📌 Core Information
🔹 Job Title: Executive Director Social Media
🔹 Company: MGM Resorts International
🔹 Location: Office - Bellagio, Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading MGM Resorts’ enterprise social strategy
- Overseeing a centralized team and collaborating with various departments
- Driving trendsetting storytelling, community engagement, and brand affinity across key social platforms
- Positioning MGM Resorts as an industry leader in social media
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends and best practices to drive success across multiple platforms and teams.
📋 Key Responsibilities
✅ Drive MGM Resorts’ enterprise-wide social strategy, aligning content and channel architecture with overarching brand and business objectives
✅ Lead a high-performing team of social strategists, content creators, and community managers, fostering a culture of innovation and collaboration
✅ Collaborate with brand, media, and creative partners to deliver impactful campaigns that elevate awareness, engagement, and conversion
✅ Oversee both organic and paid social initiatives, analyze KPIs to optimize performance, and provide strategic insights through regular reporting
✅ Guide enterprise influencer strategies, leverage social listening tools for guest engagement, and work cross-functionally to ensure a cohesive customer experience across all digital and physical touchpoints
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with multiple teams, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, public relations, or a related field
Experience: Over 8 years of progressive experience in social media, community management, or digital content roles, with at least 4 years in a leadership position
Required Skills:
- Expert knowledge of major and emerging social platforms (Meta, TikTok, X, YouTube, LinkedIn, Threads, etc.)
- Proven track record of developing and executing integrated paid social strategies
- Data-driven approach to analyzing metrics and refining performance
- Collaborative and innovative leadership style with experience managing teams and multiple brand voices
- Flexibility and responsiveness to engage in real-time around resort events, including evenings, weekends, and holidays
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the hospitality industry and/or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in social media with 10+ years of experience in Las Vegas, NV)
Benefits:
- Wellness incentive programs
- Discounts on company hotel, food and beverage, retail, and entertainment, as well as discounts with company partners
- Free meals in the employee dining room
- Free parking on and off shift
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development through programs and networking opportunities, as well as volunteer opportunities in the community
Working Hours: Full-time, on-site position with a standard workweek of 40 hours. This role may require flexibility to work evenings, weekends, and holidays as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 2000
Company Description:
- MGM Resorts International operates some of the most iconic and renowned resorts and casinos in the world
- The company is actively expanding its presence globally, with potential developments in domestic and international markets
- MGM Resorts is committed to delivering an enticing blend of entertainment to every corner of the world
Company Specialties:
- Resorts
- Guest Service
- Meetings & Events
- Entertainment
- Fine Dining
- Diversity
- Sustainability
- Philanthropy
Company Website: mgmresorts.com
ASSUMPTION: Working for MGM Resorts International offers the opportunity to be part of a large, well-established organization with a strong global presence and a commitment to excellence in the hospitality industry.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and will oversee a centralized team of social media professionals
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours. This role may require flexibility to work evenings, weekends, and holidays as needed.
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department
- Opportunities to work on high-profile projects and events, gaining visibility and recognition within the organization
- Access to professional development programs and networking opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's social media presence and overall brand.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): Office - Bellagio, Las Vegas, NV
Geographic Context:
- Las Vegas is a vibrant and dynamic city known for its entertainment, attractions, shopping, and world-famous resorts
- The city offers a diverse range of cultural, recreational, and dining options
- Las Vegas has a desert climate with mild winters and hot summers
Work Schedule: Standard workweek of 40 hours, with flexibility to work evenings, weekends, and holidays as needed
ASSUMPTION: Working in Las Vegas offers a unique and exciting experience, with access to a wide range of entertainment, cultural, and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other stakeholders
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Social media strategy and execution
- Leadership and team management skills
- Data-driven decision-making and analytics
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media strategy, campaign execution, and data-driven decision-making
- Demonstrate your understanding of the hospitality industry and MGM Resorts' brand
ATS Keywords: Social Media Strategy, Community Engagement, Content Creation, Brand Management, Data Analysis, Paid Social Strategies, Influencer Strategies, Social Listening, Team Leadership, Campaign Management, Cross-Functional Collaboration, Trend Analysis, Customer Experience, Real-Time Engagement, Digital Marketing, Performance Optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and understanding of social media trends and best practices.
🛠️ Tools & Technologies
- Social media platforms (Meta, TikTok, X, YouTube, LinkedIn, Threads, etc.)
- Social media management tools (Hootsuite, Sprout Social, Buffer, etc.)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)
- Project management tools (Asana, Trello, Microsoft Project, etc.)
ASSUMPTION: Proficiency in using social media management, analytics, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Service
- Innovation
- Excellence
- Teamwork
- Respect
- Accountability
Work Style:
- Collaborative
- Innovative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working evenings, weekends, and holidays as needed to support resort events and initiatives?
- Do you possess strong leadership skills and enjoy mentoring and developing team members?
ASSUMPTION: Candidates who align with MGM Resorts' core values and possess a collaborative, innovative, and adaptable work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing a team of social media professionals and ensuring consistent brand messaging across multiple platforms
- Balancing the need for real-time engagement with long-term strategic planning
- Adapting to the fast-changing landscape of social media trends and best practices
- Working in a high-pressure environment with tight deadlines and competing priorities
ASSUMPTION: Success in this role requires strong leadership, project management, and communication skills, as well as the ability to adapt to change and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other social media director roles, this position requires a deep understanding of the hospitality industry and the unique challenges and opportunities it presents
- This role offers the opportunity to work with a wide range of stakeholders, including brand, media, and creative teams, as well as property marketers and influencers
- Career progression in this role may include opportunities to advance to a senior leadership position within the marketing department or to take on a broader role within the organization
ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of its unique dynamics may have an advantage in this role.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major resort event or property opening
- Managing a team to create and execute a targeted influencer campaign to drive brand awareness and engagement
- Analyzing social media performance data to optimize content and channel strategy and improve overall brand sentiment
ASSUMPTION: Success in this role requires a strong strategic mindset, excellent project management skills, and the ability to analyze and interpret data to drive informed decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department and how this role fits into the broader marketing organization?
- How does MGM Resorts support the professional development and growth of its social media team members?
- Can you provide examples of successful social media campaigns executed by MGM Resorts and discuss the strategies and tactics employed?
- How does MGM Resorts approach influencer marketing, and what role would this position play in developing and executing influencer strategies?
- What are the key performance indicators (KPIs) used to measure the success of social media initiatives at MGM Resorts, and how are these tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19908
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media strategy, campaign execution, and data-driven decision-making
- Prepare for the interview by researching MGM Resorts' brand, industry trends, and the company's social media presence
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
