📌 Core Information
🔹 Job Title: Executive Director Casino Marketing
🔹 Company: San Manuel Band of Mission Indians
🔹 Location: Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Gaming & Casino
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in developing and cultivating a strong customer base for Palms Casino Resort
- Management and development of Player Development personnel
- Establishment and maintenance of marketing initiatives for domestic and international markets
- Collaboration with various teams to ensure successful development and implementation of divisional strategic plans
- Representation of the San Manuel Gaming and Hospitality Authority (SMGHA) Nevada within focused areas
ASSUMPTION: This role requires a high level of industry knowledge and experience in casino marketing and player development to drive strategic thinking and planning.
📋 Key Responsibilities
✅ Serve as a strategic leader with comprehensive responsibilities to work with teams to ensure successful development and implementation of divisional strategic plans
✅ Develop and implement marketing strategies/initiatives for all markets, including an Asian Marketing strategy
✅ Recruit and hire individuals with strong relationships in the gaming community to represent the SMGHA Nevada within their focused areas
✅ Engage with customers/players of the Resort, greet customers upon arrival, and attend Special Event functions
✅ Monitor play of customers/players in the High Limit Pit and other areas of the casino, as needed
✅ Review and provide recommendations on extending credit to casino customers, advise GM and/or CFO on credit requests, and recommend credit settlements
✅ Review budgets and control expenses
✅ Ensure prompt and discrete notification to senior management of any observation of illegal acts and/or internal ethics violations
ASSUMPTION: This role requires a high level of interpersonal skills and the ability to interface with all levels of management, as well as with casino/hotel customers/players.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: Minimum of 10 years of experience in Marketing and/or Player Development experience, with five years as department leader
Required Skills:
- Extensive knowledge of the Casino Industry including Domestic and Asian Marketing, Casino Operations, Gaming Regulations and Customer/Team Member Relations
- Highly collaborative with strong management experience in building, managing, and leading a high performing team
- Highly motivated, self‐directed, outgoing, and personable with the ability to drive strategic thinking and planning
- Strong interpersonal skills to effectively communicate with all business contacts
- Superior customer service skills
- Knowledge of Konami Gaming System, preferred
- Knowledge of personal computer (to include working knowledge of Microsoft Office), table games, slots, money handling, speaking/writing of the English language
Preferred Skills:
- Knowledge of the Palms Casino Resort and its operations
ASSUMPTION: Candidates with equivalent combinations of education and progressive, relevant, and direct experience may be considered in lieu of minimum educational/experience requirements.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated, based on industry standards for a Director-level role in the Gaming & Casino industry in Las Vegas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at Palms Casino Resort
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, with the possibility of working evenings, weekends, and holidays as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming & Casino
Company Size: 5,001-10,000 employees
Founded: 1891 (as a federally recognized American Indian tribe)
Company Description:
- San Manuel Band of Mission Indians is a federally recognized American Indian tribe located near the city of Highland, California
- The tribe is committed to providing a better quality of life for its citizens by building infrastructure, maintaining civil services, and promoting social, economic, and cultural development
- San Manuel is active in supporting projects in neighboring communities and is one of the largest employers in the Inland Empire area
Company Specialties:
- Gaming and hospitality operations
- Government administration
- Education and environment
Company Website: http://www.sanmanuel-nsn.gov
ASSUMPTION: San Manuel Band of Mission Indians is a tribal government with a focus on providing services to its citizens and supporting neighboring communities.
📊 Role Analysis
Career Level: Director/Executive
Reporting Structure: Reports directly to the Vice President of Marketing
Work Arrangement: On-site, with the possibility of travel to attend meetings, trade shows, and conferences
Growth Opportunities:
- Potential advancement to a Vice President or higher-level role within the marketing department
- Opportunities to expand marketing strategies and initiatives to other SMGHA properties
- Professional development and training opportunities
ASSUMPTION: This role offers opportunities for growth and advancement within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Casino resort environment
Office Location(s): Palms Casino Resort, Las Vegas, NV
Geographic Context:
- Las Vegas is a major gambling and entertainment hub, with a diverse population and a thriving tourism industry
- The city offers a wide range of cultural attractions, dining, and entertainment options
- Las Vegas has a desert climate, with hot summers and mild winters
Work Schedule: Full-time, with the possibility of working evenings, weekends, and holidays as needed
ASSUMPTION: The work environment is fast-paced and high-demand, with a focus on providing excellent customer service and driving revenue growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Human Resources department
- In-person or video interview with the hiring manager and/or other department members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Industry knowledge and experience in casino marketing and player development
- Strategic thinking and planning skills
- Interpersonal and communication skills
- Leadership and management experience
- Customer service skills
Application Tips:
- Highlight relevant industry experience and achievements in your resume and cover letter
- Demonstrate your understanding of the casino industry and marketing strategies in your application materials
- Prepare examples of successful marketing campaigns or initiatives you have led in the past
ATS Keywords: Casino Marketing, Player Development, Marketing Strategies, Gaming Regulations, Customer Service, Strategic Planning, Team Management, Budget Management, Konami Gaming System
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the Human Resources department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Gaming industry-specific software and systems (e.g., Konami Gaming System)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the department and the organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and flexible in a fast-paced environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a strong understanding of the casino industry and gaming regulations?
- Are you highly motivated, self‐directed, and personable, with the ability to drive strategic thinking and planning?
- Do you possess superior customer service skills and the ability to interface with all levels of management, as well as with casino/hotel customers/players?
- Are you comfortable working in a fast-paced, high-demand environment?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong interpersonal skills and the ability to work effectively with a diverse range of stakeholders.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, high-demand environment
- Developing and implementing marketing strategies and initiatives that drive revenue growth
- Navigating the complex and evolving gaming industry landscape
- Balancing the needs and expectations of customers, team members, and senior leadership
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- Director of Marketing (Casino/Hotel)
- Vice President of Player Development
- Executive Director of Gaming Operations
ASSUMPTION: These roles share similar responsibilities and require comparable skills and experience, but may have different reporting structures and focus areas.
📝 Sample Projects
- Developing and implementing a new marketing campaign to attract international high-roller customers
- Expanding the casino's customer loyalty program to include new benefits and rewards
- Conducting market research to identify new opportunities for growth and expansion
ASSUMPTION: These projects demonstrate the strategic and tactical responsibilities of the Executive Director Casino Marketing role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and player development strategy for Palms Casino Resort?
- What are the key challenges facing the marketing department and the casino industry as a whole?
- How does the company support the professional development and growth of its team members?
- What is the company's approach to work-life balance for employees in this role?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and achievements
- Prepare examples of successful marketing campaigns or initiatives you have led in the past
- Follow up with the Human Resources department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
