ Regularly update and maintain the hotel website content, ensuring accuracy, relevance, and a user-friendly experience.

✅ Monitor and analyze the performance of digital marketing campaigns using relevant analytics tools, generating regular reports to evaluate campaign effectiveness, identify insights, and recommend areas for improvement.

✅ Monitor online reviews and feedback on various platforms, assisting in the timely and professional response to guest feedback.

✅ Identify and nurture relationships with relevant online influencers and potential partners to expand reach and brand awareness.

✅ Stay updated on industry trends, technologies, and best practices within the hospitality industry.

✅ Provide support in managing the digital marketing budget, ensuring campaigns are cost-effective and deliver a strong return on investment.

✅ Liaise effectively with other departments to ensure cohesive marketing efforts and the achievement of overall hotel objectives.

ASSUMPTION: This role requires a high level of creativity, analytical skills, and strong communication skills to effectively manage digital marketing campaigns and collaborate with various departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Hospitality Management, or a related field.

Experience: Minimum of 2-3 years of experience in a digital marketing role, preferably within the hospitality industry or luxury brand environment.

Required Skills:

• Demonstrated experience in managing social media platforms, creating engaging content, and executing successful social media campaigns.
• Sound understanding of SEO principles and experience with relevant SEO tools.
• Experience with the setup and management of paid search campaigns (Google Ads).
• Proficiency in utilizing email marketing platforms and applying email marketing best practices.
• Familiarity with website content management systems (CMS).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills in English (proficiency in Arabic is advantageous).

Preferred Skills:

• Experience with online advertising platforms and tools.
• Familiarity with the hospitality industry and luxury brand environment.
• Knowledge of budget management and cost-effectiveness in digital marketing campaigns.

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for the hospitality industry are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $35,000 and $50,000 per year, based on industry standards for digital marketing executives with 2-5 years of experience in the hospitality sector in Cairo, Egypt.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts.
• Opportunities for career growth and development within the AccorHotel group.
• Access to various employee perks and discounts at AccorHotel properties worldwide.

Working Hours: Full-time position with a standard workweek of 40 hours, typically Monday through Friday, with flexibility based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, with a focus on luxury hotels and resorts. The company is a global leader in the hospitality sector, with a presence in over 100 countries and more than 4,800 properties worldwide.

Company Size: AccorHotel is a large multinational corporation with over 10,000 employees globally. This size allows for ample opportunities for career growth and development within the organization.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest and most recognized hotel chains in the world.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of both business and leisure travelers.
• The company is committed to providing exceptional guest experiences and creating memorable moments for its guests.
• AccorHotel is dedicated to sustainable and responsible tourism, with a focus on reducing its environmental impact and contributing positively to the communities in which it operates.

Company Specialties:

• Luxury hotels and resorts
• Mid-scale and economy hotels
• Serviced apartments and residences
• Food and beverage services
• Events and meetings

Company Website: https://www.group.accor.com/

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of hotel brands provide applicants with numerous opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, seeking to advance their careers in the hospitality industry.

Reporting Structure: The Digital Marketing Executive will report directly to the Hotel Manager or Marketing Manager and collaborate with various departments, including Sales, Reservations, Food & Beverage, and Events.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work based on business needs and the candidate's performance.

Growth Opportunities:

• Progression to a senior digital marketing role within the hotel or the AccorHotel group.
• Expansion into other areas of marketing, such as brand management or communications.
• Opportunities to work on special projects or initiatives, gaining valuable experience and exposure within the organization.

ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within the AccorHotel group, with numerous career paths and development opportunities available.

🌍 Location & Work Environment

Office Type: The hotel is located within the Nile City Towers complex, offering a modern and upscale work environment with beautiful Nile views.

Office Location(s): Nile City Towers, 200 Corniche El Nil, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse attractions, including the Pyramids of Giza, the Egyptian Museum, and the Khan El Khalili bazaar.
• Cairo offers a mix of modern and traditional experiences, with a wide range of dining, entertainment, and shopping options.

Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of occasional weekend or evening work based on business needs.

ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth within the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Hotel Manager or Marketing Manager to discuss the candidate's qualifications, experience, and career goals.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on social media management, content creation, and SEO.
• Communication skills, both written and verbal, in English and Arabic (if applicable).
• Cultural fit and alignment with AccorHotel's values and mission.
• Problem-solving skills and ability to work independently and collaboratively.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience in the hospitality industry.
• Prepare examples of successful digital marketing campaigns you have managed, focusing on results and impact.
• Demonstrate your understanding of the AccorHotel brand and its values during the interview process.

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, SEO, Hospitality, Luxury Brand, Email Marketing, Analytics, Reporting, Campaign Management, Brand Awareness, Direct Bookings

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant digital marketing experience and a strong understanding of the hospitality industry.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Web analytics tools (e.g., Google Analytics)
• Online advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Content management systems (e.g., WordPress, Drupal, Joomla)

ASSUMPTION: Familiarity with relevant digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect: Treating all individuals with dignity and respect, valuing diversity and inclusion.
• Integrity: Acting with honesty and integrity in all aspects of the job.
• Commitment: Demonstrating a strong commitment to the company's mission and values.

Work Style:

• Collaborative: Working effectively with various departments to achieve overall hotel objectives.
• Adaptable: Responding quickly to changes in the digital marketing landscape and business needs.
• Analytical: Using data and insights to inform decision-making and improve campaign performance.

Self-Assessment Questions:

• How do you align with AccorHotel's values of respect, integrity, and commitment in your daily work?
• Describe a time when you had to adapt quickly to a significant change in a digital marketing campaign or strategy.
• How do you approach collaboration with other departments to ensure cohesive marketing efforts and achieve overall hotel objectives?

ASSUMPTION: Successful candidates in this role will demonstrate a strong cultural fit with AccorHotel's values and work style, with a focus on collaboration, adaptability, and analytical skills.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management.
• Keeping up-to-date with the latest digital marketing trends and technologies, which can change rapidly and frequently.
• Working in a fast-paced and dynamic hospitality environment, with the need to respond quickly to changes in business needs and market conditions.
• Collaborating effectively with various departments, each with its own priorities and objectives, requiring strong communication and interpersonal skills.

ASSUMPTION: Candidates who are proactive, organized, and adaptable will be best equipped to overcome the challenges associated with this role.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in the hospitality industry in its focus on luxury brand management and the unique challenges and opportunities presented by the luxury segment.
• Digital marketing roles in other industries may have different priorities and objectives, with a greater emphasis on B2B marketing or e-commerce strategies.
• Career progression in digital marketing may involve moving into more specialized roles, such as SEO manager, social media manager, or email marketing specialist, or transitioning into a broader marketing management role.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations within the digital marketing field.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new hotel opening, with a focus on generating buzz and driving direct bookings.
• Conducting keyword research and on-page optimization for the hotel website to improve organic search visibility and drive targeted traffic.
• Creating and implementing an email marketing strategy to re-engage past guests and encourage repeat visits, with a focus on personalized content and offers.

ASSUMPTION: These sample projects illustrate the range of digital marketing activities and responsibilities associated with this role, providing candidates with a better understanding of the day-to-day tasks and challenges they may face.

❓ Key Questions to Ask During Interview

• Can you describe the digital marketing strategy for the hotel and how this role fits into its overall marketing plan?
• How does the hotel measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional development and growth within the AccorHotel group for someone in this role?
• How does the hotel support work-life balance for its employees, particularly in a role that may require occasional weekend or evening work?
• What is the hotel's approach to sustainability and responsible tourism, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's priorities and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers website.
• Tailor your resume and cover letter to highlight your digital marketing skills and experience in the hospitality industry.
• Prepare examples of successful digital marketing campaigns you have managed, focusing on results and impact.
• Demonstrate your understanding of the AccorHotel brand and its values during the interview process.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.