📌 Core Information
🔹 Job Title: Executive Director, Dermatology & Rheumatology Marketing
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Leading the Psoriasis HCP marketing team and driving brand performance
- Collaborating with cross-functional teams to advance the psoriasis strategy
- Managing the Dermatology Corporate Accounts field team to drive growth and BMS leadership in large, consolidated accounts
- Partnering with Sales, Access and Patient Support, Medical, and WCE teams to optimize channel mix and deliver on new commercial model capabilities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Lead development and execution of strategy and commercialization activities for psoriasis and psoriatic arthritis brands
✅ Identify and analyze customer insights, brand performance, market trends, and competitive response
✅ Deliver financial commitments and support forecast updates
✅ Manage budget and agency of record for brand
✅ Attract, retain, and develop team and Immunology talent
✅ Collaborate with Sales, Access and Patient Support, Medical, and WCE teams to execute brand strategy and optimize channel mix
✅ Foster strong collaborative working relationships with external and internal customers
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) required; MBA or graduate degree preferred
Experience: Minimum 12 years of industry experience, with a minimum of 10 years of marketing experience
Required Skills:
- Proven leadership experience managing and developing high-performing teams
- Experience in dermatology or rheumatology preferred
- Proven record of success in leading strategically, driving performance, and creating a strong, inclusive, and diverse culture
- Experience in mobilizing matrix team members and embracing teamwork within a cross-functional environment
- Demonstrated willingness to push and evolve the organization with creative thinking and capability building
Preferred Skills:
- Experience in leading a brand with a significant market presence
- Experience in working with consolidated accounts and national or regional field teams
ASSUMPTION: Candidates with experience in dermatology or rheumatology marketing and a proven track record of success in leading high-performing teams will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 (Estimated, based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits, services, and programs
- Global participation in clinical trials
- On-site protocol with a hybrid work model for eligible roles
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases. The company has a strong presence in oncology, hematology, immunology, cardiovascular disease, and fibrosis.
Company Size: Bristol Myers Squibb has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: The company was founded in 1887 and has a rich history of innovation and scientific excellence.
Company Description:
- Bristol Myers Squibb is committed to transforming patients' lives through science, with a mission to give new hope to patients with serious diseases.
- The company promotes health equity and seeks to improve health outcomes for populations disproportionately affected by serious diseases and conditions through the Bristol Myers Squibb Foundation.
- Bristol Myers Squibb fosters a culture of innovation, collaboration, and diversity, with a focus on helping patients prevail over serious disease.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb's size and global presence provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Executive-level role with significant strategic and leadership responsibilities
Reporting Structure: Reports directly to the Vice President, Dermatology & Rheumatology Marketing, and leads the Psoriasis HCP marketing team, Psoriasis and Psoriatic Arthritis patient marketing team, and the Dermatology Corporate Accounts team
Work Arrangement: On-site, with a hybrid work model for eligible roles
Growth Opportunities:
- Potential to advance to a Vice President role within the organization
- Opportunities to lead additional brands or therapeutic areas within the Immunology franchise
- Chance to develop leadership skills and gain experience in a matrix environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and develop leadership skills.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid work model for eligible roles
Office Location(s): Princeton, New Jersey, United States
Geographic Context:
- The Princeton office is located in Mercer County, New Jersey, approximately 45 miles south of New York City and 50 miles north of Philadelphia.
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and educational opportunities.
- New Jersey is known for its strong pharmaceutical industry, providing ample networking and career growth opportunities.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for eligible roles
ASSUMPTION: The Princeton office provides a convenient location for commuters, with easy access to major cities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Vice President, Dermatology & Rheumatology Marketing
- Background check and offer extension
Key Assessment Areas:
- Leadership skills and experience
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and influencing skills
- Cultural fit and alignment with Bristol Myers Squibb's values
Application Tips:
- Highlight your leadership experience and accomplishments in your resume and cover letter
- Demonstrate your strategic thinking and problem-solving skills in your responses to interview questions
- Prepare for behavioral interview questions that focus on your leadership style, team management, and cross-functional collaboration
ATS Keywords: Psoriasis, Psoriatic Arthritis, Marketing Strategy, Commercialization, Budget Management, Team Leadership, Cross-Functional Collaboration, Dermatology, Rheumatology
ASSUMPTION: Bristol Myers Squibb's interview process is designed to assess candidates' leadership skills, strategic thinking, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation tools and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all that we do
- Integrity: Upholding the highest ethical standards
- Innovation: Pursuing bold ideas that inspire possibility
- Accountability: Taking personal responsibility for our actions and delivering on our commitments
- Respect: Valuing and embracing diversity and inclusion
- Teamwork: Collaborating and working together to achieve common goals
Work Style:
- Fast-paced and dynamic, with a focus on driving results and delivering on commitments
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- How do you demonstrate patient-centricity in your approach to marketing and brand strategy?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you balance data-driven decision-making with creative and innovative thinking?
ASSUMPTION: Bristol Myers Squibb's culture values patient-centricity, integrity, innovation, accountability, respect, teamwork, and a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a large, matrix team with members from various functions and levels of experience
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Navigating a complex, matrix organization with multiple stakeholders and competing priorities
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position requires a deeper understanding of dermatology and rheumatology therapeutic areas and a stronger focus on cross-functional collaboration
- Industry-specific context: The pharmaceutical industry is highly competitive, with a strong emphasis on innovation, data-driven decision-making, and regulatory compliance
- Career path comparison: This role offers a clear path to advancement within the Immunology franchise and potential opportunities to lead additional brands or therapeutic areas
ASSUMPTION: This role is unique in its focus on psoriasis and psoriatic arthritis marketing, requiring a strong understanding of these therapeutic areas and a strategic mindset to drive brand performance.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new psoriasis indication, including customer segmentation, channel mix optimization, and launch tactics
- Conducting a competitive landscape analysis and identifying opportunities to differentiate the psoriasis brand in a crowded market
- Leading a cross-functional team to optimize the patient support program for psoriasis and psoriatic arthritis, improving access and adherence for patients
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the role, requiring strong leadership, problem-solving, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Psoriasis HCP marketing team, and how this role will fit into that structure?
- How does the Psoriasis HCP marketing team collaborate with other cross-functional teams, such as Sales, Access and Patient Support, Medical, and WCE?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals?
- How does Bristol Myers Squibb support the growth and development of its employees, and what opportunities are available for professional advancement within the Immunology franchise?
- What is the hybrid work model like for eligible roles, and how does the company support employees in balancing work and personal responsibilities?
ASSUMPTION: These interview questions help assess the role's fit with your skills, experience, and career goals, as well as the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.bms.com/careers/job/137468338620-executive-director-dermatology-rheumatology-marketing-princeton-nj-us
- Tailor your resume and cover letter to highlight your leadership experience, strategic thinking, and cross-functional collaboration skills
- Prepare for behavioral interview questions that focus on your leadership style, team management, and cross-functional collaboration
- Research Bristol Myers Squibb's company culture, values, and therapeutic areas to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
