🔹 Job Title: Executive Director, Brand Lead
🔹 Company: Shionogi Inc.
🔹 Location: Florham Park, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Office presence required at least 3 days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership, and the ability to thrive in a fast-paced, cross-functional environment.
✅ Lead cross-functional planning and coordination of all aspects of launch, including HCP and Consumer marketing, sales, market access, medical, supply, and forecasting
✅ Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan
✅ Direct the design and execution of the commercial strategy and tactical planning to build a successful new Brand for market entry
✅ Lead the Brand Team to ensure development and execution of all elements of the Brand strategy, including marketing platform, positioning, core messaging, DTC strategy, and launch planning/activities
✅ Oversee all key aspects of market understanding and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional materials development
✅ Lead and manage a Brand team to achieve defined launch-related objectives and metrics
✅ Oversee optimal HCP and Consumer vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy
✅ Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs, congresses, speaker programs, and other external/internal engagement activities
✅ Collaborate closely with Market Access teams and external stakeholders to understand, design, and implement plans to remove barriers and facilitate product uptake in market
✅ Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success
✅ Collaborate closely with field functions to create optimal field infrastructure design/sizing, training, and foster highly collaborative relationships with field management
✅ Establish credibility and build mutually respectful relationships with senior leadership in the US
✅ Ensure a very high level of understanding of the relevant science and product data, as well as of marketplace, competitive, and external stakeholder dynamics
✅ Create, track, and regularly present launch readiness activities and key performance indicator planning to senior management
✅ Oversee all analytical and financial activities, including forecasting, ROI assessments, demand planning, and budgeting activities
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful launch execution.
Education: Bachelor's degree in marketing (or a similarly relevant field); MBA/Advanced Degree highly preferred
Experience: Minimum fifteen (15) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least five (5) years in strategic marketing roles with both HCP and DTC experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in strategic marketing roles and successful product launch execution within the primary care arena will be highly competitive for this position.
Salary Range: $290,000 - $325,000 per year
Benefits:
Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the pharmaceutical industry. Actual compensation may vary based on individual qualifications and experience.
Industry: Pharmaceuticals
Company Size: Shionogi Inc. is a mid-sized pharmaceutical company with a focus on infectious diseases. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: Shionogi Inc. was founded in 2005 as a subsidiary of Shionogi & Co., Ltd., a Japanese pharmaceutical company established in 1878.
Company Description:
Company Specialties:
Company Website: www.shionogi.com
ASSUMPTION: Shionogi Inc. is a growing company with a strong focus on innovation and a commitment to improving the lives of patients with infectious diseases.
Career Level: This role is a senior-level position, reporting directly to the VP of Marketing. It offers the opportunity to lead a cross-functional team and drive the success of a novel product launch.
Reporting Structure: The Executive Director, Brand Lead will report to the VP of Marketing and have matrixed relationships with various functional areas, such as Medical Affairs, Market Access, and field management.
Work Arrangement: This role is a hybrid position, requiring an office presence at least 3 days per week. The remaining days can be worked remotely, offering a balance between collaboration and flexibility.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to lead a cross-functional team and drive the success of a novel product launch in the infectious disease space.
Office Type: Shionogi Inc.'s US Corporate Headquarters is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 400 Campus Drive, Florham Park, New Jersey 07932
Geographic Context:
Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required to meet project deadlines. The hybrid work arrangement offers flexibility for employees to balance their personal and professional lives.
ASSUMPTION: The Florham Park office location provides a convenient and accessible work environment, with easy access to major transportation routes and nearby amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand strategy, cross-functional team leadership, product launch, marketing strategy, market access, medical affairs, stakeholder engagement, forecasting, ROI assessments, demand planning, budgeting activities
ASSUMPTION: Shionogi Inc. uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.
ASSUMPTION: Familiarity with industry-standard software and tools is expected for this role. Proficiency in Microsoft Office Suite is required, while experience with other tools and technologies may be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Shionogi Inc. values a diverse and inclusive work environment that fosters collaboration, creativity, and continuous learning. Candidates who align with the company's values and work style will be well-positioned for success in this role.
ASSUMPTION: The Executive Director, Brand Lead role presents a unique set of challenges and opportunities, requiring strong leadership, strategic thinking, and the ability to thrive in a fast-paced, cross-functional environment.
ASSUMPTION: This role offers a unique blend of strategic marketing, cross-functional leadership, and product launch experience, setting it apart from similar positions in the pharmaceutical industry.
ASSUMPTION: The sample projects listed above provide a snapshot of the types of initiatives and responsibilities that the Executive Director, Brand Lead may be expected to undertake in this role.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.