Executive Director, Marketing

📌 Core Information

🔹 Job Title: Executive Director, Marketing

🔹 Company: Braeburn

🔹 Location: Plymouth Meeting, PA (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Biotechnology Research

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of strategic brand plans for Braeburn’s flagship products.
• Collaborating across various functional areas to ensure optimal marketing performance and brand positioning.
• Managing a cross-functional team to deliver high-quality brand creative and market-shaping tactics.
• Navigating the dynamic, changing environment of the pharmaceutical market.
• Driving timely, cost-effective execution of tactical activities.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in a fast-paced, evolving industry.

📋 Key Responsibilities

✅ Leads the design of Brand strategies and the execution of Brand tactical plans in alignment with corporate objectives.

✅ Drives and approves all marketing strategies and plans including brand positioning in collaboration with cross-functional teams to realize maximal brand potential.

✅ Builds highly effective creative campaigns and communication tools that positively shape customer experiences and optimize brand benefits with HCPs and patients.

✅ Collaborates with Market Access team to develop tools and resources that aid in the trial, acquisition, and maintenance of specialty products.

✅ Collaborates with sales, market access, trade to develop HCP resources and tools to facilitate ease of office product acquisition.

✅ Collaborates with the Promotional Review Committee (PRC) team to ensure that all brand-related materials are scrutinized for medical validity and supported by brand labeling.

✅ Develops strong product branding based on product labeling.

✅ Generates customer insights through participation in both qualitative and quantitative market research programs.

✅ Builds strong, credible, collaborative relationships with key functional groups that include Sales, Medical Affairs, Development, Business Operations, Legal, Regulatory and Sales Training.

✅ Drives for timely, cost-effective execution in all tactical activities including market research, forecasting, product promotion and communications.

✅ Allocates Advertising & Promotion (A&P) budget to execute strongest tactical decisions and maximize brand value.

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and cross-functional collaboration to succeed.

🎯 Required Qualifications

Education: MBA degree, advanced degree or continued education in marketing or finance preferred.

Experience: 15+ years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research).

Required Skills:

• Superior leadership skills that lead to the development of highly functioning strategic marketing organization.
• A deep understanding of specialty pharmaceutical market dynamics and stakeholders.
• A demonstrated ability to maneuver within a dynamic, changing environment.
• Ability to integrate input from key stakeholders and take a long-term view of brand strategies.
• Ability to efficiently manage agency partners to deliver high quality brand creative and market shaping tactics that effectively communicate brand benefits to HCPs and patients.

Preferred Skills:

• Prior experience in and collaboration with sales, sales management and/or managed care.

ASSUMPTION: This role requires a strong background in pharmaceutical marketing, with a focus on specialty brands and a proven track record in leadership and strategic planning.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (Based on industry standards for a senior marketing role in the pharmaceutical industry with 15+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet deadlines or manage project demands.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the pharmaceutical industry with 15+ years of experience. Benefits are typical for a company of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Braeburn operates in the Biotechnology Research industry, focusing on delivering solutions for people living with opioid use disorder (OUD).

Company Size: Braeburn is a mid-sized company with 51-200 employees, providing a collaborative and passionate work environment.

Founded: Braeburn was founded in 2012 and is headquartered in Plymouth Meeting, Pennsylvania.

Company Description:

• Braeburn is dedicated to transforming the management of OUD to help people begin and sustain recovery.
• The company challenges the status quo and champions transformation by partnering with the community to create a world where every person with OUD gets the best possible care.
• Braeburn values authenticity, amplifies all voices, and empowers employees to be successful and unleash their full potential.

Company Specialties:

• Biotech

Company Website: braeburnrx.com

ASSUMPTION: Braeburn's focus on OUD and commitment to community partnerships sets it apart in the biotech industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and leadership skills.

Reporting Structure: The Executive Director of Marketing reports directly to the Chief Commercial Officer.

Work Arrangement: This is a hybrid role, requiring on-site work at the Plymouth Meeting, PA office with some flexibility for remote work.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing department or related functions.
• Opportunities to lead and mentor junior team members, fostering professional development.
• Chance to contribute to the company's mission and make a significant impact on the OUD community.

ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition.

🌍 Location & Work Environment

Office Type: Braeburn's office is a collaborative, professional environment that encourages innovation and teamwork.

Office Location(s): 450 Plymouth Rd, Plymouth Meeting, Pennsylvania 19462, US

Geographic Context:

• Plymouth Meeting is a suburb of Philadelphia, offering a mix of urban and suburban living.
• The area provides easy access to major highways, public transportation, and numerous amenities.
• Plymouth Meeting is home to various parks, restaurants, and shopping centers, providing ample opportunities for work-life balance.

Work Schedule: The standard workweek is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The work environment at Braeburn is supportive and collaborative, with a focus on empowering employees to succeed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth behavioral interview with the hiring manager
• Case study or presentation to showcase strategic thinking and leadership skills
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and understanding of specialty pharmaceutical market dynamics
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
• Research Braeburn's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Marketing Strategy, Brand Management, Pharmaceutical Industry, Specialty Pharmacy, Cross-functional Collaboration, Leadership, Strategic Planning, Market Research, Budget Management, Creative Campaign Development

ASSUMPTION: Braeburn's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Passion
• Authenticity

Work Style:

• Strategic and forward-thinking
• Adaptable and responsive to change
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, changing environment and enjoy navigating uncertainty?
• Are you passionate about Braeburn's mission to transform the management of OUD and help people begin and sustain recovery?
• Do you possess strong leadership skills and the ability to build effective, collaborative relationships with key stakeholders?

ASSUMPTION: Candidates who align with Braeburn's values and work style are more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• The dynamic, changing environment of the pharmaceutical industry can present unique challenges and require adaptability.
• Managing a cross-functional team and collaborating with various departments may require strong communication and leadership skills.
• The complexity of specialty pharmacy medications and their acquisition processes can be challenging to navigate.
• Occasional overtime may be required to meet deadlines or manage project demands.

ASSUMPTION: Understanding and embracing these challenges can help candidates succeed in this role and contribute to Braeburn's mission.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on specialty pharmaceuticals and their complex acquisition processes.
• Braeburn's commitment to community partnerships and transforming the management of OUD sets it apart in the biotech industry.
• This role offers strong growth potential for candidates with the right skills and ambition, with opportunities to advance to VP or C-level roles.

ASSUMPTION: Understanding the unique aspects of this role and Braeburn's mission can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a strategic brand plan for a new specialty pharmaceutical product launch.
• Collaborating with cross-functional teams to create HCP resources and tools that facilitate ease of office product acquisition.
• Conducting market research to generate customer insights and inform brand strategies.

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role and the importance of cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role contribute to Braeburn's mission to transform the management of OUD and help people begin and sustain recovery?
• What are the key priorities for this role in the first 90 days?
• How does Braeburn support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does Braeburn measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Braeburn's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
• Research Braeburn's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.