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Executive Director, Brand Lead

Shionogi Inc.
Full-time
On-site
Florham Park, New Jersey, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Executive Director, Brand Lead

πŸ”Ή Company: Shionogi Inc.

πŸ”Ή Location: Florham Park, New Jersey, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (Office presence required at least 3 days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing the US Brand Strategy for a novel 3CL protease inhibitor for SARS-CoV-2 infection prevention
  • Leading cross-functional launch planning and execution, collaborating with internal and external partners
  • Ensuring overall success of the product launch by driving innovation, motivation, collaboration, and energy across the organization
  • Managing a Brand team to achieve defined launch-related objectives and metrics
  • Collaborating with various functions such as Medical Affairs, Market Access, and field management to optimize product success

ASSUMPTION: This role requires a strategic mindset, strong leadership, and the ability to thrive in a fast-paced, cross-functional environment.

πŸ“‹ Key Responsibilities

βœ… Lead cross-functional planning and coordination of all aspects of launch, including HCP and Consumer marketing, sales, market access, medical, supply, and forecasting

βœ… Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan

βœ… Direct the design and execution of the commercial strategy and tactical planning to build a successful new Brand for market entry

βœ… Lead the Brand Team to ensure development and execution of all elements of the Brand strategy, including marketing platform, positioning, core messaging, DTC strategy, and launch planning/activities

βœ… Oversee all key aspects of market understanding and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional materials development

βœ… Lead and manage a Brand team to achieve defined launch-related objectives and metrics

βœ… Oversee optimal HCP and Consumer vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy

βœ… Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs, congresses, speaker programs, and other external/internal engagement activities

βœ… Collaborate closely with Market Access teams and external stakeholders to understand, design, and implement plans to remove barriers and facilitate product uptake in market

βœ… Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success

βœ… Collaborate closely with field functions to create optimal field infrastructure design/sizing, training, and foster highly collaborative relationships with field management

βœ… Establish credibility and build mutually respectful relationships with senior leadership in the US

βœ… Ensure a very high level of understanding of the relevant science and product data, as well as of marketplace, competitive, and external stakeholder dynamics

βœ… Create, track, and regularly present launch readiness activities and key performance indicator planning to senior management

βœ… Oversee all analytical and financial activities, including forecasting, ROI assessments, demand planning, and budgeting activities

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful launch execution.

🎯 Required Qualifications

Education: Bachelor's degree in marketing (or a similarly relevant field); MBA/Advanced Degree highly preferred

Experience: Minimum fifteen (15) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least five (5) years in strategic marketing roles with both HCP and DTC experience

Required Skills:

  • Proven experience leading and managing a cross-functional launch team to achieve defined launch-related objectives and metrics
  • Sound knowledge and experience in creating a marketing strategy in line with business goals, combined with a solid understanding of other areas such as market research, strategic planning, market access, pricing, reimbursement, and forecasting

  • Significant experience in the creation of forecasts to budget management, working knowledge of access policies, and a record of accomplishment of preparation and successful product launches from early stage through development and launch

Preferred Skills:

  • Experience in the Primary Care Market
  • Proficient in Excel and PowerPoint
  • Strong analytic skills (ability to quantify results) and day-to-day detail orientation

ASSUMPTION: Candidates with experience in strategic marketing roles and successful product launch execution within the primary care arena will be highly competitive for this position.

πŸ’° Compensation & Benefits

Salary Range: $290,000 - $325,000 per year

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement
  • Employee discounts

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the pharmaceutical industry. Actual compensation may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pharmaceuticals

Company Size: Shionogi Inc. is a mid-sized pharmaceutical company with a focus on infectious diseases. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: Shionogi Inc. was founded in 2005 as a subsidiary of Shionogi & Co., Ltd., a Japanese pharmaceutical company established in 1878.

Company Description:

  • Shionogi Inc. is dedicated to discovering, developing, and delivering innovative medicines to transform the lives of patients worldwide
  • The company focuses on infectious diseases, with a strong pipeline of products in various stages of development
  • Shionogi Inc. is committed to fostering a diverse and inclusive work environment that values collaboration, creativity, and continuous learning

Company Specialties:

  • Antiviral drugs
  • Antibiotics
  • Infectious disease research and development

Company Website: www.shionogi.com

ASSUMPTION: Shionogi Inc. is a growing company with a strong focus on innovation and a commitment to improving the lives of patients with infectious diseases.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP of Marketing. It offers the opportunity to lead a cross-functional team and drive the success of a novel product launch.

Reporting Structure: The Executive Director, Brand Lead will report to the VP of Marketing and have matrixed relationships with various functional areas, such as Medical Affairs, Market Access, and field management.

Work Arrangement: This role is a hybrid position, requiring an office presence at least 3 days per week. The remaining days can be worked remotely, offering a balance between collaboration and flexibility.

Growth Opportunities:

  • Successful execution of the product launch may lead to increased responsibilities and career advancement opportunities within the organization
  • The role offers exposure to senior leadership and the opportunity to build strategic relationships across the company
  • Working on a novel product launch provides valuable experience and the chance to make a significant impact on the company's success

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to lead a cross-functional team and drive the success of a novel product launch in the infectious disease space.

🌍 Location & Work Environment

Office Type: Shionogi Inc.'s US Corporate Headquarters is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 400 Campus Drive, Florham Park, New Jersey 07932

Geographic Context:

  • Florham Park is a suburban town located in Morris County, New Jersey, approximately 30 miles west of New York City
  • The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining options
  • New Jersey is home to a thriving pharmaceutical industry, providing ample opportunities for professional growth and networking

Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required to meet project deadlines. The hybrid work arrangement offers flexibility for employees to balance their personal and professional lives.

ASSUMPTION: The Florham Park office location provides a convenient and accessible work environment, with easy access to major transportation routes and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition team
  • In-depth interviews with cross-functional stakeholders, including the hiring manager and other senior leaders
  • Final round interviews, which may include case studies or presentations
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional leadership and collaboration abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Shionogi Inc.'s values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the pharmaceutical industry and the specific challenges and opportunities related to launching a novel product in the infectious disease space
  • Prepare for behavioral interview questions that focus on your leadership, problem-solving, and collaboration skills

ATS Keywords: Brand strategy, cross-functional team leadership, product launch, marketing strategy, market access, medical affairs, stakeholder engagement, forecasting, ROI assessments, demand planning, budgeting activities

ASSUMPTION: Shionogi Inc. uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Veeva)
  • Project management tools (e.g., Asana, Trello)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard software and tools is expected for this role. Proficiency in Microsoft Office Suite is required, while experience with other tools and technologies may be beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity: Putting patients first in all that we do
  • Integrity: Upholding the highest ethical standards in all our actions
  • Collaboration: Working together to achieve common goals
  • Innovation: Embracing creativity and continuous learning
  • Accountability: Taking responsibility for our actions and delivering on our commitments

Work Style:

  • Collaborative: Working closely with cross-functional teams to achieve shared objectives
  • Agile: Adapting to changing priorities and market dynamics
  • Data-driven: Making informed decisions based on evidence and analysis
  • Patient-focused: Prioritizing the needs and well-being of patients in all our efforts

Self-Assessment Questions:

  • Do I share Shionogi Inc.'s commitment to patient-centricity, and can I demonstrate this in my work?
  • Am I comfortable working in a collaborative, cross-functional environment, and can I thrive in a fast-paced, dynamic setting?
  • Do I have a proven track record of driving innovation and delivering results in a complex, rapidly evolving market?

ASSUMPTION: Shionogi Inc. values a diverse and inclusive work environment that fosters collaboration, creativity, and continuous learning. Candidates who align with the company's values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

  • The role requires managing competing priorities and balancing the needs of various stakeholders, including internal teams, external partners, and patients
  • The infectious disease market is dynamic and rapidly evolving, presenting unique challenges and opportunities
  • The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with remote team members
  • The role involves working with sensitive data and information, requiring a high degree of discretion and confidentiality

ASSUMPTION: The Executive Director, Brand Lead role presents a unique set of challenges and opportunities, requiring strong leadership, strategic thinking, and the ability to thrive in a fast-paced, cross-functional environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Brand Lead roles in the pharmaceutical industry, this position offers a unique focus on infectious diseases and the opportunity to launch a novel product in a rapidly evolving market
  • The role requires a higher degree of cross-functional collaboration and matrixed relationships with various functional areas
  • Career progression in this role may lead to increased responsibilities and leadership opportunities within the organization, rather than a linear path within a specific functional area

ASSUMPTION: This role offers a unique blend of strategic marketing, cross-functional leadership, and product launch experience, setting it apart from similar positions in the pharmaceutical industry.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive brand strategy for a novel 3CL protease inhibitor, including market research, positioning, messaging, and launch planning
  • Collaborating with cross-functional teams to optimize market access and patient access strategies, ensuring successful product uptake in the market
  • Leading a cross-functional team to execute a successful product launch, achieving defined launch-related objectives and metrics

ASSUMPTION: The sample projects listed above provide a snapshot of the types of initiatives and responsibilities that the Executive Director, Brand Lead may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the market for 3CL protease inhibitors and the competitive landscape for our product?
  • How does Shionogi Inc. support cross-functional collaboration and communication, particularly in a hybrid work environment?
  • What are the key priorities for the first 90 days in this role, and how can I best contribute to the success of the product launch?
  • How does Shionogi Inc. foster professional growth and development for employees in this role?
  • What are the most significant challenges facing the infectious disease market, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your leadership, problem-solving, and collaboration skills
  • Research the pharmaceutical industry, Shionogi Inc., and the specific challenges and opportunities related to launching a novel product in the infectious disease space
  • Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.