📌 Core Information
🔹 Job Title: Executive Director Marketing
🔹 Company: Anthropologie
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving the global marketing strategy across digital, brand, and social media to accelerate business growth
- Overseeing all aspects of performance, social, and growth marketing with a strong focus on ROI and customer lifetime value
- Developing, innovating, and overseeing execution of brand, social, and influencer marketing strategies
- Partnering with the UK marketing team to identify and activate regional campaigns, align on global strategy go-to-market, share best practices, and ensure brand consistency across regions
- Leading and inspiring a high-performing team, fostering a culture of creativity, collaboration, and accountability
ASSUMPTION: This role requires a strategic and innovative leader with a proven track record in global marketing, brand building, and team management within the retail or fashion industry.
📋 Key Responsibilities
✅ Lead and evolve the global marketing strategy across digital, brand, and social media to accelerate business, category, and customer growth.
✅ Oversee all aspects of performance, social, and growth marketing with a strong focus on ROI and customer lifetime value.
✅ Develop, innovate, and oversee execution of brand, social, and influencer marketing strategies, ensuring alignment with brand voice, seasonal storytelling, and cultural relevance.
✅ Own the social media strategy across all platforms, driving innovation in content, community engagement, and platform growth.
✅ Partner with the UK marketing team to identify and activate regional campaigns, align on global strategy go-to-market, share best practices, and ensure brand consistency across regions.
✅ Lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and accountability.
✅ Collaborate with cross-functional partners in Creative, Merchandising, Digital, and Analytics to bring campaigns to life.
✅ Champion an inclusive, curious, and customer-first mindset across all marketing initiatives.
ASSUMPTION: This role involves cross-functional collaboration, strategic planning, and execution of marketing campaigns to drive business growth and customer engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
Experience: 15+ years of progressive marketing leadership experience, ideally in retail, fashion, or lifestyle brands.
Required Skills:
- Proven success in launching multiple brands and achieving category leadership
- Demonstrated experience in managing, developing, and developing integrated marketing teams and strategies across digital, brand, and social
- Strong analytical and strategic thinking skills with a deep understanding of performance marketing and customer data
- Exceptional leadership and communication skills with a passion for developing talent
- A creative, collaborative, and entrepreneurial spirit aligned with the Anthropologie brand
Preferred Skills:
- Experience in or with global teams and markets
ASSUMPTION: Candidates should have a strong background in global marketing, brand building, and team management within the retail or fashion industry.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (Based on industry standards for a Director-level marketing role in the retail sector with 15+ years of experience)
Benefits:
- Medical
- Dental
- Vision
- PTO
- Generous Employee Discounts
- Retirement Savings
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level marketing role in the retail sector with 15+ years of experience. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the fashion and lifestyle sector
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 1992, with a rich history in the retail industry
Company Description:
- Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism, and discovery to its customers
- The brand offers a curated array of products, including clothing, accessories, shoes, beauty, home furnishings, found objects, gifts, and décor that exhibit influences ranging from vintage to global
- Anthropologie operates stores worldwide and has an online presence through its website and mail-order catalogue
Company Specialties:
- Retail
- Fashion
- Lifestyle
- Brand building
- Customer experience
Company Website: http://www.anthropologie.com/en-gb
ASSUMPTION: Anthropologie is a well-established retail brand with a strong focus on customer experience and brand building.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will oversee a talented and dynamic group of marketers, as well as collaborate with cross-functional partners in Creative, Merchandising, Digital, and Analytics
Work Arrangement: On-site, with flexibility for remote work based on business needs
Growth Opportunities:
- Potential to grow within the marketing leadership team as the company expands its global presence
- Opportunities to collaborate with and learn from other departments, such as Merchandising, Creative, and Digital
- Chance to develop and mentor team members, fostering a culture of growth and collaboration
ASSUMPTION: This role offers significant growth opportunities within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Anthropologie's headquarters is a creative and collaborative workspace, reflecting the brand's aesthetic and values
Office Location(s): 5000 S Broad Street, Philadelphia, PA 19112, USA
Geographic Context:
- Philadelphia is a vibrant city with a rich history and diverse cultural scene
- The city offers a variety of neighborhoods, each with its unique character and amenities
- Philadelphia is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The work environment at Anthropologie's headquarters is creative, collaborative, and reflective of the brand's aesthetic and values.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate strategic thinking, leadership, and problem-solving skills
- Case study or presentation to demonstrate marketing strategy and execution capabilities
- Final interview with the Chief Marketing Officer or another senior leader
Key Assessment Areas:
- Strategic thinking and global marketing expertise
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Anthropologie's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your global marketing experience, brand building successes, and team leadership skills
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, problem-solving, and leadership abilities
- Research Anthropologie's brand, values, and recent marketing campaigns to demonstrate your understanding of the company and its customers
ATS Keywords: Global Marketing, Brand Strategy, Performance Marketing, Social Media Marketing, Team Leadership, Retail, Fashion, Lifestyle, Customer Engagement, ROI, Customer Lifetime Value
ASSUMPTION: The interview process at Anthropologie is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their global marketing experience and brand building successes.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
ASSUMPTION: Candidates should have experience with marketing automation, social media management, CRM, and data analysis tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Optimism
- Creativity
- Curiosity
- Inclusivity
- Customer-centricity
Work Style:
- Collaborative and cross-functional
- Creative and innovative
- Data-driven and strategic
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with Anthropologie's brand values and customer-centric approach?
- Are you comfortable working in a creative and collaborative environment, with a focus on cross-functional collaboration?
- Do you have a proven track record of driving business growth and customer engagement through innovative marketing strategies?
ASSUMPTION: Candidates should assess their alignment with Anthropologie's brand values, work style, and customer-centric approach to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a global team with diverse perspectives and time zones
- Balancing the need for global consistency with regional relevance in marketing campaigns
- Adapting to a fast-paced and ever-changing retail environment
- Meeting ambitious business growth targets while maintaining a strong focus on ROI and customer lifetime value
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to lead and adapt in a global retail environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global brand marketing, requiring a strategic and innovative leader with experience in global teams and markets
- Compared to other marketing director roles, this position places a strong emphasis on brand building, customer engagement, and global strategy
- Career path opportunities may include progression to Chief Marketing Officer or other senior leadership roles within the marketing department or broader organization
ASSUMPTION: Candidates should compare this role to other marketing director positions in the retail industry, focusing on the unique global brand marketing focus and career growth opportunities.
📝 Sample Projects
- Developing and executing a global marketing strategy that drives business growth and customer engagement across multiple regions
- Launching a new product line or brand extension, including market research, positioning, and go-to-market strategy
- Managing a team to create and execute innovative social media campaigns that increase brand awareness, engagement, and conversions
ASSUMPTION: Candidates should be prepared to discuss their experience with global marketing strategy, brand building, and social media campaign management, as well as their ability to lead and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing leadership team, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments, such as Merchandising, Creative, and Digital?
- How does Anthropologie support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Anthropologie foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and its culture, as well as their understanding of the marketing landscape and customer needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your global marketing experience, brand building successes, and team leadership skills
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, problem-solving, and leadership abilities
- Research Anthropologie's brand, values, and recent marketing campaigns to demonstrate your understanding of the company and its customers
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
