📌 Core Information
🔹 Job Title: Executive Director Regional Marketing - MGM National Harbor
🔹 Company: MGM Resorts International
🔹 Location: Property - MGM National Harbor, Oxon Hill, MD 20745, US
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the innovation, development, and execution of MGM's Regional Casino Marketing strategy
- Collaborating with Regional and Corporate Marketing leaders to develop and implement a consistent Casino Marketing strategy and operating model across all MGM Regional properties
- Driving a culture of proactive sales and exceptional service among Host teams to deepen customer loyalty
- Partnering with IT and third-party vendors to support the design, implementation, and evolution of the CRM platform
- Managing and developing two Regional Casino Marketing Managers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in Casino Marketing and CRM platforms to drive business transformation and elevate guest engagement across multiple properties.
📋 Key Responsibilities
✅ Collaborate with Regional and Corporate Marketing leaders to develop and implement a consistent Casino Marketing strategy and operating model across all MGM Regional properties
✅ Drive a culture of proactive sales and exceptional service among Host teams to deepen customer loyalty
✅ Lead the development and delivery of Casino Marketing sales training in partnership with HR and Training teams
✅ Partner with IT and third-party vendors to support the design, implementation, and evolution of the CRM platform
✅ Gather feedback from property teams to enhance the Casino Marketing model and CRM capabilities
✅ Define KPIs and partner with Analytics teams to build dashboards and reports that measure performance
✅ Serve as a subject matter expert and advisor for all Host Marketing-related initiatives
✅ Coordinate hosted player movement and VIP event strategy across Regional and Las Vegas properties
✅ Manage and develop two Regional Casino Marketing Managers
✅ Monitor regional competitors to ensure MGM maintains strong market positioning
ASSUMPTION: This role involves a high degree of collaboration, strategic planning, and execution to ensure consistent and exceptional guest experiences across all MGM Regional properties.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Marketing, or a related field—or equivalent experience
Experience: 4+ years of relevant experience in a Director-level (or higher) Casino Marketing leadership role, with a proven track record of driving business transformation, building strong team culture, and delivering measurable results
Required Skills:
- Proven leadership and change management experience in a multi-property or divisional setting
- Deep understanding of key casino operations and marketing functions, including player development, Casino Marketing, and overall casino operations
- Strong analytical skills with the ability to interpret and act on statistical data to inform strategic decisions
- Experience implementing and optimizing Customer Relationship Management (CRM) platforms in a sales- and relationship-driven environment
Preferred Skills:
- Fluency in additional languages (e.g., Spanish, Mandarin, etc.)
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: Candidates with a strong background in Casino Marketing, CRM platforms, and leadership experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The typical pay range for this role is $141,800.00 - $236,400.00 per year. Please note that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Benefits:
- Wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- Free meals in our employee dining room
- Free parking
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
Working Hours: Full-time, typically Monday-Friday, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on resorts, casinos, and entertainment
Company Size: 10,001+ employees, offering a large network of opportunities and resources
Founded: 2000, with a rich history in the hospitality industry
Company Description:
- MGM Resorts International is a global entertainment company with a portfolio of iconic brands, including Bellagio, ARIA, and MGM Grand
- The company operates resorts and casinos in popular destinations such as Las Vegas, Macau, and Detroit
- MGM Resorts is committed to delivering exceptional experiences to guests and providing rewarding careers to employees
Company Specialties:
- Resorts
- Guest Service
- Meetings & Events
- Entertainment
- Fine Dining
- Diversity
- Sustainability
- Philanthropy
Company Website: http://www.mgmresorts.com
ASSUMPTION: Working for MGM Resorts International offers opportunities to grow within a large, established organization with a strong brand presence in the hospitality industry.
📊 Role Analysis
Career Level: Executive, with the opportunity to lead strategic initiatives and manage teams
Reporting Structure: This role reports directly to the SVP of Regional Marketing and collaborates with property-level leaders
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects
Growth Opportunities:
- Potential to advance within the Marketing department or explore other areas of the business
- Chance to work on high-impact projects that drive business transformation
- Opportunity to develop leadership skills and manage teams
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the hospitality industry.
🌍 Location & Work Environment
Office Type: Resort-casino property, with a vibrant and dynamic work environment
Office Location(s): MGM National Harbor, Oxon Hill, MD 20745, US
Geographic Context:
- The MGM National Harbor property is located in the Washington, D.C. metropolitan area, offering easy access to various cultural attractions, dining options, and entertainment venues
- The property is situated along the Potomac River, providing scenic views and a relaxed atmosphere
- The region experiences a humid subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, typically Monday-Friday, with flexibility based on business needs and potential weekend or evening work for events or meetings
ASSUMPTION: The work environment at MGM National Harbor offers a unique blend of professionalism and excitement, with the opportunity to work in a high-energy setting that caters to guests from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the SVP of Regional Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Expertise in Casino Marketing and CRM platforms
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight your relevant experience in Casino Marketing, CRM platforms, and leadership roles
- Tailor your resume to emphasize skills and accomplishments that align with the required qualifications
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and ability to drive business transformation
ATS Keywords: Casino Marketing, CRM, Leadership, Change Management, Strategic Planning, Guest Engagement, Team Management, Player Development, Hospitality Industry
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong leadership skills, strategic thinking, and relevant experience in Casino Marketing and CRM platforms.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) platforms (e.g., Salesforce, Microsoft Dynamics 365, etc.)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau, etc.)
- Project management software (e.g., Asana, Trello, Microsoft Project, etc.)
- Communication and collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack, etc.)
ASSUMPTION: Familiarity with CRM platforms, data analysis tools, and project management software will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Safety
- Teamwork
- Excellence
- Ownership
- Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
- Adaptable and resilient in a changing environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to balance strategic thinking with hands-on execution?
- Do you have a proven track record of driving business transformation and delivering measurable results?
ASSUMPTION: Candidates who align with MGM Resorts International's core values and work style will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and competing demands from various stakeholders
- Navigating a large, complex organization with diverse teams and departments
- Adapting to changes in the hospitality industry and responding to evolving guest preferences
- Balancing strategic planning with day-to-day operational responsibilities
ASSUMPTION: Success in this role requires strong leadership skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from other Casino Marketing positions in its focus on regional strategy and CRM platform management
- Compared to other hospitality industry roles, this position offers a unique blend of strategic planning, leadership, and operational responsibilities
- Career progression in this role may lead to opportunities in regional or corporate marketing leadership, as well as potential transitions to other areas of the business
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with opportunities for growth and development within the hospitality industry.
📝 Sample Projects
- Developing and implementing a regional Casino Marketing strategy that enhances guest engagement and drives business growth
- Collaborating with property-level teams to optimize CRM platform capabilities and improve data-driven decision-making
- Leading the development and delivery of Casino Marketing sales training programs that elevate team performance and customer loyalty
ASSUMPTION: These sample projects reflect the strategic, collaborative, and hands-on nature of this role, with a focus on driving business transformation and enhancing guest experiences.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Casino Marketing strategy across MGM Regional properties, and how this role will drive its evolution?
- How does this role collaborate with property-level leaders to ensure consistent and exceptional guest experiences across all MGM Regional properties?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does this role support the growth and development of the two Regional Casino Marketing Managers?
- What are the most rewarding aspects of working in a leadership role within the hospitality industry, and how does this role offer unique opportunities for growth and development?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and commitment to driving business transformation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in Casino Marketing, CRM platforms, and leadership roles
- Prepare a cover letter that emphasizes your strategic thinking, leadership skills, and passion for driving business transformation in the hospitality industry
- If applicable, be prepared to provide examples of your work in Casino Marketing, CRM platform management, and team leadership
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
