🔹 Job Title: Executive Director, Creative (IHOP)
🔹 Company: Dine Brands Global
🔹 Location: Pasadena, California
🔹 Job Type: Full-Time
🔹 Category: Restaurants
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creativity to drive innovative marketing campaigns and maintain a strong brand identity.
✅ Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
✅ Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
✅ Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
✅ Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
✅ Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
✅ Oversee the presentation of final concepts, and obtain approvals for deliverables
ASSUMPTION: This role involves a high level of collaboration and leadership, requiring strong communication skills and the ability to manage multiple projects simultaneously.
Education: Bachelor’s degree (or equivalent) in graphic design or advertising preferred
Experience: Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
Required Skills:
Preferred Skills:
ASSUMPTION: Given the extensive experience required, candidates should have a proven track record in creative direction and leadership within the marketing or advertising industry.
Salary Range: $200,000 - $230,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a creative director role with the required experience level. Actual compensation may vary based on factors such as performance and negotiation.
Industry: Dine Brands Global operates in the restaurant industry, with a focus on franchising, brand revitalization, and consumer marketing.
Company Size: Dine Brands Global has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Dine Brands Global was founded in 2007, with a rich history in the hospitality industry through its subsidiaries, Applebee's, IHOP, and Fuzzy's Taco Shop.
Company Description:
Company Specialties:
Company Website: www.dinebrands.com
ASSUMPTION: Dine Brands Global's extensive experience in the restaurant industry and commitment to innovation make it an attractive employer for creative professionals.
Career Level: Executive Director roles typically fall within the senior leadership category, reporting directly to the Chief Marketing Officer or another C-level executive.
Reporting Structure: This role reports to the Senior Vice President, Marketing & Culinary at Dine Brands Global.
Work Arrangement: The role is on-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for creative professionals looking to advance their careers in marketing and advertising within the restaurant industry.
Office Type: Corporate headquarters with a creative and collaborative work environment
Office Location(s): Pasadena, California
Geographic Context:
Work Schedule: Full-time, with flexible hours to accommodate project deadlines and meetings
ASSUMPTION: The Pasadena office provides a creative and collaborative work environment, with easy access to cultural attractions and a diverse range of housing options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Advertising, Creative Direction, Brand Development, Team Leadership, Content Strategy, Integrated Marketing, Campaign Development, Graphic Design, Copywriting, Social Media, Photography, Videography, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creative direction skills, strategic thinking, and leadership capabilities.
ASSUMPTION: Familiarity with industry-standard creative software and project management tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Dine Brands Global values innovation, authenticity, and collaboration, seeking candidates who align with these principles and can thrive in a creative and dynamic work environment.
ASSUMPTION: This role presents both creative and strategic challenges, requiring strong leadership, adaptability, and a deep understanding of the restaurant industry and its marketing trends.
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with significant growth potential for the right candidate.
ASSUMPTION: These sample projects illustrate the range of creative and strategic challenges faced by the Executive Director, Creative (IHOP) role at Dine Brands Global.
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and company culture, as well as the expectations for success in the first 90 days.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.