📌 Core Information
🔹 Job Title: Executive Director Marketing
🔹 Company: Anthropologie
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving the global marketing strategy across digital, brand, and social media to accelerate business growth
- Overseeing all aspects of performance, social, and growth marketing with a strong focus on ROI and customer lifetime value
- Developing, innovating, and overseeing execution of brand, social, and influencer marketing strategies
- Partnering with the UK marketing team to identify and activate regional campaigns, align on global strategy go-to-market, share best practices, and ensure brand consistency across regions
- Leading and inspiring a high-performing team, fostering a culture of creativity, collaboration, and accountability
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and global brand management experience.
📋 Key Responsibilities
✅ Lead and evolve the global marketing strategy across digital, brand, and social media to accelerate business, category, and customer growth
✅ Oversee all aspects of performance, social, and growth marketing with a strong focus on ROI and customer lifetime value
✅ Develop, innovate, and oversee execution of brand, social, and influencer marketing strategies, ensuring alignment with brand voice, seasonal storytelling, and cultural relevance
✅ Own the social media strategy across all platforms, driving innovation in content, community engagement, and platform growth
✅ Partner with the UK marketing team to identify and activate regional campaigns, align on global strategy go-to-market, share best practices, and ensure brand consistency across regions
✅ Lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and accountability
✅ Collaborate with cross-functional partners in Creative, Merchandising, Digital, and Analytics to bring campaigns to life
✅ Champion an inclusive, curious, and customer-first mindset across all marketing initiatives
ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork to deliver innovative and effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus
Experience: 15+ years of progressive marketing leadership experience, ideally in retail, fashion, or lifestyle brands
Required Skills:
- Proven success in launching multiple brands and achieving category leadership
- Demonstrated experience in managing, developing, and developing integrated marketing teams and strategies across digital, brand, and social
- Strong analytical and strategic thinking skills with a deep understanding of performance marketing and customer data
- Exceptional leadership and communication skills with a passion for developing talent
- A creative, collaborative, and entrepreneurial spirit aligned with the Anthropologie brand
Preferred Skills:
- Experience in or with global teams and markets
ASSUMPTION: Candidates with a strong background in global brand management and a proven track record in driving business growth through innovative marketing strategies are preferred.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Medical
- Dental
- Vision
- PTO
- Generous Employee Discounts
- Retirement Savings
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for meetings and project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the fashion and lifestyle sector
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 1992, with a rich history in the retail industry
Company Description:
- Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism, and discovery to its customers
- The brand is known for its innovative merchandising, customer-centric approach, and curated array of products
- Anthropologie offers a wide range of products, including clothing, accessories, shoes, beauty, home furnishings, found objects, gifts, and décor
Company Specialties:
- Global brand management
- Integrated marketing strategies
- Performance marketing
- Social media marketing
- Customer-centric approach
Company Website: http://www.anthropologie.com/en-gb
ASSUMPTION: Anthropologie is a well-established brand with a strong focus on creativity, innovation, and customer experience.
📊 Role Analysis
Career Level: Executive, indicating a senior leadership role with significant responsibility and impact
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals
Work Arrangement: On-site, with the expectation of working from the Philadelphia headquarters
Growth Opportunities:
- Potential to shape the global marketing strategy and drive business growth
- Opportunity to lead and develop a high-performing team
- Possibility to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global marketing strategy.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a creative and collaborative work environment
Office Location(s): Philadelphia, Pennsylvania, United States
Geographic Context:
- Philadelphia is a vibrant city with a rich history and diverse culture
- The city offers a variety of amenities, including museums, parks, and a thriving food scene
- Philadelphia is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for meetings and project deadlines
ASSUMPTION: The work environment at Anthropologie's headquarters is collaborative, creative, and focused on driving business growth through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing leadership team
- Case study or presentation to showcase strategic thinking and problem-solving skills
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and global brand management experience
- Leadership and team management skills
- Analytical and data-driven decision-making abilities
- Creativity and innovation in marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight your experience in global brand management, integrated marketing strategies, and performance marketing
- Prepare a case study or presentation that demonstrates your ability to develop and execute innovative marketing campaigns
- Research Anthropologie's brand and marketing strategies to show your understanding of the company and its goals
ATS Keywords: Global marketing, brand management, performance marketing, social media marketing, integrated marketing, customer lifetime value, ROI, team leadership, cross-functional collaboration, data-driven decision making
ASSUMPTION: The application process for this role is competitive, and candidates with a strong background in global brand management and a proven track record in driving business growth through innovative marketing strategies are preferred.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Customer-centricity
- Collaboration
- Accountability
Work Style:
- Creative and innovative
- Data-driven and strategic
- Collaborative and cross-functional
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Anthropologie's brand values and customer-centric approach?
- How do you approach cross-functional collaboration and teamwork in a marketing leadership role?
- How do you balance creativity and data-driven decision making in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong fit with Anthropologie's company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a global marketing strategy across multiple regions and time zones
- Balancing creativity and data-driven decision making in marketing campaigns
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced and dynamic retail environment
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a customer-centric approach.
📈 Similar Roles Comparison
- This role is similar to a Global Marketing Director or Vice President of Marketing in a retail or lifestyle brand
- However, this role places a stronger emphasis on global brand management and integrated marketing strategies
- Career progression in this role could lead to a Chief Marketing Officer or other senior leadership positions within the company
ASSUMPTION: This role offers a unique opportunity to shape the global marketing strategy for a well-established retail brand with a strong focus on creativity, innovation, and customer experience.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product line
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to create and execute a seasonal marketing strategy
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that a successful candidate in this role might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Anthropologie?
- What are the key priorities for this role in the first 90 days?
- How does Anthropologie support the professional development and growth of its marketing leadership team?
- What are the biggest challenges facing the global marketing team, and how can this role help address them?
- How does Anthropologie measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in global brand management, integrated marketing strategies, and performance marketing
- Prepare a case study or presentation that demonstrates your ability to develop and execute innovative marketing campaigns
- Follow up with the hiring manager or HR department within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
