📌 Core Information
🔹 Job Title: Executive - Export Digital Marketing
🔹 Company: Interwood Mobel
🔹 Location: Karachi, Sindh, Pakistan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing organic and paid content for KSA-focused social media channels
- Supporting export brand-building through top-of-the-funnel campaigns
- Collaborating with creative teams to ensure culturally relevant communication
- Monitoring engagement and campaign performance using digital analytics tools
ASSUMPTION: This role requires a strong understanding of international marketing and cultural nuances to effectively reach audiences in KSA and GCC.
📋 Key Responsibilities
✅ Manage and execute organic and paid content for KSA-focused social media channels (Facebook, Instagram, LinkedIn, TikTok)
✅ Support export brand-building through top-of-the-funnel campaigns targeting both B2B and B2C audiences
✅ Plan and execute awareness campaigns (non-transactional) across digital channels in coordination with the creative team
✅ Manage LinkedIn presence and build reach among interior designers, architects, builders, and distributors in GCC
✅ Monitor engagement, impressions, and campaign performance using tools like Meta Business Suite, GA4, and LinkedIn Analytics
✅ Coordinate with creative/design teams to ensure culturally relevant and market-appropriate communication
✅ Collaborate with external Amazon marketing agency for data sharing, performance alignment, and campaign awareness
ASSUMPTION: The role may evolve to include more responsibilities as the company expands its export operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of experience in digital marketing with exposure to international or export-focused content
Required Skills:
- Strong hands-on skills in managing Meta, LinkedIn, and basic TikTok campaigns
- Comfortable with digital analytics tools like Meta Business Suite, GA4, and LinkedIn Analytics
- Excellent written communication and creative briefing skills
- Curious about consumer behavior across geographies and adaptive to cultural nuances
Preferred Skills:
- Familiarity with export or B2B marketing
ASSUMPTION: While not mandatory, familiarity with export or B2B marketing would be an asset in this role.
💰 Compensation & Benefits
Salary Range: PKR 60,000 - 80,000 per month (Estimated based on industry standards for entry-level marketing roles in Karachi)
Benefits:
- Medical Insurance
- Provident Fund
- EOBI
- Paid Leaves
Working Hours: Full-time (40 hours/week) with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Furniture and Home Furnishings Manufacturing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1974
Company Description:
- Pakistan's leading home and office furniture store
- Offers a wide range of products, including kitchens, doors, wardrobes, and customized furnishing solutions
- Serves both local and international markets, with a strong focus on exports
Company Specialties:
- Kitchens
- Doors
- Wardrobe
- Office Furniture
- Bedroom furniture
- Sofas
- Kids Furniture
- Hospital Furniture
- Home furniture
Company Website: corporate.interwood.pk
ASSUMPTION: Interwood Mobel's extensive experience and large size may offer more opportunities for growth and learning compared to smaller companies.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth as the company expands its export operations
Reporting Structure: This role reports directly to the Export Marketing Manager
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Expanding export market reach and managing larger campaigns
- Developing expertise in international marketing and cultural nuances
- Potential career progression into senior marketing roles within the company
ASSUMPTION: As Interwood Mobel continues to grow its export operations, there may be opportunities for the right candidate to take on more responsibilities and advance their career.
🌍 Location & Work Environment
Office Type: Corporate office with a modern and collaborative work environment
Office Location(s): Karachi, with potential for remote work or travel to other locations as needed
Geographic Context:
- Karachi is the largest city in Pakistan and a major commercial hub
- The city offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and shopping options
- Karachi has a subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours/week) with flexible hours based on project needs
ASSUMPTION: The work environment at Interwood Mobel's Karachi office may be dynamic and fast-paced, reflecting the company's growth and expansion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Cultural awareness and adaptability
- Communication and creative briefing skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of international marketing and cultural nuances in your application materials
- Prepare examples of your past work that showcase your digital marketing skills and achievements
- Research Interwood Mobel and its export operations to show your interest and enthusiasm for the role
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Campaign Management, Analytics, B2B Marketing, B2C Marketing, Creative Briefing, Consumer Behavior, Cultural Adaptation, LinkedIn Marketing, Meta Advertising, TikTok Campaigns, Export Marketing, Communication Skills, Collaboration
ASSUMPTION: The application process may involve assessments or tests to evaluate your digital marketing skills and cultural awareness.
🛠️ Tools & Technologies
- Meta Business Suite
- GA4
- LinkedIn Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may evolve as the company's export operations grow and change.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and professionalism
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on results and performance
- Opportunities for growth and learning
Self-Assessment Questions:
- How do you stay up-to-date with digital marketing trends and best practices?
- Can you provide an example of a time when you had to adapt your communication style to suit a different culture or audience?
- How do you prioritize and manage multiple projects or campaigns simultaneously?
ASSUMPTION: Interwood Mobel values candidates who are proactive, results-driven, and able to work effectively in a collaborative team environment.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Adapting communication styles and content to suit different cultural audiences
- Monitoring and analyzing campaign performance using digital analytics tools
- Collaborating effectively with creative teams and external agencies
ASSUMPTION: The role may present challenges that require the candidate to develop new skills or adapt existing ones to meet the demands of the job.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on top-of-the-funnel campaigns and brand-building efforts
- International marketing experience is a strong advantage, as the role requires an understanding of consumer behavior across geographies
- Career progression in this role may involve expanding export market reach and managing larger campaigns
ASSUMPTION: This role offers unique opportunities for growth and learning, particularly for candidates interested in international marketing and export operations.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness among interior designers in KSA
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with creative teams to develop culturally relevant content for export markets
ASSUMPTION: The specific projects and tasks in this role may vary depending on the company's export operations and market needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall export strategy?
- What opportunities are there for growth and learning in this position?
- How does the company support employees in developing their digital marketing skills?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role and assess whether it's the right fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your digital marketing skills and achievements
- Research Interwood Mobel and its export operations to show your interest and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
